David M. R. Covey has been CEO & Co-Founder of SMCOV since October 2010. Covey was previously the Co-Chief Operating Officer of the FranklinCovey Company. Other positions he held at FranklinCovey include General Manager & Senior Vice President, US Sales & Delivery, President of FranklinCovey International, President of FranklinCovey Japan and Managing Director of FranklinCovey Australia.

David was also employed at Procter & Gamble and American Express. Covey earned his undergraduate degree from Brigham Young University and his MBA from Harvard University.