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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: June, 2018
Jun 28, 2018

“No one believes it when you say you're cool. But, when someone else says it, everyone believes it.”

 

Brad Smith is the COO of Jack Grace, a premier golf footwear company specializing in high-quality saddle golf shoes with unique saddles you can swap. Brad has a diverse background in marketing, customer service, strategy, politics, and international retail. Before joining Jack Grace, Brad was at Skullcandy, a hyper-growth consumer lifestyle brand, where he worked on numerous projects to move the company forward, including the company IPO, a strategic rebuild of the customer service department, and overseeing the $10M marketing budget through a major corporate restructuring. He has spent his career diving into problems to get them resolved with short-term and long-term solutions.

 

Listen And Learn:

  • Why every “idea guy” needs a good “operations guy.”
  • How a brand’s number one focus should always be on the customer.
  • Navigating a very crowded marketplace.
  • Explaining your value proposition, telling your story, and responding to your customers.
  • His philosophy and strategies for building brand credibility.

TO LEARN MORE ABOUT  JACK GRACE, CLICK HERE.

TO FIND BRAD SMITH ON LINKEDIN, CLICK HERE.

Jun 28, 2018

“We should always be thinking about how we can make our customers’ lives easier.” 

Lori is the founder, president and CEO of Brilliance Business Solutions. Brilliance specializes in B2B eCommerce - setting up websites for manufacturers and distributors that allow their customers to order from them online. Last year the company won a Future 50 award, recognizing the 50 fastest growing companies, from the Metropolitan Milwaukee Association of Commerce, and Lori was awarded a Woman of Influence award from the Milwaukee Business Journal. Before Lori started Brilliance, she was a flight controller at NASA-Johnson Space Center in Houston, TX. 

 

Listen And Learn:

  • The importance of mobile responsiveness.
  • How outbound email campaigns can dramatically increase the value of your online marketing strategies.
  • Why she recommends that businesses should generate at least 10 – 20% of overall website revenue through email marketing.
  • Creating loyal customers.
  • How she fosters innovation within her company’s culture

TO LEARN MORE ABOUT  BRILLIANCE BUSINESS SOLUTIONS, CLICK HERE.

TO FIND LORI MCDONALD ON LINKEDIN, CLICK HERE.

Jun 27, 2018

Building your intuition is like building a muscle.”

Bri Seeley is an inspirational woman who supports women around the world to bring their visions to life. Through her signature six-month training outlined in her bestselling book, Permission to Leap (and her podcast by the same name!) she guides entrepreneurs through the process of leaping from the day you commit to your vision, all the way through each stage, up until the day you land softly on the other side of it all. A catalyst, speaker, and author, she is a regular contributor for The Huffington Post and Influencive and is known by many for her compassionate, yet tell-it-like-it-is guidance that creates massive and epic changes in every woman she encounters. Bri has been featured on NBC's The Today Show, Forbes, Inc., Medium, Free Enterprise, Kickstarter, and PBS. In 2016, she received the Outstanding Small Business award from the Los Angeles Mayor's Office.

 

Listen And Learn:

  • How to be in control of your “internal state of being.”
  • How to be “in joy,” even when doing the things that you might not like doing.
  • The importance of surrendering control so that you can be open to the “nudge from the universe.”
  • How a lack of commitment creates stagnation.
  • Why intuition is something that you must actively engage with every single day.

TO FIND BRI'S BOOK, PERMISSION TO LEAP, CLICK HERE.

TO FIND BRI SEELEY ON LINKEDIN, CLICK HERE.

Jun 25, 2018

The only constant in marketing today is that change is here.

 

In his role as director of product marketing at Datorama, Jay Wilder supports more than 2,000 leading brands, agencies, publishers, and platforms worldwide, and brings a radically different approach to marketing analytics with an (AI) machine learning powered end-to-end platform that integrates, standardizes, and visualizes marketing data for deep analysis and insights. He is an expert on digital marketing, content marketing, customer stories and community building, sales enablement and readiness, market/competitive analysis, and all things data-driven marketing.

 

Listen And Learn:

  • How Datorama uses data to inform, focus on the details, and then to focus out and tell a story.
  • The impact of data-driven marketing on brands.
  • How to standardize, integrate, and automate all of your data.
  • The importance of understanding data manipulation, data integrity and accuracy, and data ownership.
  • How to deal with the “bottleneck of data.”

 

TO LEARN MORE ABOUT  DATORAMA, CLICK HERE.

TO FIND JAY WILDER ON LINKEDIN, CLICK HERE.

Jun 25, 2018

 “It’s about building the cathedral rather than laying the bricks.” David Sasson.

 

David Sasson is the president of overstockArt.com. His strengths are business strategy, innovative solutions, marketing and sales, and general business management and leadership. His leadership focus is on building a team of individuals that are committed to their growth goals and the exciting environment that they are building.

 

Listen And Learn:

  • The rewards of going above and beyond for your customers.
  • His philosophy of building cathedrals rather than laying bricks.
  • The value of personally reaching out to your most important customers to get honest feedback.
  • Building customer count and brand affinity.
  • The importance of repeat customers.

TO LEARN MORE ABOUT  OVERSTOCK ART, CLICK HERE.

TO FIND DAVID SASSON ON LINKEDIN, CLICK HERE.

Jun 19, 2018

Content Creation is About “Figuring Out What Solution the Piece of Content is Going to Solve.”

Lifelong entrepreneur Steve Weiss is founder of MuteSix, a performance marketing powerhouse and the most awarded Facebook social advertising agency in the U.S. In 2017, MuteSix was named one of Inc. magazine's “Best Workplaces” and ranked #341 on the Inc. 5000 list of fastest-growing private companies. Steve is a highly regarded speaker on entrepreneurship, eCommerce, and Facebook advertising. He has been a featured speaker at Mumbrella, Affiliate World Europe, the Digital Growth Summit, the Seller Summit, and can be heard weekly on the “Spend $10K a Day” digital media podcast.

 

Listen And Learn:

  • About the intersection between shared media and content creation.
  • How people engage with content and his strategies for content amplification.
  • The importance of defining the solution a piece of content is going to solve.
  • About the tumultuous and ever-changing world of Facebook.
  • How to use social selling strategies to drive customer acquisition.

TO LEARN MORE ABOUT  MUTESIX, CLICK HERE.

TO FIND STEVE WEISS ON LINKEDIN, CLICK HERE.

Jun 18, 2018

Everything rises and falls on leadership. In a business, you need systems, you need people, and you need leadership.

 Howard Partridge is an international business coach, #1 Amazon bestselling author, and an in-demand conference speaker. He grew up on welfare, started his first business out of the trunk of his car, and went on to create a multimillion-dollar, turnkey enterprise. He has owned nine small businesses, and for two decades has helped small business owners revolutionize their businesses and have more freedom in their lives. His new book is The Power of Community: How Phenomenal Leaders Inspire Their Teams, Wow Their Customers, and Make Bigger ProfitsIt includes a proven, step-by-step approach to transforming your organization — by tapping into the human need to connect and feel valued by others.

 

LISTEN AND LEARN

  • How every organization, large or small, no matter its service or product, depends on one critical element for success: its people.
  • Partridge’s six key elements to leverage the power of connection.
  • The three keys to phenomenal leadership: Support, encouragement, and accountability.
  • How to support your employees and help them reach their goals.
  • How to be a servant leader.

TO FIND HOWARD ON LINKEDIN, CLICK HERE.

TO FIND HOWARD’S BOOK: THE POWER OF COMMUNITY: HOW PHENOMENAL LEADERS INSPIRE THEIR TEAMS, WOW THEIR CUSTOMERS, AND MAKE BIGGER PROFITS, CLICK HERE.

Jun 13, 2018

“Data is the heart of technology. Without insight and data into buyer behavior, you can’t increase revenue.”

 

Holly Gage is a UK-based independent marketing consultant. She has worked in B2B marketing for almost 20 years, including for companies such as Bluewolf (a partner with Salesforce), and as head of Marketing Services for EMEA. She has developed marketing strategies and executed campaigns across Europe, Asia, and North America, and is passionate about helping organizations make sense of marketing technology, and use it to improve the way they engaged with their customers.

Listen And Learn:

  • How marketing automation is much more than an email platform.
  • Why you can’t increase revenue without data and insight into buyer behavior.
  • The three communications tips she has learned that connect a sales-driven vision to the more creative components of marketing and growing a brand.
  • How an organization can integrate its marketing technologies and tie them back to their business strategies.
  • Where organizations often fail in their marketing automation and how to avoid the same mistakes.

TO FIND HOLLY ON LINKEDIN, CLICK HERE.

 

Jun 12, 2018

Effective Leadership Start by Becoming the Person You Want Everyone Else to be

Jeff Piersall is founder and CEO of SCB Marketing. He has devoted his career to inspiring, motivating, and connecting entrepreneurs, business leaders, and communities through his four business journals, numerous specialty publications, marketing services, and speaking engagements. Jeff co-authored the book, Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change, a motivational guide for success in a continually changing business environment that transcends generations and professions.

LISTEN AND LEARN:

  • The 5 Competencies for Building Trust
  • The Ten Proven Qualities That Effective CEOs Share
  • What the Workforce Has Lost Because of Too Much Technology
  • The Importance of Having Personal Relationships with Your Clients
  • The Difference Between Faith and Fear

TO LEARN MORE ABOUT  SBC MARKETING, CLICK HERE.

TO FIND JEFF PIERSALL ON LINKEDIN, CLICK HERE.

 

Jun 11, 2018

DRIVING TRAFFIC AND LEVERAGING YOUR BRAND ON AMAZON

BIO:

Fahim is founder of the San Francisco-based eShopportunity, an e-commerce growth consulting firm. Prior to starting his own business, he was a category manager at Amazon where he owned and managed a multi-hundred-million-dollar category and one of the largest categories in the U.S. During his tenure, he was able to grow his business >50% despite a flat market. Fahim founded eShopportunity in 2014 to help brands better understand and grow their online business. Fahim has spoken at several leading e-commerce conferences and has been a featured guest on many webinars and podcasts.

 

LISTEN TO THIS EPISODE TO LEARN…

  • How 55% of customers use Amazon to research products before they make a decision to buy.
  • How to get impactful customer reviews on Amazon.
  • How to get customers to find your product, how to convert customers, and how do continue to drive traffic both on and off Amazon.
  • All about the strategy behind pricing, advertising, traffic, and fulfillment.
  • How Amazon can help you transform your business.

TO LEARN MORE ABOUT e-OPPORTUNITY, CLICK HERE.

TO FIND FAHIM ON LINKEDIN, CLICK HERE.

Jun 7, 2018

“Retail is not dying; it’s changing. It’s the smart brands that are moving beyond the traditional model of ‘walk in a store, buy something, leave store.’” 

Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world's leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represent the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.

Listen And Learn:

  • Defining omnichannel marketing.
  • The shift to creating an “experiential retail.”
  • The myth of the “retail apocalypse.”
  • How your physical store needs to be an “inspirational site” and part of the customer experience.
  • How NetSuite is helping small brands “act big” and big brands to “act small.”

TO FIND MATT ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT NETSUITE, CLICK HERE.

 

Jun 6, 2018

“Getting people to connect and tell their stories about your brand is the Holy Grail of after-transactional marketing.”

Tony is the driving force and creative genius behind Hammitt, a true American luxury brand based in Los Angeles. A lifelong entrepreneur, Tony established his pattern of success early, through his startups in the construction and finance industries, before moving on to high fashion. Tony’s primary goal at Hammitt is to create a successful American brand built on the European model where design and craftsmanship lead, and product is made to order and crafted for a lifetime. Tony is respected for his business success and remembered for his endless optimism, inspiring positivity, and ever-present smile.

LISTEN AND LEARN:

  • The Three Cs of Hammitt.
  • Why he encourages and celebrates mistakes.
  • His unique take on what it means to be an entrepreneurial leader.
  • The goal of after-transactional marketing.
  • How to build lifelong customers.

TO FIND TONY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HAMMITT, CLICK HERE.

 

 

Jun 1, 2018

SHOW NOTES

Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She’s worked with a variety of clients from eCommerce to subscription services to B2B lead generation.

Caitlin specializes in data-focused digital marketing experimentation to push past “best practices” to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.

Listen and Learn:

  • What leadership qualities are needed to navigate a team through a changing business climate
  • What the ins-and-outs of a pay to play market are
  • Why you must be nimble to be successful with digital marketing
  • How to design your campaigns around who your customers are
  • Why it is imperative that your marketing team and sales team are aligned

TO FIND CAITLIN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT 3Q DIGITAL, CLICK HERE.

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