Episode 309: Drafting a New Marketing Playbook with Shawn Rogers of TIBCO

“When you are experiencing disruption and change, there is no better time to disrupt and change.”

Shawn Rogers, vice president of corporate marketing at TIBCO, is an internationally recognized strategist, thought leader, speaker, and author specializing in artificial intelligence, machine learning, analytics, business intelligence, Cloud, IoT, Big Data, and social media technologies. He has founded and sold two Internet/media start-ups and co-founded the BeyeNETWORK. Shawn guided the company's international growth strategy and helped the BeyeNETWORK grow globally making it the largest and most-read online community covering analytics, business intelligence, data warehousing, and data integration.

Listen & Learn:

• What smart companies are doing to keep their brands vibrant during the COVID crisis.
• Why brands need to shift their focus to include a more service-oriented message.
• There’s a time to drive our businesses and then there’s a time to be part of a community and look for ways to help that community.
• How to use the current crisis to differentiate your brand.
• Why it’s important to have a handle on the analytical environment that impacts your business.
• Why it’s important to be beware of the data changes that are impacting your businesses during the COVID crisis.

TO LEARN MORE ABOUT TIBCO, CLICK HERE.

TO FIND SHAWN ROGERS ON LINKEDIN, CLICK HERE.