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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Apr 28, 2020

“It’s key to understand how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.”

Graeme Strachan is a management consultant with a passion for helping companies succeed by aligning operational reality to strategic intent. Working across industries as diverse as financial services, mining, education, digital media, and the not-for profit world for 20 years, he is known to bring breakthrough-thinking to solve complex business problems. Graeme is committed through client work and community involvement to making Denver a better place to work and live. As CEO of ViTL Solutions his job is to support and develop the company’s team so each individual is enabled and enthused to deliver outstanding results for their clients.

Listen & Learn:

  • How companies can traverse the value gap once the COVID crisis is over.
  • Ensuring that you can create as much value as possible for the costs of your goods and services.
  • Solving new problems for new and existing customers.
  • Understanding how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.
  • How your value proposition changed because of COVID.
  • Why straight talk, reassurance, and consistency is important during the COVID crisis.

TO LEARN MORE ABOUT VITL, CLICK HERE.

TO FIND GRAEME STRACHAN ON LINKEDIN, CLICK HERE.

 

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