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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Nov 2, 2017

SHOW NOTES

Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good.

Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions & Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches.

Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&L customer contacts, and contributing significant revenue influence from marketing,

Listen and Learn:

  • Why leaders need to think big, start small, and move fast
  • What is the law of thirds
  • How to be a leader who inspires and amazes people
  • Why you need to fail fast
  • How perfection can get in the way

TO FIND LIZA ON LINKEDIN, CLICK HERE.

1 Comments
  • four and a half years ago
    Eran Salu
    Vistage Sued by Long Time CEO Group Member for $5.3 Million. Please See Press Release at https://www.businesswire.com/news/home/20180124006318/en/. Please contact us if you have had a similar experience.
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