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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Apr 7, 2020

Taking control of the narrative surrounding your brand is more important now than ever. I give advice on providing straight talk to your customers and your team during COVID-19 on part one of my new marketing mini-series.

Listen & Learn:

  • Without consistent communication, a bad storm will only become worse.
  • How to manage your reputation during the COVID-19 pandemic.
  • Straight talk is the rule of the day: Be real, reassure, and be consistent.
  • Tips to drive your marketing and crisis communications in today’s uncertain marketplace.
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