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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: September, 2020
Sep 29, 2020

“If your PR doesn’t live beyond the flicker of the moment that it’s published, it has super limited value for a client.”

As an owner and principal of a PR agency for over a decade, Chris Dickey has thoroughly explored the intersection of PR and search engine strategy. PR has always been a top-of-funnel marketing strategy, and Search, which on average receives six billion queries every day, is by far the world's largest product discovery platform. Yet brands typically approach toward search strategy through the narrow lens of advertising or SEO — largely ignoring the majority of high-value results that already exist on the first page of search. Chris' newest venture, Visably, is a new SaaS software the identifies a brand's footprint in search. Visably is currently in open-beta and available for anyone to trial it at no cost. Chris is passionate about helping brands reach their needle-in-the-haystack customer and evangelizing multi-channel search strategy, and Visably is poised to be an indispensable tool for PR and digital agencies. Chris has raised more than $700K to date.

Listen & Learn:

  • The power of product discovery through Search.
  • Why vanity metrics don’t work when measuring your PR.
  • What you can do optimize and a build search engine strategy as an additional component to your overall approach.
  • Defining Search Engine Visibility.
  • Amplifying and sustaining your brand’s voice at the top of the funnel.
  • The intersection of PR and search engine strategies.

 

TO LEARN MORE ABOUT VISABLY, CLICK HERE.

TO FIND CHRIS DICKEY ON LINKEDIN, CLICK HERE.

Get your brand on the first page of Search. Call LORI JONES today at 303-678-7102 to learn more!

Sep 22, 2020

“Unless you’re a Hollywood producer, don’t get too fancy with your production.”

 

Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real, personalized captions…are what elevate video content to the next level. For Gideon, it is this personal touch that makes for true, authentic engagement.

 

Listen & Learn:

  • Sign-up to get your first four videos FREE by joining Splasheo today! Use this link for this $99 value!
  • The goal of video is three-fold: attention, engagement, and action.
  • Mistakes to avoid when creating a video marketing campaign.
  • Creating a visual in the minds of your audience.
  • Why video content is not about going viral, it’s about relationship building.
  • How to segment your content into smaller pieces of content. 

TO LEARN MORE ABOUT SPLASHEO, CLICK HERE.

TO FIND GIDEON SHALWICK ON LINKEDIN, CLICK HERE.

Sep 15, 2020

“I want to see emerging brands succeed. We don’t want to have a world of just Coke and Pepsi.”

Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0- 12M in 18 months through paid Facebook and Instagram ads. In addition to helping her clients see larger profits, she is also an expert in e-commerce marketing communications, email marketing, market research, customer acquisition, lead generation, and agency management. Carolyn is a mom of two and a licensed pilot.

 

 

Listen & Learn:

  • Why “heavy and cheap” doesn’t work on Amazon.
  • The importance of understanding your fees and the Amazon marketplace.
  • Best practices for writing your listing and product description on Amazon.
  • It comes down to sessions and conversations.
  • Why an omnichannel approach is essential.

 

TO LEARN MORE ABOUT ROI SWIFT, CLICK HERE.

TO FIND CAROLYN LOWE ON LINKEDIN, CLICK HERE.

 

Incorporating Amazon into your sales and marketing strategies. LORI JONES today at 303-678-7102 to learn more.

Sep 8, 2020

“The more organic, the more authentic, the less salesy, the fewer ‘buy now’ messaging in our ads, the better.”

Bethany Claypool brings more than 15 years of marketing experience to Fathom Events, where she serves as head of marketing. In her role, Bethany leads the development of custom-tailored marketing plans for more than 160 box office titles each year, ensuring the entertainment experience and success of each title while leading the strategy of Fathom’s advertising, event marketing, digital marketing, branding, sponsorships, and PR practices. Prior to joining Fathom Events, Bethany was the senior marketing manager at the University of Denver where she was responsible for creating, deploying, tracking, and measuring marketing strategies. She also gained experience at multiple advertising agencies, with a focus on employer branding and strategy development, and marketing for some of the world’s largest consumer package goods brands.

Listen & Learn:

  • Using Reddit to engage your community.
  • Creative and strategic approaches with Reddit that build brand awareness and audience connection.
  • How to integrate social media with Reddit.
  • Dispelling the myths and misconceptions of Reddit.
  • Where should you start on Reddit?
  • Why it’s important to enter the Reddit platform as a user first.

 

TO LEARN MORE ABOUT FATHOM EVENTS CLICK HERE.

TO FIND BETHANY CLAYPOOL ON LINKEDIN, CLICK HERE.

Sep 1, 2020

“How would you feel if a competitor’s ad was shown right before your video? It’s actually a very good thing.”

Nate Woodbury, owner of Be The Hero Studios, is a YouTube producer, currently producing a variety of "How To" YouTube channels. He helps his clients grow their YouTube following and turn their channels into lead generation machines that generate seven figures. His largest channel generates over $1M per month all from organic YouTube traffic. The strategic videos Nate produces ensure that customers find his clients, and more importantly, trust them. Nate is a master of efficiency and his brain always thinks in reference to the end result. He believes that activity without a focus on results is a waste of time, so he is always innovating ways to minimize time and expense and maximize results.

Listen & Learn:

  • How to tap into the 1.9 billion active YouTube users.
  • Why what you are sharing will ultimately make all the difference.
  • Why “how-to” videos work so well.
  • The importance of authenticity.
  • The four ingredients to a powerful YouTube strategy.
  • How to get an abundance of traffic to your YouTube channel.

 

TO LEARN MORE ABOUT BE THE HERO STUDIOS, CLICK HERE.

TO FIND NATE WOODBURY ON LINKEDIN, CLICK HERE.

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