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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: November, 2017
Nov 29, 2017

SHOW NOTES

Doug Campbell is the President & CEO of Louisville, CO-based Solid Power, Inc. and Longmont, CO-based, Roccor, LLC.  For both companies, he leads corporate governance, strategic partner engagement, business development and fundraising. Both companies were recently recognized by both BizWest and ColoradoBiz Magazines as one of Colorado’s fastest growing and top companies in the areas of advanced technology and manufacturing.  Mr. Campbell is a well-known Colorado-based tech entrepreneur, specializing in bridging the gap between applied R&D and product commercialization.  He is particularly passionate about pursuing commercial opportunities within markets undergoing significant upheaval thereby opening opportunities for new products and suppliers.  He is particularly adept at leveraging new technologies from U.S. Universities and Federal Laboratories having thus far executed Licensing Agreements with the University of Colorado Boulder, Air Force Research Laboratory and Oak Ridge National Laboratory.

He has led Solid Power from a University of Colorado spin-out business into a leading developer of advanced battery systems in order to support the rapidly growing vehicle electrification market. Solid Power is currently working directly with multiple automotive OEMs for vehicle integration by the early 2020’s and also just recently announced an investment and partnership with A123 Systems, LLC, a leading cell supplier into the automotive market.

For Roccor, he has led the company’s rapid growth from an early-stage R&D company into an industry-leading provider of deployable systems and thermal management solutions for the military and commercial satellite industries.  The company recently secured the industry’s largest ever deployable solar array procurement contract based on unit numbers for a commercial satellite constellation customer.  In addition, the company is supporting numerous satellite system development activities for military customers.  The company’s first spaceflight hardware demonstration occurred in Q3 2017 and the company currently has several systems scheduled for launch in late 2017 and extending into 2018 where it anticipates having greater than 15 individual systems on orbit by mid-2018.

Listen and Learn:

  • Why starting your own business is not for the faint of heart
  • The importance of being humble in business
  • Why ideas are cheap and it's all about execution
  • How micromanaging will limit the growth of your business

TO FIND DOUG ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SOLID POWER, INC, CLICK HERE.

TO LEARN MORE ABOUT ROCCOR, CLICK HERE.

Nov 28, 2017

SHOW NOTES

Ethan’s got a background in and passion for brand, strategy, and content. To help people communicate more effectively with simple videos, he produces blog posts, videos, newsletters, webinars, social posts, stage presentations, and more. Prior to joining BombBomb, he directed the marketing efforts for local broadcast television stations and websites in Chicago IL, Grand Rapids MI, and Colorado Springs CO. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. A happy husband and father, Ethan’s a big fan of fresh air, clean water, and warm sunshine.

Listen and Learn:

  • Why you need to align with your clients
  • What Ethan's favorite video message is
  • The importance of hiring for structure
  • Why you should say everything you need to say and nothing you don't

TO FIND ETHAN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT BOMB BOMB

Nov 27, 2017

SHOW NOTES

Jeff McManus has a degree in Landscape and Ornamental Horticulture from Auburn University He is an International Society of Arboriculture Certified Arborist and has been Director of Landscape Services with the University of Mississippi since 2000. He and his team won the National Professional Grounds Maintenance Society Best Maintained Campus twice, and Ole Miss was named most beautiful campus by Newsweek in 2011 and the Princeton Review in 2013. His new book, Growing Weeders into Leaders -Leadership Lessons from the Ground Level, focuses on cultivating excellence among staff. He is also the author of Pruning Like a Pro.

Listen and Learn:

  • Why leaders need to set the direction
  • The importance of learning from your mistakes
  • How to build trust with your employees
  • Why you need to over-communicate
  • How to bridge the "generation gap"

TO FIND JEFF ON LINKEDIN, CLICK HERE.

TO FIND JEFF'S BOOK, GROWING WEEDERS INTO LEADERS -LEADERSHIP LESSONS FROM THE GROUND LEVEL, CLICK HERE.

Nov 16, 2017

SHOW NOTES

Bill McGeeney is a curious, analytical leader operating in various capacities and organizations throughout the community. He utilizes precise and well-tailored communication skills and techniques for both problem solving and consensus building. Overall, he is a personable leader possessing significant flexibility. He has a diverse array of passions, focusing on brewery start-ups. 

Listen and Learn:

  • Why alignment can be a company's biggest roadblock
  • How to make your corporate social posts less corporate
  • Why your brand needs to be on Instagram
  • The importance of content in your marketing plan
  • Why you shouldn't disregard ideas that aren't in your "block"

TO FIND BILL ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ROUND GUYS BREWING, CLICK HERE

Nov 15, 2017

SHOW NOTES

Founder of Hallway Stories. Advocates for feeling good. Believes that when we feel good we experience more in life and when we experience more in life we share more with others and when we share more with others from a place of feeling good then we inspire, empower and become the light!

Over a decade of experience working in Brand Creation & Brand Expansion. A natural team leader who learns every day creates solutions that have Positive Global Impact & believes strongly in giving more. She understands expectations across multiple levels of sales including television, radio, print, digital, social media and retail.  Carey has a proven record of increasing revenues year over year, brand development & training. She encourages growth through multiple aspects of companies. 

Listen and Learn:

  • Why you need to be clear on what problem your company is solving
  • The importance of taking a step back
  • Why honesty is key for positive top of mind awareness

TO FIND CAREY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HALLWAY STORIES, CLICK HERE

Nov 14, 2017

SHOW NOTES

Susan Lintonsmith is an accomplished business leader with nearly 30 years of success in generating sales and profit growth in global and national assignments in public and private industries.  Susan is currently President and CEO for Quiznos, a Denver-based global restaurant company with nearly 900 locations in 33 countries.  Susan joined Quiznos in July 2012 as the Global Chief Marketing Officer and was promoted to CEO in July 2016.

Previously, Susan was the Chief Marketing Officer at Red Robin Gourmet Burgers for over four years where she led many initiatives including strategic planning, menu development and the launch of the highly successful loyalty and 3rd party gift card programs. Prior to that, she served as the Vice President and general manager at WhiteWave Foods where she led the Horizon Organic business and the launch of Horizon Organic milk plus DHA, the first milk with Omega 3.  She served as Vice President of Global Marketing at Western Union for four years, and previously was director of marketing for the Coca-Cola Company and Pizza Hut Inc.

Listen and Learn:

  • Why socializing and relationships are just as important as results
  • How to "elevate above the treeline"
  • The importance of listening as a leader
  • Whether leadership qualities are gender neutral 
  • The importance of customer reviews

TO FIND SUSAN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT QUIZNOS CLICK HERE

Nov 13, 2017

SHOW NOTES

His go-from-poverty-to-prosperity story is one for the movies. Born into a family living in a shack in a small town in Kansas and knowing only poverty, food stamps, and hand-me-down clothes, Michael J. Maher conquered incredible challenges and a near-death experience to be known by many different titles: Millionaire Real Estate Agent, Star Power Star, Referral Guru, Hall of Famer, #1, International Bestselling Author, Moving America Forward Entrepreneurial Award

Michael is known as North Americas Most Referred Real Estate Professional selling over 1700 homes from referrals over the last 17 years and receiving over 500 referrals per year for 8 straight years making millions selling real estate.

His book, (7L) The Seven Levels of Communication: Go from Relationships to Referrals has been Amazon.com's #1 bestseller in the Real Estate Sales category for an incredible 6 straight years. Michael also co-authored the instant bestseller, The Miracle Morning for Real Estate Agents. 

Michael appears with the legendary William Shatner on the TV Show Moving America Forward and on the show, Michael is presented the prestigious Moving America Forward Entrepreneurial Award for innovative products and services. Michael J. Maher is endorsed by such powerhouses as Dave Ramsey, Zig Ziglar, Gary Keller, Dave Liniger, Todd Duncan, Bob Burg, Dr. Ivan Misner, and many more.

Listen and Learn:

  • Why you should never forget where you are from
  • How to escape the chase cycle
  • Why should you give massive value first
  • How the generosity cycle can help you succeed
  • The importance of a handwritten note

TO FIND MICHAEL ON LINKEDIN, CLICK HERE.

TO FIND MICHAEL'S BOOK "7L: THE SEVEN LEVELS OF COMMUNICATION", CLICK HERE.

Nov 9, 2017

SHOW NOTES

Tevis Rose Trower is convinced working well and living well are symbiotic. She's adamant that once we accomplish having it all, our mandate to create a truly great life begins in earnest. 

Since starting corporate productivity and wellness consultancy Balance Integration in 2002, Tevis has collaborated with both best- and worst-practice organizations to apply tools and create systems that help executives remember not only what they wanted to be when they grew up, but to recharge their lives by choosing HOW they want to be while doing it. Prizing passion as a prerequisite for productivity, and personal sustainability as a driver of success, Tevis' approach is an excavation of what values bring each professional fully alive, integrating consciousness tools, creativity theory, neuroscience, mindfulness, self-inquiry, personal-mastery, alignment and as much rule-breaking as possible. 

Serving clients in over 70 locations across the US and UK, her work has garnered the attention of countless media outlets including Forbes, BusinessWeek, Fortune, CIO, WWD, Glamour, CNBC, The New York Post, MSNBC, FoxBusiness and Yoga Journal, to name a few. She has headlined executive events with thought-leading organizations including Harvard Business Review Events, Kripalu Center, Young Presidents Organization, Bloomberg LP, Kripalu Center, Google, and Omega Institute among others. Tevis isn't just talking about these concepts, she shares them with professionals of every type

Listen and Learn:

  • How do we keep our spirit alive
  • Why breaking the rules can be ok
  • How to cultivate a culture that embraces humanity
  • What the best remedy for stress is
  • Why it doesn't matter where you start

TO FIND TEVIS ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT THE BALANCE INTEGRATION CORPORATION  

Nov 9, 2017

SHOW NOTES

Jeannie lived around the world while growing up and she landed in Denver 8 years ago. Her first real job was as a flight attendant at Delta Air Lines; She moved into marketing, project management and then really found her niche in leadership development. Since Delta shes worked with medium size to fortune 5 companies and holds multiple certifications in several world-class training programs.

While attending a leadership program at the Wharton School of business - Jeannie had a light bulb moment. She was participating in an innovation tournament created by 2 professors there: Chris Terwiesch and Karl Ulrich.Innovation Tournaments are a multi-phase process that helps teams generate and evaluate great ideas. These ideas can become the next game changer product- or more simple improvements of existing services. She realized

 how beneficial this process could be for companies trying to improve, change their game, grow their market, make a difference.

Jeannie now brings this process to teams and business of all sizes to help them innovate and grow their business

Listen and Learn:

  • What Jeannie's definition of innovation is 
  • The importance of multiple points of view
  • How to develop your challenge statement
  • Why you need to get your team involved
  • Why  content is important to your marketing strategy

TO FIND JEANNIE ON LINKEDIN, CLICK HERE.

TO FIND THE BOOK INNOVATION TOURNAMENTS BY CHRISTIAN TERWIESCH, CLICK HERE

Nov 8, 2017

SHOW NOTES

Sarah Jones is the founder of Introverted Alpha, the premier dating coaching company for introverted men. 

With over 250K unique site visitors and $595K in revenue within its first three years, Introverted Alpha has become the strong alternative to pickup artist advice, an oasis for men who want genuine connections with women. 

Sarah has loved introverted men all her life, and she naturally brings out their best. She has been featured in Business Insider, Forbes, Entrepreneur, Ramit Sethi's GrowthLab, Entrepreneur on Fire, So Money, and many more.

Listen and Learn:

  • How feeling invincible can be detrimental to your business
  • Why your team is your environment
  • What Sarah's favorite book on business is
  • Why you need a genuine and refreshing approach

TO FIND SARAH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT INTROVERTED ALPHA, CLICK HERE

Nov 6, 2017

SHOW NOTES

With 19 years of Outdoor Advertising experience, Betsy has planned, managed and executed many fully integrated Out of Home (OOH) advertising campaigns throughout North America and worldwide.

Today she leads a team of experienced, dedicated strategists who help clients maximize the potential of Outdoor advertising (OOH), by complimenting a robust integrated media plan. EMC Outdoor works seamlessly with an agency or within a media department to deliver pitch-perfect programs and outstanding results each and every time. Complete client satisfaction is their ultimate goal.

Listen and Learn:

  • How to elevate your brand on the tradeshow floor
  • What are the best tactics to use at tradeshows
  • Why to include OOH in your marketing plan
  • How OOH can compliment digital advertising
  • Why less is more

TO FIND BETSY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT EMC OUTDOOR, CLICK HERE

Nov 3, 2017

SHOW NOTES

Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good.

Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions & Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches.

Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&L customer contacts, and contributing significant revenue influence from marketing,

Listen and Learn:

  • Why it's important to use your own experiences
  • What Liza means by "lather, rinse, and repeat"
  • How you impact how people learn
  • Where strategic development starts
  • Whether you should pivot or stay the course

TO FIND LIZA ON LINKEDIN, CLICK HERE.

Nov 2, 2017

SHOW NOTES

Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good.

Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions & Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches.

Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&L customer contacts, and contributing significant revenue influence from marketing,

Listen and Learn:

  • Why leaders need to think big, start small, and move fast
  • What is the law of thirds
  • How to be a leader who inspires and amazes people
  • Why you need to fail fast
  • How perfection can get in the way

TO FIND LIZA ON LINKEDIN, CLICK HERE.

Nov 1, 2017

SHOW NOTES

A native of Ohio but calling Colorado home since 1996, Katie Hedrick has been a businesswoman and serial entrepreneur from her teenage years. Katie has owned and operated a series of highly successful businesses comprising of photography studios, web-based hotel marketing platforms, personal development programs and lately, to fulfill her lifelong love of technology, is the founder and CEO of the 2017 Longmont EDP Cornerstone Award Winner for Best Start Up, Colorado Tech Shop.

Katie is also Co-Founder and COO of Dynatech Biomedical, a new enterprise developing the next generation of cutting-edge Therapeutic Ultrasound medical devices, designed and built right here in Longmont CO. And to round things out, she is also co-founder and Director of Smart Target Technologies, which manufactures a line of acoustic-based Electronic Scoring Targets.

Listen and Learn:

  • Why a sense of humor is important to entrepreneurs 
  • What Katie's biggest strengths are
  • Why gratitude is essential to a good culture
  • How to use collaboration to succeed instead competition
  • Why cold calling isn't dead

TO FIND KATIE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT COLORADO TECH SHOP, CLICK HERE

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