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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: April, 2020
Apr 28, 2020

“It’s key to understand how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.”

Graeme Strachan is a management consultant with a passion for helping companies succeed by aligning operational reality to strategic intent. Working across industries as diverse as financial services, mining, education, digital media, and the not-for profit world for 20 years, he is known to bring breakthrough-thinking to solve complex business problems. Graeme is committed through client work and community involvement to making Denver a better place to work and live. As CEO of ViTL Solutions his job is to support and develop the company’s team so each individual is enabled and enthused to deliver outstanding results for their clients.

Listen & Learn:

  • How companies can traverse the value gap once the COVID crisis is over.
  • Ensuring that you can create as much value as possible for the costs of your goods and services.
  • Solving new problems for new and existing customers.
  • Understanding how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.
  • How your value proposition changed because of COVID.
  • Why straight talk, reassurance, and consistency is important during the COVID crisis.

TO LEARN MORE ABOUT VITL, CLICK HERE.

TO FIND GRAEME STRACHAN ON LINKEDIN, CLICK HERE.

 

Apr 21, 2020

“When you are experiencing disruption and change, there is no better time to disrupt and change.”

Shawn Rogers, vice president of corporate marketing at TIBCO, is an internationally recognized strategist, thought leader, speaker, and author specializing in artificial intelligence, machine learning, analytics, business intelligence, Cloud, IoT, Big Data, and social media technologies. He has founded and sold two Internet/media start-ups and co-founded the BeyeNETWORK. Shawn guided the company's international growth strategy and helped the BeyeNETWORK grow globally making it the largest and most-read online community covering analytics, business intelligence, data warehousing, and data integration.

Listen & Learn:

  • What smart companies are doing to keep their brands vibrant during the COVID crisis.
  • Why brands need to shift their focus to include a more service-oriented message.
  • There’s a time to drive our businesses and then there’s a time to be part of a community and look for ways to help that community.
  • How to use the current crisis to differentiate your brand.
  • Why it’s important to have a handle on the analytical environment that impacts your business.
  • Why it’s important to be beware of the data changes that are impacting your businesses during the COVID crisis.

TO LEARN MORE ABOUT TIBCO, CLICK HERE.

TO FIND SHAWN ROGERS ON LINKEDIN, CLICK HERE.

 

Apr 16, 2020

“Protecting your hard work and building brand loyalty is absolutely vital at this stage.”

66% of customers say that hearing from brands during the pandemic is comforting and reassuring. What are you doing to connect and engage with your audience during COVID? Tune in to this special mini-series installment of the Integrate & Ignite podcast to learn more.

Listen & Learn:

  • Defining your new normal and driving action through full-funnel marketing approaches.
  • How marketers can adapt and adopt as buying habits are changing because of the COVID-19 pandemic.
  • Protecting your brand’s reputation by differentiating your approach.
  • Building novel marketing approaches that sustain, foster, and leverage relationships.
Apr 14, 2020

“There is always a big gap between who we think our customers are and who they actually are.”

Dean McBeth is managing partner and co-founder of Shepherd, an upstart consulting firm focused on customer-first strategies. He and his team help brands grow and bring companies closer to their customers. Dean – who is also an award-winning strategist and creative, a teacher, and a nationally sought-after speaker in the marketing and advertising industry – understands that it is the relationship between a business and its customers that creates meaningful products, experiences, and communications. Dean’s work is taught today at every major communication school in the country, and over the course of his career, he has held senior positions with some of the biggest agencies in the world, including numerous senior executive posts at the likes of Wieden+Kennedy, Barton F. Graf (BFG), Ketchum, Circuit of the Americas (COTA), and Crispin, Porter +Bogusky (CP+B).

Listen & Learn:

  • Affinity scores and cultivating your tribes to better understand buyer intent.
  • How to use your core audiences to gain insight, develop new tribes, and increase revenue.
  • The importance of cultivating the human insight.
  • Tribal Marketing strategies that drive acquisition.
  • How to find the sweet spot of sub-cultures that make up your satellites of influence.
  • Mapping out your “satellites of influence.”

TO LEARN MORE ABOUT SHEPHERD, CLICK HERE.

TO FIND DEAN MCBETH ON LINKEDIN, CLICK HERE.

 

Apr 7, 2020

Taking control of the narrative surrounding your brand is more important now than ever. I give advice on providing straight talk to your customers and your team during COVID-19 on part one of my new marketing mini-series.

Listen & Learn:

  • Without consistent communication, a bad storm will only become worse.
  • How to manage your reputation during the COVID-19 pandemic.
  • Straight talk is the rule of the day: Be real, reassure, and be consistent.
  • Tips to drive your marketing and crisis communications in today’s uncertain marketplace.
Apr 7, 2020

“You can grow your audience and email list by thousands of prospects.”

Liam Austin, co-founder of Entrepreneurs HQ, is a virtual event planner and host, an online conference consultant, and a virtual summit strategist for people and businesses looking to increase their authority, grow their email lists (and audience), build a network of influencers, and generate additional revenue. The Entrepreneurs HQ community attracts experts to cover key topics of interest to their audience of 150,000+ small business owners, and he works with key partners to help promote these virtual summits, giving free value to audiences while partners benefit from exposure and revenue. His career has spanned the globe, from Australia to Europe to America, and he has been featured in multiple publications including BRW, The Australian, Inc., Startup Smart, Real Estate Business, and others.

Listen & Learn:

  • Establishing authority and rapport with your audiences through video during a virtual event.

  • Leveraging your audience to create virality and grow your brand ambassadors with virtual meetings, events, and conferences.

  • Virtual meetings can make it easier to attract top speakers and influencers to your event.

  • How virtual events can generate revenue.

  • The cost of a virtual event cost.

  • Keeping up with technology and improving your interactive virtual events.

TO LEARN MORE ABOUT ENTREPRENEURS HQ, CLICK HERE.

TO FIND  LIAM AUSTIN ON LINKEDIN, CLICK HERE.

 

Apr 2, 2020

“Chatter does matter!”

Bill Bice has always been an entrepreneur, starting his first company at age 14. At 18, he started ProLaw Software, the first integrated ERP for law firms. Bill then became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies. As a serial entrepreneur, Bill believes that good marketing is all about data and he is passionate about helping small businesses grow. A programmer at heart, Bill founded boomtime, maker of fuse, a marketing-as-a-service platform that approaches marketing as a technology problem. In his many years in business, Bill has learned that when you follow the data, really good things happen. Bill has one simple goal: to enable small businesses to more effectively compete with their larger competitors.

Listen & Learn:

  • The importance of having a responsive website.
  • Building engagement on LinkedIn.
  • How to create social currency to grow your customer base, get referrals, and boost viable leads.
  • The importance of following the data.
  • Why go-to-market strategies need to be grounded in word-of-mouth marketing.
  • Why consistency is the one thing that many brands forget.

TO LEARN MORE ABOUT BOOMTIME, CLICK HERE.

TO FIND BILL BICE ON LINKEDIN, CLICK HERE.

 

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