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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: general
May 6, 2020

“The consumer is you.”

Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social cause marketing, and omnichannel. She prides herself on being a global citizen, with passion for her family, traveling, and discovering new things.

Listen And Learn:

  • Set of strategies that focus on personalizing customer touch points across channels.
  • Her philosophy of humanizing marketing.
  • Combining the emotional and the functional.
  • Building stories and emotional epiphanies.
  • The power of storytelling.
  • Getting your team in the right mindset to implement a People-First marketing strategy

TO FIND RENATA FERRAIOLO ON LINKEDIN, CLICK HERE.

 

Apr 16, 2020

“Protecting your hard work and building brand loyalty is absolutely vital at this stage.”

66% of customers say that hearing from brands during the pandemic is comforting and reassuring. What are you doing to connect and engage with your audience during COVID? Tune in to this special mini-series installment of the Integrate & Ignite podcast to learn more.

Listen & Learn:

  • Defining your new normal and driving action through full-funnel marketing approaches.
  • How marketers can adapt and adopt as buying habits are changing because of the COVID-19 pandemic.
  • Protecting your brand’s reputation by differentiating your approach.
  • Building novel marketing approaches that sustain, foster, and leverage relationships.
Apr 14, 2020

“There is always a big gap between who we think our customers are and who they actually are.”

Dean McBeth is managing partner and co-founder of Shepherd, an upstart consulting firm focused on customer-first strategies. He and his team help brands grow and bring companies closer to their customers. Dean – who is also an award-winning strategist and creative, a teacher, and a nationally sought-after speaker in the marketing and advertising industry – understands that it is the relationship between a business and its customers that creates meaningful products, experiences, and communications. Dean’s work is taught today at every major communication school in the country, and over the course of his career, he has held senior positions with some of the biggest agencies in the world, including numerous senior executive posts at the likes of Wieden+Kennedy, Barton F. Graf (BFG), Ketchum, Circuit of the Americas (COTA), and Crispin, Porter +Bogusky (CP+B).

Listen & Learn:

  • Affinity scores and cultivating your tribes to better understand buyer intent.
  • How to use your core audiences to gain insight, develop new tribes, and increase revenue.
  • The importance of cultivating the human insight.
  • Tribal Marketing strategies that drive acquisition.
  • How to find the sweet spot of sub-cultures that make up your satellites of influence.
  • Mapping out your “satellites of influence.”

TO LEARN MORE ABOUT SHEPHERD, CLICK HERE.

TO FIND DEAN MCBETH ON LINKEDIN, CLICK HERE.

 

Apr 2, 2020

“Chatter does matter!”

Bill Bice has always been an entrepreneur, starting his first company at age 14. At 18, he started ProLaw Software, the first integrated ERP for law firms. Bill then became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies. As a serial entrepreneur, Bill believes that good marketing is all about data and he is passionate about helping small businesses grow. A programmer at heart, Bill founded boomtime, maker of fuse, a marketing-as-a-service platform that approaches marketing as a technology problem. In his many years in business, Bill has learned that when you follow the data, really good things happen. Bill has one simple goal: to enable small businesses to more effectively compete with their larger competitors.

Listen & Learn:

  • The importance of having a responsive website.
  • Building engagement on LinkedIn.
  • How to create social currency to grow your customer base, get referrals, and boost viable leads.
  • The importance of following the data.
  • Why go-to-market strategies need to be grounded in word-of-mouth marketing.
  • Why consistency is the one thing that many brands forget.

TO LEARN MORE ABOUT BOOMTIME, CLICK HERE.

TO FIND BILL BICE ON LINKEDIN, CLICK HERE.

 

Mar 26, 2020

“Fish where the fish are.”

Mike Westgate is vice president of marketing at Briggo Coffee, an Austin-based consumer tech company that serves gourmet coffee and tea via mobile app and an autonomous vending system. The company is currently in scale-up mode, growing from Texas markets to the Bay Area and beyond. In addition to leading all brand and marketing strategy, Mike supports business development, forges strategic brand partnerships, designs and implements retail sales programs, and drives Briggo’s product roadmap. This is a man of many talents. His professional experiences include brand/product development, go-to-market strategy, consumer and tech product marketing, digital analytics, PR strategy, account management, and team leadership. 

Listen And Learn:

  • The strategies behind audience-based affinity profiling.
  • Determining your hero segment and core tribe.
  • Developing an Affinity Score for your audiences.
  • Tapping into your early adopters to make your product better.
  • Taking a Netflix and Uber approach to marketing coffee.
  • Extending the power of your content.

TO LEARN MORE ABOUT BRIGGO, CLICK HERE.

TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.

How to extend the power of your content with your core tribes and early adopters. Learn more by calling the Avocet Communications team today at 303-678-7102.

Mar 24, 2020

“The company owns its brand, the public owns its reputation.”

Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, and the best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and in winning global political campaigns. Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies, and he has provided senior counsel for numerous clients including AT&T, Target Corporation, American Airlines, The Home Depot, and Xerox over the course of his career.

Listen And Learn:

  • Why he recommends a hands-on approach.
  • how successful reputation management hinges on recognizing and responding within those critical moments in time.
  • The importance of involving executive leadership.
  • The difference between reputation management and crisis management/crisis communications.
  • Setting expectations with the Four As.

TO FIND BILL COLETTI ON LINKEDIN, CLICK HERE.

The importance of crisis communications and reputation management. Learn more by calling the Avocet Communications team today at 303-678-7102.

Mar 17, 2020

“(It’s about) giving your customers somewhere to come back to.”

Brittany Vriesman is senior manager of digital marketing at Gaiam and SPRI brands, a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. With nearly a decade in the digital marketing space, Brittany has managed digital platforms across event management, travel, and retail sectors. She brings a diverse background to her current role at Gaiam, where she focuses on marketing and customer retention and acquisition in both the B2B and direct to consumer spaces. Brittany taps into her experience across distinct industries to blend customer engagement, loyalty, unique promotions, and partnership opportunities to support revenue-driving initiatives.

Listen & Learn:

  • The loyalty programs that have helped differentiate Gaiam in the marketplace.
  • Creating micro-moments to highlight the brand experience.
  • How to create customers for life.
  • Strategies to surprise and delight customers.
  • The many touchpoints customers need along the funnel before making a buying decision.
  • Why there is no one-size-fits-all approach when it comes to the customer journey.

TO LEARN MORE ABOUT GAIAM, CLICK HERE.

TO FIND BRITTANY VRIESMAN ON LINKEDIN, CLICK HERE.

Strategies to surprise and delight customers. Call Lori Jones today at 303-678-7102 to learn more.

Mar 12, 2020

“Let’s make better mistakes tomorrow.”

Kristin Miller has over 15 years of PR experience, with a passion for technology PR. She is currently corporate communications director at Ping Identity, a company that helps prevent security breaches, increase employee and partner productivity, and provide personalized customer experiences for some of the world’s largest organizations. Before joining the Ping team, Kristin was head of Webroot’s global PR team, where she focused on cybersecurity across the US, EMEA, Australia, and Japan.  Previously, she was at SSPR, a high tech PR agency working with brands including Groupon, Patagonia, RingCentral, and many others.  An unrepentant fan of the oxford comma, she can be found chasing her six-year-old daughter through playgrounds, cheering for her alma matter Purdue University, or taking Buzzfeed quizzes.

Listen And Learn:

  • How and when to create crisis messaging and talking points.
  • The importance of working out worst case scenarios before a crisis actually hits.
  • How to pick your crisis communications team.
  • Why it’s important to tell your side of the story.
  • The best and most overlooked place to tell your side of the story.
  • Why it’s important to build a crisis PR plan that begins with asking the CEO a key question.

TO FIND KRISTIN MILLER ON LINKEDIN, CLICK HERE.

Mar 10, 2020

“The act of creating an effective brand position is filling an empty hole in the mind of the buyer.”

Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman’s career has taken him from the halls of Canada’s Parliament to various client-side and agency-side marketing leadership roles. Along the way, he has advised Fortune 100 clients, governments, and non-profit organizations. At Kula Partners, Carman serves as lead marketing and sales counsel to the firm’s diverse range of North American manufacturing clients. His unique insights and distaste for the ordinary have earned him a Gold Award for Media Innovation from Marketing Magazine and Kula Partners—Canada’s first Platinum HubSpot agency—has been recognized as a top lead generator among HubSpot partners.

Listen & Learn:

  • The difference between table stakes and true differentiation and positioning.
  • Why many executives fall into the QSP trap.
  • The power of using archetypes in branding.
  • Messaging to the decision-maker.
  • The correlation between archetypes and branding and higher profitability.
  • It’s not about what you sell, it’s about how you sell it.

TO LEARN MORE ABOUT  KULA PARTNERS, CLICK HERE.

TO FIND CARMAN PIRIE ON LINKEDIN, CLICK HERE.

Mar 5, 2020

“Brand partnerships are the difference between surviving and thriving on the shelf.”

Karina Kromsova is the CEO of AKT Consulting. She's an experienced brand and sales developer with 20 years in the food industry. She spent the first part of her career in retail, where she led product development and marketing for the $10B+ grocery company, Giant Eagle. She then followed her dreams to NYC where she worked for Chobani during its peak time of growth, developing sales in all emerging accounts. Later, she spent time helping new food startups, such as Aspire Food Group, and now for Reneva & Poshi.

Listen And Learn:

  • How to take a customer-centric approach when building brand partnerships.
  • The importance of aligning on goals and measurement.
  • The goal of brand partnerships should be to build harmony, synergy, and brand extension.
  • The importance of cross-promotion.
  • Ways to tap into retailers’ seasonal calendars.

TO FIND KARINA KROMSOVA ON LINKEDIN, CLICK HERE.

 

Feb 27, 2020

“We have to Sherpa the conversation.”

Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth. He is a founder of Value Prime Solutions, a leading provider of the ValueSelling Framework and the host of “The B2B Revenue Executive Experience” podcast. Throughout his career, he has consulted with and enabled major brands, including Adobe, Verizon Wireless, eBay, Microsoft, Chrysler, Fidelity, Thomson Reuters, and the Minnesota Vikings, to name a few.

Listen & Learn:

  • Crafting Differentiator Vision Matches for clients.
  • Defining a value probe.
  • Connecting with everyone who touches the revenue funnel.
  • Why the problem matters – and not the problem itself – is what’s important.
  • The value buying process.
  • The difference between a super-performing and an under-performing sales company.

TO LEARN MORE ABOUT, VALUESELLING ASSOCIATES, CLICK HERE.

TO FIND CHAD SANDERSON ON LINKEDIN, CLICK HERE.

People-first marketing is our focus. Call Lori Jones today to learn more. 303-678-7102  

Feb 25, 2020

“Everything is in sound bites, everything is in video, and everything is visual.”

Dale Haines is a marketing professional who has worked in a variety of industries including finance, aerospace, and software. His passion is helping companies increase brand awareness and grow their market share. What Dale has learned over his more than 20 years of experience, is that those two goals are dependent on building relationships. As he sums it up: people do business with people and with companies they like. Dale is a pioneer in digital media, an authority in video content marketing, and the marketing project manager at ASU Watts College of Public Service & Community Solutions

Listen & Learn:

  • Clearing up the myths and misconceptions about video content.
  • Incorporating infographics and calls-to-action into your videos.
  • How people engage with videos on different platforms.
  • Tips – and a short checklist – for creating effective video content.
  • Clearing up the myths and misconceptions surrounding video content.
  • Why video needs to be a part of the marketing mix.

TO FIND DALE HAINES ON LINKEDIN, CLICK HERE.

Helping you incorporate video content into the marketing mix. Call LORI JONES today at 303-678-7102 to learn more.

Feb 20, 2020

“Listening, humility, and vulnerability are essential ingredients for marketing.”

Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make sales and marketing more measurable and effective. A particular area of focus is the role that culture and values play in separating organizations with highly effective sales and marketing teams from those that are merely average. Adrian is keenly interested in using business as a force for good and works to grow the number of certified B Corps as a B Local Leader in the state of Illinois.

Listen & Learn:

  • Breaking down the journey to uncovering your brand’s purpose.
  • The mistake many marketers make in focusing on the brand promise and forgetting about a brand’s purpose.
  • The five steps to finding your brand’s purpose.
  • Why the marketing team should be deeply involved with HR and employee onboarding.
  • Why listening, humility, and vulnerability are essential ingredients for marketing.
  • How sharing your story breathes humanity into your brand and connects with customers.

TO LEARN MORE ABOUT, C|CHANGE, CLICK HERE.

TO FIND ADRIAN GERSHOM ON LINKEDIN, CLICK HERE.

Feb 11, 2020

“When you expand outside of your domestic market, you introduce a wide host of challenges that your teams are going to have to work through.”

Ryan Medine, vice president of marketing at Velocity Global, is a results-driven, global marketing executive with over 13 years of experience in B2B and B2C marketing. He is a creative brand visionary that excels at bringing brands to life by tapping into human emotions through messaging, content, and storytelling. He is an analytical leader with a proven track record of developing integrated marketing strategies that deliver exponential business growth and maximize ROI. Since joining Velocity, Ryan has delivered revenue growth of over 300 percent – surpassing $50MM – and helped the company reach #4 on the Inc. 500 list of fastest-growing private companies in the United States. Additionally, he transformed the marketing function from a two-person inbound-only team with stagnating results into a 13-person, cross-channel, inbound and outbound marketing engine.

Listen & Learn:

  • Ways to test a market without investing heavily in resources.
  • When you do – and when you don’t – need boots on the ground in a new foreign market.
  • How brand personas differ domestically vs globally.
  • Defining your brand’s One Singular Truth.
  • The importance of research and a strong strategy when launching a global expansion.
  • The cultural challenges and complexities marketing teams face when introducing a brand to the global market.

TO LEARN MORE ABOUT, VELOCITY GLOBAL, CLICK HERE.

TO FIND RYAN MEDINE ON LINKEDIN, CLICK HERE.

 

Feb 6, 2020

“Getting to know your customers isn’t easy; it should always be evolving.”  

Mario Nawfal is founder of the IBC Group, a network of experts in over 40 countries that has risen in less than a year to become the established industry authority in the rapidly growing blockchain and Crypto space. This dynamic entrepreneur embarked upon his path with only $300 in the bank, selling blenders door to door. That experience led to his founding of Froothie Australia, a globally recognized brand of blenders and juicers. Through unconventional marketing techniques, efficient logistical systems, and a team of global contractors, Mario has propelled Froothie from $1 million in year one to over $10 million in year two, all bootstrapped.

Listen And Learn:

  • Testing, scaling, and the importance of proof of concept.
  • How he defines and reaches his targeted audiences.
  • Ways to present your brand’s competitive marketplace advantages.
  • When to conduct market and competitive research.
  • How to ignite customer count.
  • Ways to think outside the box to get attention.
  • The importance of being humble enough to learn from your competitors.

TO LEARN MORE ABOUT, IBC GROUP, CLICK HERE.

TO FIND MARIO NAWFAL ON LINKEDIN, CLICK HERE.

Feb 5, 2020

“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.”

Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing conferences. Her top-rated Integrate & Ignite podcast is listened to by CEOs, CMOs, and innovators all over the world. Founded in 1980 and consistently honored as one of Colorado’s leading marketing agencies, Avocet Communications has earned a national reputation for helping its clients increase customer count through integrated marketing communications solutions.

Listen And Learn:

  • How a horrible orange shag carpet ultimately launched Avocet Communications.
  • Why good marketers need to be able to discern and take advantage of market perceptions.
  • Is your brand creating the right perception?
  • Why it’s crucial to understand the perception of your brand in the marketplace.

TO LEARN MORE ABOUT, AVOCET COMMUNICATIONS, CLICK HERE.

TO FIND LORI JONES ON LINKEDIN, CLICK HERE.

Feb 4, 2020

“Every single marketing team should have a revenue goal.”

Rose McCarty is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such as Stewart Title, Edge Group, and Compass Group, Rose leverages her experiences to grow the marketing industry. She recently spoke at the New York Stock Exchange on how customer experience is reshaping marketing and was later named to the inaugural Houston Power 50 award list by Texas Diversity magazine.

Listen & Learn:

  • How to align your sales and marketing teams.
  • Why marketing teams should have clear revenue goals.
  • The 80/20 Rule for inbound and outbound lead generation.
  • How to connect the dots between sales transactions and marketing efforts.
  • Simplify data.
  • How the marketing team can repurpose content to peak interest in sales.

TO FIND ROSE MCCARTY ON LINKEDIN, CLICK HERE.

Jan 22, 2020

“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.”

As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering strategic innovation and has helped brands like Microsoft, LG, Toyota, Coca-Cola and Starwood Hotels build deeper engagements with their customers.

Listen And Learn:

  • How to push out content and gain traction.
  • How to bring in external collaborators to help leverage your thought leadership.
  • The importance of differentiating your brand’s unique point of view.
  • How even small businesses can leverage thought leadership to scale to new heights.
  • Why companies shouldn’t focus on the virality of content.
  • Learn ways to use thought leadership to develop trends.

TO LEARN MORE ABOUT, GARDENUITY, CLICK HERE.

TO FIND DOUG PLATTS ON LINKEDIN, CLICK HERE.

Oct 9, 2019

“Marketing has to be integrated and unified before it can be amplified.”

Corey Livingston is responsible for establishing the marketing vision and strategy at OneNeck IT Solutions. As VP of marketing, Corey is accountable for introducing impactful marketing programs and initiatives that drive brand affinity and market demand for services and solutions across the company’s broad portfolio in order to achieve OneNeck’s aggressive sales and revenue growth goals. Her areas of focus include continuous optimization of segmentation and targeting; strengthening the brand and its core value proposition; creating and telling audience-centric stories; modernizing the marketing technology stack; customer acquisition and nurturing; and defining marketing performance in terms of business impact.

Listen and Learn: 

  • Why it’s important to have clear and deliberate alignment.
  • Whether a go-to-market approach should be fully integrated or a one-off.
  • Why 14% of B2B organizations report to having no process for alignment, cross-team planning, or prioritization.
  • How to bring your team into the accountability process.
  • How to establish priorities.
  • Creating a successful relationship between sales and marketing.
 
 
Aug 7, 2019

“You want to fill the room and work the room.”

Rylee Meek is founder and CEO of the Social Dynamic Selling System, a value-based approach to lead generation and client acquisition that an approach that has turned dinner seminar marketing into a science. The Social Dynamic Selling System, which Rylee devised in 2010, provides a predictable, sustainable, and scalable system for entrepreneurs and business owners looking to drive more business and increase revenue through new customer acquisition. Rylee and his team have promoted over 25,000 events and connected over 2+ million consumers with their clients. Rylee has used a combination of direct mail marketing and what he calls “dinner events to grow his business to $12 million in sales.

Listen And Learn:

  • His predictable, sustainable, and scalable system.
  • How to work the room and fill the room.
  • The true cost of customer acquisition.
  • The importance of follow up and follow through.
  • How to leverage your time and energy in order to sell to more people more often.
  • The resurgence of direct mail.

TO LEARN MORE ABOUT, SOCIAL DYNAMIC SELLING SYSTEM CLICK HERE.

TO FIND RYLEE MEEK ON LINKEDIN, CLICK HERE.

Jul 31, 2019

“It’s about getting a feel for what moves the needle.”

 May Lilley is vice president of marketing and communications at Under Canvas, Inc., a company offering all-inclusive glamping adventure packages through their eight luxury glamping resorts, and whose mission is to bring the glamping experience to life anywhere in the country. May’s experiences, studies, and interests cross all areas of data-driven marketing, strategic communications, and branding, and combine to produce a truly integrated approach to brand efficacy and driving revenue. Her areas of focus include international/global communications, integrated branding, acquisition integration, financial accountability/budgeting, leading high performing teams, and agency management. 

Listen And Learn:

  • How even small brands can implement a fully integrated marketing approach.
  • Tapping into trends to help tell your brand’s story.
  • Why a test-and-scale mindset is important.
  • Recommendations for staying nimble and responsive in the market.
  • Holding partner agencies accountable for stated KPIs.
  • Amplifying your share of voice.

 

TO LEARN MORE ABOUT UNDER CANVAS, CLICK HERE.

TO FIND MAY LILLEY ON LINKEDIN, CLICK HERE.

Apr 10, 2019

“Owning the entire customer experience is more important than the product itself.” 

As CEO of Brightpearl, Derek O’Carroll is responsible for the overall company strategy and for delivering on Brightpearl’s mission to automate retail. Brightpearl is a scalable cloud platform designed especially for high-growth multi-channel retailers wishing to automate and integrate their e-Commerce and accounting operations. He has spent his career developing a highly successful track record of creating value to IT companies in EMEA Specialties including building exceptional teams and creating winning environments, simple messaging, zero ambiguity, and a train for excellence. In 1994 he founded Adnet, Ireland’s first online advertising agency building database driven websites and offering SEO services. In 1999 he founded Vordel, which became a leading provider of XML security solutions and was sold to Axway in 2012.

Listen And Learn:

  • Why 35% of shoppers say that they are less loyal to brands than they were a year ago.
  • The perfect direct-to-consumer retail experience defined.
  • Defining customer friction and how to avoid it.
  • The secret to successful direct-to-consumer retail strategies.
  • What gets buyers to return to a brand and spend more on their second visit?
  • The importance of establishing empathy.
  • Why the human element matters in direct-to-consumer retail marketing.

TO LEARN MORE ABOUT BRIGHTPEARL, CLICK HERE.

TO FIND DEREK O’CARROLL ON LINKEDIN, CLICK HERE.

Mar 27, 2019

You should know your customer so deeply that you could play them in a movie and win an Oscar.” 

Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including the largest privately owned bank in the United States, the healthcare industry including the oldest TPA in the country, and the nonprofit industry as a consultant for a branch of The Gate’s Foundation. Kasim has been a technology spokesperson for Intel and has worked on a contract basis for the United States Army. He has been published in numerous publications, including CRM magazine, Search Engine Journal, and Social Media Today. Kasim has lectured on the topics of Search Engine Optimization, marketing automation, and digital marketing, and has served as a guest speaker alongside Mavenlink CEO Ray Grainger on project management for small businesses. He is the author of the Amazon bestseller, The 7 Critical Principles of Effective Digital Marketing, and his company is a Digital Marketer Certified Partner, a Google Partner, and was recently named a Top 10 Agency by Expertise.com.

Listen And Learn:

  • About the 7 critical principles of effective digital marketing.
  • Why empathy is the most powerful facet of marketing.
  • How to create buyer personas that hit at the heart of customer behavior.
  • The importance of giving value first…and last.
  • Always learn, apply, and innovate.
  • How to create “living plans.”

TO LEARN MORE ABOUT SOLUTIONS 8, CLICK HERE.

TO FIND KASIM ASLAM ON LINKEDIN, CLICK HERE.

Dec 31, 2018

“We are in a knowledge economy and we have got to continue to invest in our talent.”

Janine Davidson, Ph.D., is the president of Metropolitan State University of Denver, the state’s third-largest public university, serving more than 20,000 students in high-quality, career-oriented undergraduate and graduate academic programs. As president, she has listed her top three priorities as 1) students, 2) students, and 3) students, and has become known on campus for her relatable personality. She’s one of few university presidents who is as comfortable in board meetings as she is playing ping pong with undergraduates. Prior to joining the University, Davidson served as the 32nd undersecretary of the United States Navy, where she managed all Department of the Navy affairs including acquisition, finance, personnel, legislative affairs, research and development, and was responsible for the health and well-being of nearly 900,000 sailors, marines, civilians, and their families.

 

Listen And Learn:

• The unique challenges facing leaders in higher education.
• Her commitment to meeting a market need in higher education.
• How she put in place a student-focused infrastructure.
• Her approach to “inclusive leadership.”
• How leadership at a university is a hybrid between “being a mayor and being a CEO.”

 

TO LEARN MORE ABOUT METROPOLITAN STATE UNIVERSITY OF DENVERCLICK HERE.

TO FIND DR. JANINE DAVIDSON ON LINKEDIN, CLICK HERE.

Dec 17, 2018

“People should not look up for answers. They should look inside for answers.”

 Rick Miller is an unconventional turnaround specialist, sought-after speaker, servant leader, and an expert in driving sustainable growth. For over 30 years he served as a successful senior executive in roles including president and CEO in Fortune 10, Fortune 30, nonprofit, and startup companies, including AT&T Global Services and Lucent Technologies. Throughout his career, he has been recruited from the outside to turn around poor performance in difficult times. His new book, Be Chief: It's a Choice, Not a Title, helps leaders at all levels achieve their true potential.

Listen And Learn:

  • The five words he uses to define leadership: clarity, influence, energy, confidence, and impact.
  • How bringing decision making to the lowest point in the organization increases the quality of that decision-making.
  • How to build your own power compass consistent with your values and your choices.
  • Why he always starts with “who” first.
  • The courage of vulnerability.

TO FIND RICK MILLER ON LINKEDIN, CLICK HERE.

 

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