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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: general
Jan 5, 2018

SHOW NOTES

When Rohan Kale was 22 he had a debt of €25,000+. It was a struggle - but the best stories are about struggle. Growing up an engineering student in India, he made some bad decisions in his 20’s and ended up gambling. He was dissatisfied with his job. Disillusioned with the way things worked. So - to distract himself – he hung out with some people he really shouldn’t have. He lost a lot of money. €25,000+, to be exact.

He took out an education loan and traveled 6,700km to Germany to pursue my MBA and forge a career, away from home and all his old temptations.

Rohan worked hard - and it paid off. He won a job in Daimler’s Sales and Marketing Department, and within a short amount of time, he was able to pay off all his debts.

Rowan began to explore different possibilities - and it wasn’t long before he realized there was a gap in the market for professional-looking animations that could solve every problem from explaining how to use a piece of software to telling a brand’s story.

Together Rowan and his team have helped global brands across industries like software, financial services, web development, app companies, non-profits, retail

and more to present their brand stories in a way that resonates with their target audience - and entertains as well as informs. They have served hundreds of businesses all over the world. Animated millions of frames. Produced thousands of scripts - and they are just getting started.

Listen and Learn:

  • Discover the role video plays in marketing.
  • How to take a step back and decide what makes you happy.
  • How every business can benefit from having a video that explains their values.
  • What Rowan Kale's goals are for his video business.

TO FIND ROWAN ON LINKEDIN, CLICK HERE.

Dec 20, 2017

SHOW NOTES

Rich Allen helps create businesses with solid foundations, unique marketplace positions, reputable processes, high-performance team, and a visionary leader.

Prior to becoming an advisor, Rich was VP HR with Texas Instruments then Division President/COO with Pella Corporation. Rich is a proud Rotarian and serves on several boards. He holds an MS in International Business from the University of Texas and hosts a weekly radio show. His iOS App is titled Ultimate Business Tune Up. His new book is The Ultimate Business Tune Up: A Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners. 

Listen and Learn:

  • Discover how to put an end to small business failure
  • How to become an effective business owner
  • Why businesses need a strong mission and vision statement
  • Learn how bikes and businesses are similar
  • How to get sales and marketing to work well together

TO FIND RICH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT TOUR DE PROFIT, CLICK HERE.

TO FIND RICH'S BOOK, THE ULTIMATE BUSINESS CHECKUP, CLICK HERE.

 

Nov 28, 2017

SHOW NOTES

Ethan’s got a background in and passion for brand, strategy, and content. To help people communicate more effectively with simple videos, he produces blog posts, videos, newsletters, webinars, social posts, stage presentations, and more. Prior to joining BombBomb, he directed the marketing efforts for local broadcast television stations and websites in Chicago IL, Grand Rapids MI, and Colorado Springs CO. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. A happy husband and father, Ethan’s a big fan of fresh air, clean water, and warm sunshine.

Listen and Learn:

  • Why you need to align with your clients
  • What Ethan's favorite video message is
  • The importance of hiring for structure
  • Why you should say everything you need to say and nothing you don't

TO FIND ETHAN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT BOMB BOMB

Nov 16, 2017

SHOW NOTES

Bill McGeeney is a curious, analytical leader operating in various capacities and organizations throughout the community. He utilizes precise and well-tailored communication skills and techniques for both problem solving and consensus building. Overall, he is a personable leader possessing significant flexibility. He has a diverse array of passions, focusing on brewery start-ups. 

Listen and Learn:

  • Why alignment can be a company's biggest roadblock
  • How to make your corporate social posts less corporate
  • Why your brand needs to be on Instagram
  • The importance of content in your marketing plan
  • Why you shouldn't disregard ideas that aren't in your "block"

TO FIND BILL ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ROUND GUYS BREWING, CLICK HERE

Nov 15, 2017

SHOW NOTES

Founder of Hallway Stories. Advocates for feeling good. Believes that when we feel good we experience more in life and when we experience more in life we share more with others and when we share more with others from a place of feeling good then we inspire, empower and become the light!

Over a decade of experience working in Brand Creation & Brand Expansion. A natural team leader who learns every day creates solutions that have Positive Global Impact & believes strongly in giving more. She understands expectations across multiple levels of sales including television, radio, print, digital, social media and retail.  Carey has a proven record of increasing revenues year over year, brand development & training. She encourages growth through multiple aspects of companies. 

Listen and Learn:

  • Why you need to be clear on what problem your company is solving
  • The importance of taking a step back
  • Why honesty is key for positive top of mind awareness

TO FIND CAREY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HALLWAY STORIES, CLICK HERE

Nov 1, 2017

SHOW NOTES

A native of Ohio but calling Colorado home since 1996, Katie Hedrick has been a businesswoman and serial entrepreneur from her teenage years. Katie has owned and operated a series of highly successful businesses comprising of photography studios, web-based hotel marketing platforms, personal development programs and lately, to fulfill her lifelong love of technology, is the founder and CEO of the 2017 Longmont EDP Cornerstone Award Winner for Best Start Up, Colorado Tech Shop.

Katie is also Co-Founder and COO of Dynatech Biomedical, a new enterprise developing the next generation of cutting-edge Therapeutic Ultrasound medical devices, designed and built right here in Longmont CO. And to round things out, she is also co-founder and Director of Smart Target Technologies, which manufactures a line of acoustic-based Electronic Scoring Targets.

Listen and Learn:

  • Why a sense of humor is important to entrepreneurs 
  • What Katie's biggest strengths are
  • Why gratitude is essential to a good culture
  • How to use collaboration to succeed instead competition
  • Why cold calling isn't dead

TO FIND KATIE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT COLORADO TECH SHOP, CLICK HERE

Oct 23, 2017

SHOW NOTES

At the age of thirty-three, Robin Behrstock, author of ADVENTURES OF WOMEN ENTREPRENEURS, started Alchemade, a copper mug business just as they became a popular trend. In less than three years, she grew the business to annual sales of $3 million.

For Robin, the best part of being an entrepreneur isn't making money or selling lots of copper mugs; its inspiring people to take control of their lives and turn their dreams of starting a business into reality. Robin is currently a partner in Radius Partnership, a consulting firm focused on working with small businesses.

Listen and Learn:

  • The ins and outs of selling on Amazon
  • Why measurement and KPI's are important to success
  • Robin's definition of success

TO LEARN MORE ABOUT ALCHEMADE, CLICK HERE.

TO FIND ROBIN ON LINKEDIN, CLICK HERE.

Oct 13, 2017

SHOW NOTES

 

Molly D. Shepard is President and Chief Executive Officer of The Leaders Edge/Leaders By Design, a company dedicated to the advancement of executive and high-potential leaders. She has more than 30 years of experience in career counseling, leadership development, executive coaching and executive search.

Peter J. Dean, Ph.D. heads Leaders By Design, the men's leadership development and executive coaching division of The Leaders Edge. With over 30 years of national and international experience in the industry, Peter bases his executive coaching and consulting on current reviews of literature and research from the ever-expanding field of leadership development and the best practices in leadership development and executive coaching.

Listen and Learn:

  • What is situational leadership
  • How management and leadership are different
  • Why leadership is not about the leader
  • Discover how good leaders listen
  • Why men and women have different leadership styles

 

TO FIND MOLLY AND PETER'S BOOK: "THE BULLY-PROOF WORKPLACE", CLICK HERE.

TO FIND MOLLY ON LINKEDIN, CLICK HERE.

TO FIND PETER ON LINKEDIN, CLICK HERE.

Sep 25, 2017

SHOW NOTES

Nat is a trailblazer and big ideas guy with a famous appetite for finding the hidden potential in people and organizations everywhere, and doing what he’s told can’t be done. Since his youth in Hong Kong Nat has explored various ventures in engineering design, global trade, technical problem-solving, organizational transformation, and political reform.

The hallmark of each of these efforts is simple: deliver results.In 2001, aged 28, Nat co-founded Stroud International and later as CEO has led its growth into a global business, delivering unparalleled performance improvement results for businesses across the world. Nat’s Abundant Thinking mindset serves as Stroud’s guiding compass, and his vision for personal and professional development

In 2001, aged 28, Nat co-founded Stroud International and later as CEO has led its growth into a global business, delivering unparalleled performance improvement results for businesses across the world. Nat’s Abundant Thinking mindset serves as Stroud’s guiding compass, and his vision for personal and professional development have helped Stroud win more of Consulting Magazine’s “Best Small Firm to Work For” awards than any firm in history.

In 2015 Nat co-founded ReConsider, expanding his mission of unleashing potential beyond business and into the American democracy. His long-term vision is to re-build the middle-ground in US politics and enable the US political system to expand prosperity for all Americans into the 21st century. Here he co-authored Wedged, which examines the root causes behind American political polarization.

In 2016, he launched his latest project, Stop Guessing, aimed at developing a million great problem-solvers to solve the hardest and most pressing problems facing the world.

Listen and Learn:

  • Why you need to stop guessing
  • Discover that doing nothing, is better than doing the wrong thing
  • What "smelling the problem" means
  • Why disruptive ideas are imperative
  • How to become a good problem solver

TO FIND NAT'S BOOK, CLICK BELOW.

• Stop Guessing

TO FIND NAT ON LINKEDIN, CLICK HERE.

Aug 14, 2017

Eliot Wagonheim is a speaker, strategist, author, and educator. As general counsel to SMBs, Eliot restricts his practice to those clients who embrace innovation and understand the difference between a calling and a job.  Through his FARsighted platform, Eliot serves as a confidante, mentor, strategist and sounding board for entrepreneurs and organizational leaders

Feb 6, 2017

As director of sales and marketing for retail giant Papa John’s, the position she held for 12 years before moving to Colorado and being named director of marketing for arc Thrift Stores, Maggie Scivicque-Spencer was fantastic at her job. She orchestrated a $40,000 record-breaking pizza sale to the San Diego Naval Shipyard (now featured in the Guinness Book of World Records). She held the position of top U.S. sales person for the company from 2001 to 2004 (out of 3300+ stores), and she received the Franchise Team Player Award three years running. Along the way, Maggie was promoted through three franchises beginning in San Diego, California, and ending here in Colorado and Minnesota, and boosted sales in her territories by 33 percent.

But, after over a decade in the pizza world, Maggie decided to use her skills to help people in need. Maggie was named director of marketing for Arc Thrift Stores in 2012, and since the beginning it has been, to use her words, “a humbling” experience, but one that she says “makes coming to work every day rewarding.”

The mission of Arc Thrift Stores is to assist people with intellectual and developmental disabilities. The organization provides 12 Arc Chapters with funding to improve the lives of people with intellectual and developmental disabilities. As the organization’s director of marketing, Maggie is responsible for promoting awareness of that mission and the Arc brand. In that role, she heads up all marketing communications and advertising for the organization, which includes 24 stores and 15 donation centers.

Maggie has taken a marketing department severely over budget (2012) to being right on target (2015). Her work has also resulted in year-over-year revenue increases up to 5 percent yearly. Arc’s customer count continues to grow with 70,000 Coloradans weekly shopping Arc Thrift Stores.

Maggie prides herself on being a motivated self-starter working to bring fresh and creative ideas to the table to advertise 24 Thrift Stores and 15 donation stations across the Front Range. These innovative approaches include annual sales throughout the year, advertising campaigns, in-store promotions, traditional media strategies, as well as digital and social advertising (Arc’s Facebook fans went from 5,000 to over 30,000 in only three short years under Maggie’s direction)…all the while, keeping to Arc’s mission to make thrift part of main stream shopping at the forefront.

Jan 29, 2017

Rachel Silva is the currently the CEO of her new company MarketTech Enterprises. She has served in various roles in an agency setting, publishing environment, and corporate headquarters. She now brings her years of digital, mobile, localization & branding expertise to help companies transform and thrive in this ever-evolving world of commerce that we live in. She more recently served as the Assistant Vice President of Pep Boys overseeing the online, mobile, offline and in-store customer experience.

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