Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2021
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Apr 2, 2020

“Chatter does matter!”

Bill Bice has always been an entrepreneur, starting his first company at age 14. At 18, he started ProLaw Software, the first integrated ERP for law firms. Bill then became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies. As a serial entrepreneur, Bill believes that good marketing is all about data and he is passionate about helping small businesses grow. A programmer at heart, Bill founded boomtime, maker of fuse, a marketing-as-a-service platform that approaches marketing as a technology problem. In his many years in business, Bill has learned that when you follow the data, really good things happen. Bill has one simple goal: to enable small businesses to more effectively compete with their larger competitors.

Listen & Learn:

  • The importance of having a responsive website.
  • Building engagement on LinkedIn.
  • How to create social currency to grow your customer base, get referrals, and boost viable leads.
  • The importance of following the data.
  • Why go-to-market strategies need to be grounded in word-of-mouth marketing.
  • Why consistency is the one thing that many brands forget.

TO LEARN MORE ABOUT BOOMTIME, CLICK HERE.

TO FIND BILL BICE ON LINKEDIN, CLICK HERE.

 

0 Comments
Adding comments is not available at this time.