Gavin Zuchlinski is the founder of Acuity Scheduling, a platform with a mission to be “the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves.” He is a self-professed tech geek and believes wholeheartedly that business should be fun. Acuity Scheduling supports over 50,000 businesses of all sizes, from people working for themselves to major corporations with thousands of employees. The company’s customer support focuses on easy and pain-free scheduling with one-on-one support as they help their client’s businesses grow and thrive.
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Jeff Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. He is the chief marketing officer for Yext and the author of Audience: Marketing In The Age Of Subscribers, Fans & Followers, in which he establishes "proprietary audience development," explores the flip-side of content marketing, and sets forth a modern marketing imperative. The Social Content Marketing Blog named Audience the number one social media marketing book for Academia. Jeff loves nothing more than helping companies navigate the evolving landscape of consumer needs, preferences, expectations across locations, channels, and devices.
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Jeff Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. He is the chief marketing officer for Yext and the author of Audience: Marketing In The Age Of Subscribers, Fans & Followers, in which he establishes "proprietary audience development," explores the flip-side of content marketing, and sets forth a modern marketing imperative. The Social Content Marketing Blog named Audience the number one social media marketing book for Academia. Jeff loves nothing more than helping companies navigate the evolving landscape of consumer needs, preferences, expectations across locations, channels, and devices.
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Prior to becoming the vice president of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers. Duane has worked in marketing and PR with Caesar’s Palace, run his own websites, communities, and consultancy, and worked for small and enterprise publishers online. Past work includes almost nine years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com, and being a board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.
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Adam Anderson is CSO of Element Security Group. His 15 years of entrepreneurial startup experience and his knowledge Enterprise Cyber Defense gives him a window into what’s wrong with communication between large and small companies. He combined this knowledge and the good works from the National Institute of Standards and Technology’s Cyber Security Framework to co-author the book Small Business Cyber Security: Your Customers Can Trust You…Right? This book was later turned into an online class by Clemson University, where he is a scholar in residence. Adam is also the author of The Monster Within and co-founded a peer advisory board for chief security officers of Fortune 500 companies. This mix of small and large businesses has positioned Adam as one of the few people in the world to understand the complete supply chain of cyber security.
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Anita is the founder and CEO of CabinetM, a marketing technology management company. CabinetM’s platform makes it easy to find and manage marketing technology. She has spent most of her career as a high tech marketer working for companies from inception to M&A and IPO, and has had extensive experience addressing the marketing challenges that come with fast-growing businesses. In addition to her marketing roles, Anita ran FashionPlaytes, a B2C commerce and gaming company, and co-led Boston Golden Seeds an angel investment group that invests in women-led businesses. She continues to be an active member of the Boston start-up ecosystem as a MassVentures board member, MassChallenge judge, and start-up investor and mentor.
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Jason Hsaio is the chief video officer and co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create a professional-quality video. Used by millions of consumers, businesses, photographers, and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Prior to Animoto, Jason served as a television producer for MTV Networks.
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“Social media has by far the best ROI for any advertising that’s out there.”
Michael Koral, a sales and marketing expert, is the co-founder and COO at Needls.com, a social media advertising platform that allows businesses to automatically create, target, and optimize digital ads. Michael leads customer acquisition and operations at Needls. He and his team automate the creation, curation, and optimization of digital ads across Facebook, Twitter, and Instagram through the deployment of the Needls purchase intent engine that monitors social media conversations.
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Tricia Halsey is co-founder and executive director of The Big Idea Project, a company in Denver that is “solving the leadership crisis” in our nation by “raising up a generation of generous leaders who are unafraid to creatively solve challenging social problems.” Tricia builds leaders, teams, and organizations. Wherever she looks, she sees untapped potential and a vision for what could be. She brings the right people to the table and facilitates synergistic connections where all people feel valued, heard, and inspired to do good. Her specialties include building ideas from concept to implementation, developing creative strategies, selling a common cause, enlisting the support and involvement of others, team leadership, building trusting relationships, communicating effectively across differences, and program/project management.
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Ryan Coté is the director of digital services and partner at Ballantine, a third generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. The business was started in 1966 by Ryan’s grandfather and great-uncle, and its mission is to make their clients’ marketing initiatives more successful through expert guidance, flawless execution, and remarkable service. He currently manages the growing digital marketing division, primarily responsible for sales and strategy.
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Cheryl Leitschuh has spent 25 years focusing on leadership development for individuals, teams, and organizations. She has a doctorate in psychology and brings astute insights to complicated situations that provide targeted leadership results. As a Leadership Energy Guru and founder of The Leadership Energy Model, Cheryl is a nationally known speaker on cutting-edge leadership tools and resources. Her recent book, Straight Talk for Smart Businesswomen, became an Amazon best seller in five days in the leadership energy category.
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