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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 3
Feb 5, 2020

“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.”

Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing conferences. Her top-rated Integrate & Ignite podcast is listened to by CEOs, CMOs, and innovators all over the world. Founded in 1980 and consistently honored as one of Colorado’s leading marketing agencies, Avocet Communications has earned a national reputation for helping its clients increase customer count through integrated marketing communications solutions.

Listen And Learn:

  • How a horrible orange shag carpet ultimately launched Avocet Communications.
  • Why good marketers need to be able to discern and take advantage of market perceptions.
  • Is your brand creating the right perception?
  • Why it’s crucial to understand the perception of your brand in the marketplace.

TO LEARN MORE ABOUT, AVOCET COMMUNICATIONS, CLICK HERE.

TO FIND LORI JONES ON LINKEDIN, CLICK HERE.

Feb 4, 2020

“Every single marketing team should have a revenue goal.”

Rose McCarty, vice president of education and awareness for the alliantgroup, is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such as Stewart Title, Edge Group, and Compass Group, Rose leverages her experiences to grow the marketing industry. She recently spoke at the New York Stock Exchange on how customer experience is reshaping marketing and was later named to the inaugural Houston Power 50 award list by Texas Diversity magazine.

Listen & Learn:

  • How to align your sales and marketing teams.
  • Why marketing teams should have clear revenue goals.
  • The 80/20 Rule for inbound and outbound lead generation.
  • How to connect the dots between sales transactions and marketing efforts.
  • Simplify data.
  • How the marketing team can repurpose content to peak interest in sales.

TO LEARN MORE ABOUT, ALLIANTGROUP, CLICK HERE.

TO FIND ROSE MCCARTY ON LINKEDIN, CLICK HERE.

Jan 30, 2020

“Reusing content is the best way to keep costs down.”

Mickey Burnett is partner and vice president of marketing and sales of EVOLVE Brands, a start-up plant-based, organic snacking company with brands Supernola and Gorilly Goods. Over the course of his 20-year career, Mickey has been a high-performing consumer package goods marketer and has managed legacy brands, acquired brands, and is known for developing and launching sustainable innovation across various categories. Prior to EVOLVE Brands, he led the brand marketing team for Mike’s Hard Lemonade, including the segment-leading White Claw Hard Seltzer. Before Mike’s, Mickey spent eight years with The Hershey Company developing global innovation, managing the Halloween and Valentine’s portfolios, and leading the post-acquisition national launch of Brookside.

Listen And Learn:

  • How to cultivate your tribe.
  • How to grow foundational customers.
  • How to engage your audience with snackable content.
  • Bring consumer insights to life.
  • Creating frequency.
  • Reusing content is the best way to keep costs down.

TO LEARN MORE ABOUT, EVOLVE BRANDS, CLICK HERE.

TO FIND MICKEY BURNETT ON LINKEDIN, CLICK HERE.

Jan 22, 2020

“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.”

As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering strategic innovation and has helped brands like Microsoft, LG, Toyota, Coca-Cola and Starwood Hotels build deeper engagements with their customers.

Listen And Learn:

  • How to push out content and gain traction.
  • How to bring in external collaborators to help leverage your thought leadership.
  • The importance of differentiating your brand’s unique point of view.
  • How even small businesses can leverage thought leadership to scale to new heights.
  • Why companies shouldn’t focus on the virality of content.
  • Learn ways to use thought leadership to develop trends.

TO LEARN MORE ABOUT, GARDENUITY, CLICK HERE.

TO FIND DOUG PLATTS ON LINKEDIN, CLICK HERE.

Jan 15, 2020

“Never waste an editor’s time.”

Dex McLuskey is managing partner at Context Content, a creative content marketing consultancy targeting the financial services, technology, and healthcare industries. This former editor for such noted outlets as Bloomberg News, has had a storied career in PR, media relations, and corporate communications. Prior to Context Content, he was senior director of Public Relations and Corporate Communications at Janus Henderson Investors in Denver. While in that position, Dex devised and implemented a comprehensive digital-first, multimedia content marketing strategy that was unprecedented at the company. Today, with Context Content, he develops and executes bespoke content marketing and communications strategies using online video, audio, social, broadcast and digital print media.

Listen & Learn:

  • Why it’s important to take a news-centric approach.
  • Tips for writing effective bylined articles.
  • How to build trust and credibility with editors.
  • Why traditional PR methods have become increasingly redundant.
  • Learn how to build credibility, authenticity, and gravitas with bylined articles.
  • Why it’s important to use more than one medium to tell your story.

TO LEARN MORE ABOUT, CONTEXT CONTENT, CLICK HERE.

TO FIND DEX MCLUSKEY ON LINKEDIN, CLICK HERE.

 

Oct 23, 2019

“An agency should be working WITH you, not FOR you.”

Chris Ruszkowski is a senior executive with over 20 years of marketing experience and a proven track record of results-orientated advertising and communications programs. Chris' experience is built on a foundation of 12+ years of advertising agency account management, tactical execution, and strategic planning experience at McCann Erickson, Frankel and McClain Finlon Advertising. This agency experience is paired with over 10+ years of restaurant marketing leadership at Quiznos, the pioneer of the toasted sub. He was most recently the SVP of Marketing at Quiznos. Chris currently conducts brand strategy consulting and resides outside Denver, Colorado with his family. 

Listen & Learn:

  • How clients benefit from their agencies presenting multiple creative approaches.
  • Why it’s important to involve an agency early in the process.
  • Ways to inspire the creative process.
  • How to get the “juice” out of your agency.
  • The five questions to ask when shopping for an agency to market for your brand.
  • Why it’s a good idea to have your agency “walk the halls” of your company.

 

TO FIND CHRIS RUSZKOWSKI ON LINKEDIN, CLICK HERE.

Oct 9, 2019

“Marketing has to be integrated and unified before it can be amplified.”

Corey Livingston is responsible for establishing the marketing vision and strategy at OneNeck IT Solutions. As VP of marketing, Corey is accountable for introducing impactful marketing programs and initiatives that drive brand affinity and market demand for services and solutions across the company’s broad portfolio in order to achieve OneNeck’s aggressive sales and revenue growth goals. Her areas of focus include continuous optimization of segmentation and targeting; strengthening the brand and its core value proposition; creating and telling audience-centric stories; modernizing the marketing technology stack; customer acquisition and nurturing; and defining marketing performance in terms of business impact.

Listen and Learn: 

  • Why it’s important to have clear and deliberate alignment.
  • Whether a go-to-market approach should be fully integrated or a one-off.
  • Why 14% of B2B organizations report to having no process for alignment, cross-team planning, or prioritization.
  • How to bring your team into the accountability process.
  • How to establish priorities.
  • Creating a successful relationship between sales and marketing.
 
 
Oct 2, 2019

“Be bold, be creative, and listen to your gut.”

Having worked with Olympic level athletes in the hunter/jumper world to teaching English in an urban setting to being an executive assistant at one of the world's largest bicycle manufacturers, Sophie Coffey likes to say that she is a product not of the classroom but of the real world. Her extensive experience and nimble ability to adapt shows in the work she produces. Be it crafting a compelling brand strategy, creating a strong social media presence, or pulling a killer shot of espresso, Sophie has a proven track record of results. She is an expert in content creation, brand strategy, email marketing, project management, social media management, SEO/SEM/PPC, and paid social.

Listen & Learn:

  • Her step-by-step branding positioning playbook.
  • Why it’s important to reverse engineer your strategies by keeping an eye on the competition.
  • The importance of messaging and copy to your brand at the ground level.
  • The need to establish brand guidelines.
  • How good positioning strategies fail.
  • How to “be bold, be creative, and listen to your gut.”

TO FIND SOPHIE COFFEY ON LINKEDIN, CLICK HERE.

Brand positioning is defined by your mission, vision, and values. Call LORI JONES and the team at Avocet to learn more. 303-678-7102.

Sep 25, 2019

“Customers are telling retailers what they want; the retailers aren’t receiving that feedback.”

Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world’s leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represents the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.

Listen & Learn:

  • What rapidly changing consumer expectations mean for retailers.
  • Exploring “the mind gap” between consumers and retailers.
  • Why there needs to be a retailer revolution.
  • Why creating a strong brand is not all about sales.
  • Why shiny new technologies are not the silver bullet.
  • The importance of creating a simple and streamlined retail experience.

TO LEARN MORE ABOUT, ORACLE NETSUITE CLICK HERE.

TO FIND MATT RHODUS ON LINKEDIN, CLICK HERE.

Sep 18, 2019

“Underneath all the metrics and reviews is a treasure trove of data that can be leveraged by a demand gen marketer.”

Adam Goyette, vice president of demand generation at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has spent his career developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. Adam does not believe in “fluffy marketing goals,” but, instead, is all about alignment and outcome, and about marketing strategies that create an ownership mindset all the way through the sales funnel.

Listen And Learn:

  • The value and authenticity behind negative reviews.
  • How to pick the right review site for your brand.
  • Using the data behind the reviews to drive and get higher-quality conversions.
  • How a mix of positive and negative reviews helps promote the authenticity of a brand.
  • How to use B2B review sites to enhance the buyer’s journey.
  • 70% of B2B buyers do their research online and then reach out to your company when they are ready.

TO LEARN MORE ABOUT, G2, CLICK HERE.

TO FIND ADAM GOYETTE ON LINKEDIN, CLICK HERE.

Sep 11, 2019

“If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.”

Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writespodcasts, and presents on eCommerce and email marketing industry trends, strategies, and challenges. He is a frequent speaker at eCommerce events, and has been published and quoted by top retail, marketing, and business publications, including Forbes, MultiChannel Merchant, and Internet Retailer. He created, produces, and hosts the award-winning Commerce Marketer Podcast, where he speaks with professionals across the retail industry about trends, strategies, and what lies ahead for commerce marketers and retailers.

Listen And Learn:

  • Making messages and content relevant.
  • What you need to know about GDPR regulations.
  • How email marketing approaches differ between B2B and B2C.
  • Giving people a compelling reason to join your email list and keeping them there.
  • Optimizing an impactful email marketing strategy.
  • Effective audience and behavioral segmentation in an email marketing campaign.

TO LEARN MORE ABOUT, NETSUITE CLICK HERE.

TO FIND GREG ZAKOWICZ ON LINKEDIN, CLICK HERE.

Sep 4, 2019

“It’s more about the path than the page.”

John Hines is the director of Global Digital Experience Strategy and Campaign Execution at Teradata, the leading provider of data ecosystem architecture, big data analytics, customer journey mapping, and cloud-based data technology. He is a successful, proven digital executive leading game-changing, data-driven digital transformations. His digital-first mindset and his focus on creating roadmaps that improve digital customer experience, lower cost of acquisition, increase revenues, improve customer retention, and dramatically raise user satisfaction is what sets him apart. John has ad agency, direct corporate, channel, and startup retail franchise experience, in both B2B technology and consumer fields.

Listen And Learn:

  • Creating effectiveness and measurement by filtering data by source and by channel.
  • Why it’s important to know the attributes of your customer personas.
  • How to turn your website into a marketing and sales engine.
  • Create pathing models.
  • The importance of tying data back to your core database.
  • How he uses real-time web data dashboards.

TO LEARN MORE ABOUT, TERADATA CLICK HERE.

TO FIND JOHN HINES ON LINKEDIN, CLICK HERE.

Aug 28, 2019

“If your event doesn’t have a strategy you’ll be out there floating like a jellyfish without a spine; there’s nothing there to anchor you to why you’re doing it.”

Lindsay Martin-Bilbrey is CEO of Nifty Method Marketing & Events and vice president of marketing and partnerships at Pathable, an event technology platform. Lindsay has a diverse background in the events industry and specializes in topics such as inbound and event marketing and attendee engagement, and in making marketing, events, and technology easier for associations, corporations, and nonprofits. She started her first agency nearly 20 years ago, helping local businesses create and execute direct marketing and planning training workshops for dentists and doctors. She has worked with companies such as the Ford Motor Company, Sirius XM, and the Nonprofit Technology Network. She is passionate about leading her team to always ask “why” and “yes, and what else?” when supporting small- and medium-sized businesses as they grow and scale to the next level in their sales, marketing, and events.

Listen And Learn:

  • How to measure your event’s Return on Engagement.
  • Turning attendees into participants.
  • Making connections that drive sales.
  • Defining your event’s WHY.
  • Why most events fail.
  • Taking an integrated sales approach to event marketing

TO LEARN MORE ABOUT, NIFTY METHOD MARKETING & EVENTS CLICK HERE.

TO FIND LINDSAY MARTIN-BILBREY ON LINKEDIN, CLICK HERE.

Aug 21, 2019

“It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.”

Todd Hockenberry, founder of Top Line Results, is a consultant and advisor to B2B leaders helping them drive growth, align with buyers, and develop marketing and sales strategies. For over 10 years Todd and Top Line Results have led top-line revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. He helps his clients understand the changes in buyer behavior to grow better, become more customer-centric, and align with their ideal buyer persona so that they can deliver exceptional customer experiences leading to competitive advantage. Todd is the co-author with Dan Tyre of the recently published book Inbound Organization. Todd has launched new products in domestic and international markets, extended existing ones to new sales records, and rescued dying companies by reinvigorating teams and re-launching products.

Listen And Learn:

  • Focusing on your customers’ needs.
  • How marketing teams can rally sales teams to get behind the campaigns being deployed.
  • Using sales marketing automation to pull out the behaviors and the people who need a company’s help the most.
  • Differentiating a specific product or service.
  • Creating an experience with your customers.
  • How you can strengthen your company’s future by focusing on inbound principles.

TO LEARN MORE ABOUT, TOP LINE RESULTS CLICK HERE.

TO FIND TODD HOCKENBERRY ON LINKEDIN, CLICK HERE.

Aug 14, 2019

“The micromanagement of projects is no longer required and is no longer beneficial to anyone.”

Renata Lerch is a global thought leader with international experience in Fortune 500, consulting, advertising agency, and not-for-profit associations. Renata has managed global marketing and market development teams for over 20 years, delivering successful programs in the Americas, Europe, Asia, and Australia. She has also created transformational customer engagement initiatives using methodologies such as Design Thinking and Scrum. Renata is driven by a competitive and entrepreneurial spirit to develop and execute strategic B2B and B2C business initiatives that result in ROI and revenue growth, increasing customer acquisition and retention. She is also a published author and speaker specializing in global market development.

Listen And Learn:

  • Transformational customer engagement.
  • How leaders can harness and adapt to change.
  • Why brands will have difficulty adapting if they don’t have the foundation of agile marketing.
  • Agile marketing’s three main areas of focus.
  • The 12 principles to implementing an agile marketing program.
  • The goals of agile marketing.
  • Defining KPIs to measure customer engagement.

TO FIND RENATA LERCH ON LINKEDIN, CLICK HERE.

Aug 7, 2019

“You want to fill the room and work the room.”

Rylee Meek is founder and CEO of the Social Dynamic Selling System, a value-based approach to lead generation and client acquisition that an approach that has turned dinner seminar marketing into a science. The Social Dynamic Selling System, which Rylee devised in 2010, provides a predictable, sustainable, and scalable system for entrepreneurs and business owners looking to drive more business and increase revenue through new customer acquisition. Rylee and his team have promoted over 25,000 events and connected over 2+ million consumers with their clients. Rylee has used a combination of direct mail marketing and what he calls “dinner events to grow his business to $12 million in sales.

Listen And Learn:

  • His predictable, sustainable, and scalable system.
  • How to work the room and fill the room.
  • The true cost of customer acquisition.
  • The importance of follow up and follow through.
  • How to leverage your time and energy in order to sell to more people more often.
  • The resurgence of direct mail.

TO LEARN MORE ABOUT, SOCIAL DYNAMIC SELLING SYSTEM CLICK HERE.

TO FIND RYLEE MEEK ON LINKEDIN, CLICK HERE.

Jul 31, 2019

“It’s about getting a feel for what moves the needle.”

 May Lilley is vice president of marketing and communications at Under Canvas, Inc., a company offering all-inclusive glamping adventure packages through their eight luxury glamping resorts, and whose mission is to bring the glamping experience to life anywhere in the country. May’s experiences, studies, and interests cross all areas of data-driven marketing, strategic communications, and branding, and combine to produce a truly integrated approach to brand efficacy and driving revenue. Her areas of focus include international/global communications, integrated branding, acquisition integration, financial accountability/budgeting, leading high performing teams, and agency management. 

Listen And Learn:

  • How even small brands can implement a fully integrated marketing approach.
  • Tapping into trends to help tell your brand’s story.
  • Why a test-and-scale mindset is important.
  • Recommendations for staying nimble and responsive in the market.
  • Holding partner agencies accountable for stated KPIs.
  • Amplifying your share of voice.

 

TO LEARN MORE ABOUT UNDER CANVAS, CLICK HERE.

TO FIND MAY LILLEY ON LINKEDIN, CLICK HERE.

Jul 24, 2019

“Tap into your audience as a culture.”

Andrew Ostry is the strategic marketing manager at the American Heart Association. He is an innovative professional with an impressive history of translating data into real insight, leading to action that builds brands and drives business performance. He knows what it takes to propel a brand from good to great. Throughout his career, he has designed, implemented, and monitored consumer research studies and managed projects in collaboration with advertising agencies, external market research companies, and internal cross-functional teams. He excels at directing client discovery sessions to tease out business drivers, brand equities, and user insights that shape remarkable, revenue-generating products and have a proven track record of success developing brands, penetrating markets, and increasing customer engagement.

Listen And Learn:

  • Getting customer buy-in.
  • Bridging the gap between strategy and creative.
  • How to bring creative concepts to life.
  • Why it’s important to tap into your audience as a culture.
  • Defining ownership and “cultural truisms.”

TO LEARN MORE ABOUT AMERICAN HEART ASSOCIATION, CLICK HERE.

TO FIND ANDREW OSTRY ON LINKEDIN, CLICK HERE.

Jul 17, 2019

“The more cohesive the content, the higher the spikes in our metrics.”

Kaylie Bruno is the digital marketing strategist for the Annie Selke Companies, a spirited, design-driven family of companies that create enthusiasm through its timely and timeless lifestyle products. Her background in art and design inform the content she manages on behalf of the company, and she skillfully bridges the gap between creative and tactical marketing strategies. In 2017, Kaylie won a Golden Bronto award for the Best Abandoned Cart Campaign. Kaylie was also part of the company’s ambitious marketing program that merged its four retail brands into one and that seamlessly integrating its various marketing campaigns to facilitate a single, cohesive consumer experience. The successful integration was supported by a powerful email marketing strategy that Kaylie helped drive. The strategy helped Annie Selke improve its overall B2B revenues by 35%, increase email-driven B2B revenues by 64% YOY, increase its overall B2C revenues by 48%, and increase email-driven B2C revenues by 81% YOY. Kaylie was also part of the campaign that launched the company’s first retail catalog and was instrumental in ramping up Annie Selke’s customer reviews process.

Listen And Learn:

  • How highlighting “wallet-friendly products” within a brand can be an entry point to introduce customers to other qualities of the brand.
  • Turning customers into loyalists.
  • Segmenting customer behaviors.
  • Driving acquisition and increasing revenue through digital strategies.
  • The power of a customer reactivation campaign.
  • How to bridge the gap between creative and tactical marketing strategies.

TO LEARN MORE ABOUT ANNIE SELKE, CLICK HERE.

TO FIND KAYLIE BRUNO ON LINKEDIN, CLICK HERE.

Jul 10, 2019

“You can't take the risk out of everything.”

Jon and Gila Kurtz are co-founders of Dog is Good, one of the most popular eCommerce brands today. Dog is Good is a lifestyle brand for dog lovers. In addition to selling wholesale and retail products, all of which celebrate the unique joy of living life with a dog, the company licenses the brand to numerous manufacturers in the pet, gift, and home product industries. Moveover, Dog is Good has developed a reputation for generously giving back to animal welfare organizations. The company’s success lies in its ability to deliver messaging that resonates with dog lovers. With clever and poignant sentiments, they remind us all how great it feels to be with Dog.

Listen And Learn:

  • How to take a passion and turn it into a business.
  • Creating a family-focused and intentional workplace culture.
  • Defining the brand’s market position.
  • Reaching out to innovative retail and vertical channels.
  • Nurturing brand ambassadors.
  • How Amazon has become a great entry point for the brand.
  • How they have infused the brand with the company’s culture.

TO LEARN MORE ABOUT DOG IS GOOD, CLICK HERE.

TO FIND GILA KURTZ ON LINKEDIN, CLICK HERE.

TO FIND JON KURTZ ON LINKEDIN, CLICK HERE.

Jul 3, 2019

“You can’t send out an email just because it’s Wednesday.”

Stephanie Maassen is the senior CRM manager at Balsam Brands, a B-to-C eCommerce retailer specializing in selling high-end Christmas trees and home décor products both domestically and internationally. As senior CRM manager, Stephanie manages the catalog and email channels from concept to completion across multiple brands. She oversees a team that drives initiatives to generate awareness, build loyalty, and consideration to purchase while generating profitable revenue growth and increasing repeat purchase rate. Stephanie is a creative, dynamic, and versatile marketer as well as an analytical thinker with the ability to extract insights from multiple data sources. Her project management skills have led campaigns with aggressive timelines, and she is known for her leadership skills and her ability to work collaboratively across organizations to ensure win-win outcomes and achieve common goals.

Listen And Learn:

  • The pros and cons of drip campaigns.
  • Creating an emotional appeal for customers.
  • Moving customers through the funnel to grow sales and garner repeat business.
  • Where most people go wrong in their email marketing campaigns.
  • How to build brand loyalists.
  • How to go beyond promotional messages to creating emotional engagement.

TO LEARN MORE ABOUT BALSAM BRANDS, CLICK HERE.

TO FIND STEPHANIE MAASSEN ON LINKEDIN, CLICK HERE.

Jun 26, 2019

“Keeping the Perfectly Post brand simple and ‘intentionally shallow’ is the key to the company’s success.”

As Perfectly Posh's chief operating officer, Jonée is responsible for the acquisition, presentation, operation, and improvement of the systems that create and deliver Perfectly Posh's product and brand experience to Influencers and consumers. Prior to joining Perfectly Posh, Jonée worked as the senior VP of operations for another global direct selling beauty brand. In addition, her career in electronic manufacturing, operations, and finance have allowed her to develop strong, cross-collaborative teams. Her experience includes transforming struggling operations into hyper-growth, globally scalable companies in direct sales, driving Inventory and manufacturing improvements at an electronics startup for the surveillance and security industry, as well as driving transformational process improvements as distribution center GM for 3PLs and traditional retailers.

Listen And Learn:

  • Why operations needs to work hand-in-glove with marketing.
  • Insights into effective supply chain strategic planning.
  • Supply chain best practices and the C-suite.
  • How keeping the Perfectly Post brand simple and “intentionally shallow” has been the key to the company’s success.
  • Implementing robust fulfillment functionality.
  • Putting systematic processes in place that can flex up and down based on growth.

TO LEARN MORE ABOUT PERFECTLY POSH, CLICK HERE.

TO FIND JONEE WOODARD ON LINKEDIN, CLICK HERE.

Jun 19, 2019

“We are now a web of things, not strings.”

Bradley Benner, a self-proclaimed digital marketing addict, is the co-founder and senior partner at Semantic Mastery, an online SEO and semantic web training and education site. In his role as instructor and coach at Semantic Mastery, he regularly holds private and group training sessions to educate marketers on achieving results through online marketing activities, as well as best practices for succeeding with the semantic web. Together with his partners at Semantic Mastery, Bradley also hosts Hump Day Hangouts, weekly live-streamed digital marketing Q&A sessions. The team’s YouTube channel is packed with useful SEO resources on topics ranging from content curation to drive stack. With a combined 30+ years of experience, Semantic Mastery consistently delivers proven, real-world results-oriented training and business development tools to help marketers and business owners succeed.

Listen And Learn:

  • What it means to create “semantic relationships.”
  • How to strengthen your brand’s online footprint.
  • The six steps to validating your semantic entity.
  • The nuances of the semantic web.
  • Strategies for impactful content marketing.
  • How to strengthen your brand’s entity so that it has more authority.

TO LEARN MORE ABOUT SEMANTIC MASTERY, CLICK HERE.

TO FIND HEATHER LARRABEE ON LINKEDIN, CLICK HERE.

May 15, 2019

“Brands in the coming years are going to have to increase their emotional intelligence.”

Heather Larrabee is executive vice president of marketing for GoSpotCheck, a platform that is reimagining how the mobile workforce works. Their software helps teams perfect merchandising, increase sales, reduce labor and expenses, ensure safety and quality, and improve profitability from the field. Heather is motivated by an intrinsic desire to make things better, easier, or more productive for others. She looks to free people from the mundane so that their true talents and abilities can shine forth and benefit the organization and those it serves. Heather is known for being hyper systems-intelligent and she’s created enterprise systems and tools to meet deep business needs. She is first and foremost a mission-driven leader who finds authentic joy and fulfillment in galvanizing high-performing teams to achieve innovative results for businesses who make a difference on the planet.

Listen And Learn:

  • Tips and tricks to creating a customer-centric brand.
  • How to incorporate an earned approach into your marketing mix.
  • The important difference between “an audience and a person.”
  • Delivering full-funnel solutions that help customers choose your brand.
  • How to reach the Gen Z audience.
  • Working with micro and macro influencers.
  • The importance of having empathy for your customers.

TO LEARN MORE ABOUT GOSPOTCHECK, CLICK HERE.

TO FIND HEATHER LARRABEE ON LINKEDIN, CLICK HERE.

Call LORI JONES and the team at Avocet today to learn about Influencer strategies. 303-678-7102

May 8, 2019

“The winners in today’s marketplace tend to be better at execution and faster to move.”


Allen Adamson, NYU professor and co-founder and managing partner of Metaforce, is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to healthcare and financial services to hospitality and entertainment. With his perspective and depth of experience, Allen helps his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. He is the author of Shift Ahead, a book that explains how the best organizations recognize when its time to change direction, and how they pull it off while bolstering their brands. Allen is also the author of several other books, including BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead, and has appeared on Nightline, the Today Show, CNBC’s Squawk Box and The Closing Bell, and on Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes.

Listen And Learn:

  • Why every brand needs a visionary at the top.
  • Lessons learned from the Kodak and Blackberry companies.
  • The mindset of an effective leader.
  • The danger of entrepreneurs and leaders getting stymied by “analysis paralysis.”
  • Why all leaders need to reimagine and reinvent in order to stay relevant.
  • How to “stay the best in a fast-changing environment.”

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TO FIND ALLEN ADAMSON ON LINKEDIN, CLICK HERE.

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