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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: January, 2020
Jan 30, 2020

“Reusing content is the best way to keep costs down.”

Mickey Burnett is partner and vice president of marketing and sales of EVOLVE Brands, a start-up plant-based, organic snacking company with brands Supernola and Gorilly Goods. Over the course of his 20-year career, Mickey has been a high-performing consumer package goods marketer and has managed legacy brands, acquired brands, and is known for developing and launching sustainable innovation across various categories. Prior to EVOLVE Brands, he led the brand marketing team for Mike’s Hard Lemonade, including the segment-leading White Claw Hard Seltzer. Before Mike’s, Mickey spent eight years with The Hershey Company developing global innovation, managing the Halloween and Valentine’s portfolios, and leading the post-acquisition national launch of Brookside.

Listen And Learn:

  • How to cultivate your tribe.
  • How to grow foundational customers.
  • How to engage your audience with snackable content.
  • Bring consumer insights to life.
  • Creating frequency.
  • Reusing content is the best way to keep costs down.

TO LEARN MORE ABOUT, EVOLVE BRANDS, CLICK HERE.

TO FIND MICKEY BURNETT ON LINKEDIN, CLICK HERE.

Jan 22, 2020

“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.”

As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering strategic innovation and has helped brands like Microsoft, LG, Toyota, Coca-Cola and Starwood Hotels build deeper engagements with their customers.

Listen And Learn:

  • How to push out content and gain traction.
  • How to bring in external collaborators to help leverage your thought leadership.
  • The importance of differentiating your brand’s unique point of view.
  • How even small businesses can leverage thought leadership to scale to new heights.
  • Why companies shouldn’t focus on the virality of content.
  • Learn ways to use thought leadership to develop trends.

TO LEARN MORE ABOUT, GARDENUITY, CLICK HERE.

TO FIND DOUG PLATTS ON LINKEDIN, CLICK HERE.

Jan 15, 2020

“Never waste an editor’s time.”

Dex McLuskey is managing partner at Context Content, a creative content marketing consultancy targeting the financial services, technology, and healthcare industries. This former editor for such noted outlets as Bloomberg News, has had a storied career in PR, media relations, and corporate communications. Prior to Context Content, he was senior director of Public Relations and Corporate Communications at Janus Henderson Investors in Denver. While in that position, Dex devised and implemented a comprehensive digital-first, multimedia content marketing strategy that was unprecedented at the company. Today, with Context Content, he develops and executes bespoke content marketing and communications strategies using online video, audio, social, broadcast and digital print media.

Listen & Learn:

  • Why it’s important to take a news-centric approach.
  • Tips for writing effective bylined articles.
  • How to build trust and credibility with editors.
  • Why traditional PR methods have become increasingly redundant.
  • Learn how to build credibility, authenticity, and gravitas with bylined articles.
  • Why it’s important to use more than one medium to tell your story.

TO LEARN MORE ABOUT, CONTEXT CONTENT, CLICK HERE.

TO FIND DEX MCLUSKEY ON LINKEDIN, CLICK HERE.

 

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