Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2020
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: September, 2019
Sep 25, 2019

“Customers are telling retailers what they want; the retailers aren’t receiving that feedback.”

Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world’s leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represents the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.

Listen & Learn:

  • What rapidly changing consumer expectations mean for retailers.
  • Exploring “the mind gap” between consumers and retailers.
  • Why there needs to be a retailer revolution.
  • Why creating a strong brand is not all about sales.
  • Why shiny new technologies are not the silver bullet.
  • The importance of creating a simple and streamlined retail experience.

TO LEARN MORE ABOUT, ORACLE NETSUITE CLICK HERE.

TO FIND MATT RHODUS ON LINKEDIN, CLICK HERE.

Sep 18, 2019

“Underneath all the metrics and reviews is a treasure trove of data that can be leveraged by a demand gen marketer.”

Adam Goyette, vice president of demand generation at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has spent his career developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. Adam does not believe in “fluffy marketing goals,” but, instead, is all about alignment and outcome, and about marketing strategies that create an ownership mindset all the way through the sales funnel.

Listen And Learn:

  • The value and authenticity behind negative reviews.
  • How to pick the right review site for your brand.
  • Using the data behind the reviews to drive and get higher-quality conversions.
  • How a mix of positive and negative reviews helps promote the authenticity of a brand.
  • How to use B2B review sites to enhance the buyer’s journey.
  • 70% of B2B buyers do their research online and then reach out to your company when they are ready.

TO LEARN MORE ABOUT, G2, CLICK HERE.

TO FIND ADAM GOYETTE ON LINKEDIN, CLICK HERE.

Sep 11, 2019

“If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.”

Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writespodcasts, and presents on eCommerce and email marketing industry trends, strategies, and challenges. He is a frequent speaker at eCommerce events, and has been published and quoted by top retail, marketing, and business publications, including Forbes, MultiChannel Merchant, and Internet Retailer. He created, produces, and hosts the award-winning Commerce Marketer Podcast, where he speaks with professionals across the retail industry about trends, strategies, and what lies ahead for commerce marketers and retailers.

Listen And Learn:

  • Making messages and content relevant.
  • What you need to know about GDPR regulations.
  • How email marketing approaches differ between B2B and B2C.
  • Giving people a compelling reason to join your email list and keeping them there.
  • Optimizing an impactful email marketing strategy.
  • Effective audience and behavioral segmentation in an email marketing campaign.

TO LEARN MORE ABOUT, NETSUITE CLICK HERE.

TO FIND GREG ZAKOWICZ ON LINKEDIN, CLICK HERE.

Sep 4, 2019

“It’s more about the path than the page.”

John Hines is the director of Global Digital Experience Strategy and Campaign Execution at Teradata, the leading provider of data ecosystem architecture, big data analytics, customer journey mapping, and cloud-based data technology. He is a successful, proven digital executive leading game-changing, data-driven digital transformations. His digital-first mindset and his focus on creating roadmaps that improve digital customer experience, lower cost of acquisition, increase revenues, improve customer retention, and dramatically raise user satisfaction is what sets him apart. John has ad agency, direct corporate, channel, and startup retail franchise experience, in both B2B technology and consumer fields.

Listen And Learn:

  • Creating effectiveness and measurement by filtering data by source and by channel.
  • Why it’s important to know the attributes of your customer personas.
  • How to turn your website into a marketing and sales engine.
  • Create pathing models.
  • The importance of tying data back to your core database.
  • How he uses real-time web data dashboards.

TO LEARN MORE ABOUT, TERADATA CLICK HERE.

TO FIND JOHN HINES ON LINKEDIN, CLICK HERE.

1