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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Feb 6, 2017

As director of sales and marketing for retail giant Papa John’s, the position she held for 12 years before moving to Colorado and being named director of marketing for arc Thrift Stores, Maggie Scivicque-Spencer was fantastic at her job. She orchestrated a $40,000 record-breaking pizza sale to the San Diego Naval Shipyard (now featured in the Guinness Book of World Records). She held the position of top U.S. sales person for the company from 2001 to 2004 (out of 3300+ stores), and she received the Franchise Team Player Award three years running. Along the way, Maggie was promoted through three franchises beginning in San Diego, California, and ending here in Colorado and Minnesota, and boosted sales in her territories by 33 percent.

But, after over a decade in the pizza world, Maggie decided to use her skills to help people in need. Maggie was named director of marketing for Arc Thrift Stores in 2012, and since the beginning it has been, to use her words, “a humbling” experience, but one that she says “makes coming to work every day rewarding.”

The mission of Arc Thrift Stores is to assist people with intellectual and developmental disabilities. The organization provides 12 Arc Chapters with funding to improve the lives of people with intellectual and developmental disabilities. As the organization’s director of marketing, Maggie is responsible for promoting awareness of that mission and the Arc brand. In that role, she heads up all marketing communications and advertising for the organization, which includes 24 stores and 15 donation centers.

Maggie has taken a marketing department severely over budget (2012) to being right on target (2015). Her work has also resulted in year-over-year revenue increases up to 5 percent yearly. Arc’s customer count continues to grow with 70,000 Coloradans weekly shopping Arc Thrift Stores.

Maggie prides herself on being a motivated self-starter working to bring fresh and creative ideas to the table to advertise 24 Thrift Stores and 15 donation stations across the Front Range. These innovative approaches include annual sales throughout the year, advertising campaigns, in-store promotions, traditional media strategies, as well as digital and social advertising (Arc’s Facebook fans went from 5,000 to over 30,000 in only three short years under Maggie’s direction)…all the while, keeping to Arc’s mission to make thrift part of main stream shopping at the forefront.

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