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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: Trends
Jan 30, 2018

SHOW NOTES

Lisa Metzger is an award-winning senior-level marketing/public relations professional and writer. She has a particularly keen eye and ear for story telling and for knowing what’s news (and what isn’t!!). She has spent her career developing and managing strategic and integrated communications programs, with particular focus on the blending of traditional and social/new media innovations designed to build awareness, drive demand, build community, position clients as thought leaders and to directly impact our clients’ bottom lines and business goals. With a heavy emphasis on media relations, content development and copy writing, Lisa’s areas of specialization include: food and consumer goods, healthcare, children’s and women’s issues, education, LOHAS/natural and organic industry, business-to-business and business-to-consumer product launches.

Listen and Learn about the 2018 Public Relations Trends:

  • Finding The News & Audience
  • Thought Leadership
  • Influencer Marketing
  • The Changing Tools For Pitching PR
  • The Shrinking Chasm Between Retail & B2B PR

TO FIND LISA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT AVOCET COMMUNICATIONS, CLICK HERE

Jan 30, 2018

SHOW NOTES

As Vice President Marketing, Angus Robertson is responsible for product go-to-market, analyst relations, and thought leadership for Convercent. Previously, Angus was CMO at Hubble by insightsoftware.com, a leader in Enterprise Performance Management (EPM) and Vice President Product Marketing at Spirent Communications.

At Spirent, Angus was responsible for four product lines and $250M of revenue. During Angus’ tenure at Spirent he built Spirent’s Asia services business from Hong Kong, and managed M&A due diligence and integration for a strategic software acquisition. Angus has more than 20 years’ experience in marketing and technology and he is passionate about how technology can be applied to solve business problems. In his free time, you can find Angus tearing up a squash court or perusing his twitter feed for industry updates.

 

Listen and Learn about the 2018 Inbound Marketing Trends:

  • AI & Machine Learning
  • Account Based Marketing (ABM) & Retargeting
  • Customer Advocacy/Customer Driven Growth
  • Accelerating The Buyer’s Journey
  • Aligning Marketing With Sales
  • Bite-sized Content

TO FIND ANGUS ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT CONVERCENT, CLICK HERE.

Jan 30, 2018

SHOW NOTES

Eric Greener is a founding partner at ExactDrive, a leading Self-Serve Online Advertising Platform. Founded in 2008, ExactDrive simplifies online advertising with strategic expertise and innovative insight you can’t find anywhere else. Our self-serve advertising platform coupled with our managed campaign planning, management and optimization services deliver measurable value, empowering our clients to find precisely targeted audiences and generate desired results.

Listen and Learn about the 2018 Digital Trends:

  • The growth of programmatic radio
  • Continued advancement of video
  • Native advertising
  • Header bidding
  • Real-time fraud control

TO FIND ERIC ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT EXACTDRIVE, CLICK HERE.

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