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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 3
Mar 10, 2020

“The act of creating an effective brand position is filling an empty hole in the mind of the buyer.”

Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman’s career has taken him from the halls of Canada’s Parliament to various client-side and agency-side marketing leadership roles. Along the way, he has advised Fortune 100 clients, governments, and non-profit organizations. At Kula Partners, Carman serves as lead marketing and sales counsel to the firm’s diverse range of North American manufacturing clients. His unique insights and distaste for the ordinary have earned him a Gold Award for Media Innovation from Marketing Magazine and Kula Partners—Canada’s first Platinum HubSpot agency—has been recognized as a top lead generator among HubSpot partners.

Listen & Learn:

  • The difference between table stakes and true differentiation and positioning.
  • Why many executives fall into the QSP trap.
  • The power of using archetypes in branding.
  • Messaging to the decision-maker.
  • The correlation between archetypes and branding and higher profitability.
  • It’s not about what you sell, it’s about how you sell it.

TO LEARN MORE ABOUT  KULA PARTNERS, CLICK HERE.

TO FIND CARMAN PIRIE ON LINKEDIN, CLICK HERE.

Mar 5, 2020

“Brand partnerships are the difference between surviving and thriving on the shelf.”

Karina Kromsova is the CEO of AKT Consulting. She's an experienced brand and sales developer with 20 years in the food industry. She spent the first part of her career in retail, where she led product development and marketing for the $10B+ grocery company, Giant Eagle. She then followed her dreams to NYC where she worked for Chobani during its peak time of growth, developing sales in all emerging accounts. Later, she spent time helping new food startups, such as Aspire Food Group, and now for Reneva & Poshi.

Listen And Learn:

  • How to take a customer-centric approach when building brand partnerships.
  • The importance of aligning on goals and measurement.
  • The goal of brand partnerships should be to build harmony, synergy, and brand extension.
  • The importance of cross-promotion.
  • Ways to tap into retailers’ seasonal calendars.

TO FIND KARINA KROMSOVA ON LINKEDIN, CLICK HERE.

 

Mar 3, 2020

“Brands are no longer what we tell people we are. Our brands are what people tell each other they are.”

Filip Keuppens is a former U.S. Army soldier, professional mogul skier, and rugby player, coach, and referee, and the vice president of global sales and marketing for the Pickle Juice Company. Founded in 2001, The Pickle Juice Company brings consumers the only purpose-built, isotonic sports beverage on the market that helps combat the age-old problem of muscle cramps and dehydration. Filip has been with the company since June 2015 and is responsible for identifying expansion opportunities internationally and domestically. He has spent his career in sales, first for H.J. Heinz Co., followed by Warner Home Video and 20th Century Fox, where he was selling DVDs. The Pickle Juice Co. job is the perfect way to combine his interest in the food and beverage industry with his sports background. And, he especially likes that he is with a company that is on the forefront of pioneering a new category in sports nutrition.

Listen And Learn:

  • The power of letting your product speak for itself.
  • His process of “product discovery.”
  • How he has created a powerful brand ambassador program.
  • Why user-generated content is so much more powerful than brand-generated content.
  • How he uses micro-specialization to inspire big business gains.

TO LEARN MORE ABOUT  PICKLE JUICE COMPANY, CLICK HERE.

TO FIND JFILIP KEUPPENS ON LINKEDIN, CLICK HERE.

Feb 27, 2020

“We have to Sherpa the conversation.”

Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth. He is a founder of Value Prime Solutions, a leading provider of the ValueSelling Framework and the host of “The B2B Revenue Executive Experience” podcast. Throughout his career, he has consulted with and enabled major brands, including Adobe, Verizon Wireless, eBay, Microsoft, Chrysler, Fidelity, Thomson Reuters, and the Minnesota Vikings, to name a few.

Listen & Learn:

  • Crafting Differentiator Vision Matches for clients.
  • Defining a value probe.
  • Connecting with everyone who touches the revenue funnel.
  • Why the problem matters – and not the problem itself – is what’s important.
  • The value buying process.
  • The difference between a super-performing and an under-performing sales company.

TO LEARN MORE ABOUT, VALUESELLING ASSOCIATES, CLICK HERE.

TO FIND CHAD SANDERSON ON LINKEDIN, CLICK HERE.

People-first marketing is our focus. Call Lori Jones today to learn more. 303-678-7102  

Feb 25, 2020

“Everything is in sound bites, everything is in video, and everything is visual.”

Dale Haines is a marketing professional who has worked in a variety of industries including finance, aerospace, and software. His passion is helping companies increase brand awareness and grow their market share. What Dale has learned over his more than 20 years of experience, is that those two goals are dependent on building relationships. As he sums it up: people do business with people and with companies they like. Dale is a pioneer in digital media, an authority in video content marketing, and the marketing project manager at ASU Watts College of Public Service & Community Solutions

Listen & Learn:

  • Clearing up the myths and misconceptions about video content.
  • Incorporating infographics and calls-to-action into your videos.
  • How people engage with videos on different platforms.
  • Tips – and a short checklist – for creating effective video content.
  • Clearing up the myths and misconceptions surrounding video content.
  • Why video needs to be a part of the marketing mix.

TO FIND DALE HAINES ON LINKEDIN, CLICK HERE.

Helping you incorporate video content into the marketing mix. Call LORI JONES today at 303-678-7102 to learn more.

Feb 20, 2020

“Listening, humility, and vulnerability are essential ingredients for marketing.”

Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make sales and marketing more measurable and effective. A particular area of focus is the role that culture and values play in separating organizations with highly effective sales and marketing teams from those that are merely average. Adrian is keenly interested in using business as a force for good and works to grow the number of certified B Corps as a B Local Leader in the state of Illinois.

Listen & Learn:

  • Breaking down the journey to uncovering your brand’s purpose.
  • The mistake many marketers make in focusing on the brand promise and forgetting about a brand’s purpose.
  • The five steps to finding your brand’s purpose.
  • Why the marketing team should be deeply involved with HR and employee onboarding.
  • Why listening, humility, and vulnerability are essential ingredients for marketing.
  • How sharing your story breathes humanity into your brand and connects with customers.

TO LEARN MORE ABOUT, C|CHANGE, CLICK HERE.

TO FIND ADRIAN GERSHOM ON LINKEDIN, CLICK HERE.

Feb 18, 2020

“Build a cult following around one singular passion point so that you can attract ardent fans and push others away.”

Prentice Howe is the principal at Door No. 3, an advisory firm to challenger brands. Based in Austin, Texas, the award-winning advertising agency works with growth clients including Mighty Swell, ShippingEasy, Cirrus Logic, Texas.gov, Drunken Sailor Whiskey, Northstar Financial, American Bank, and Centennial BANK. The services Door No. 3 provides include strategy, brand positioning, integrated campaign development, and media planning/buying. Prentice is also the host of The Empowerment Challenger podcast, where he talks with founders, marketers, and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

Listen & Learn:

  • Embracing challenger brands.
  • The five personality steps of an empowered challenger brand.
  • Challenger strategies that help brands grow.
  • Attracting the most ardent fans.
  • How “compulsive servitude” builds audiences and advocacy.
  • Don’t be afraid to steal market share from the behemoths.

TO LEARN MORE ABOUT, DOOR NO.3, CLICK HERE.

TO FIND PRENTICE HOWE ON LINKEDIN, CLICK HERE. 

Feb 13, 2020

“Don’t dress copy up with nonsense; nonsense is a turn-off.” Author Nick Usborne.

Nick Usborne has been working as a copywriter and trainer for 40 years. His 2001 book, Net Words, paved the way for a new generation of online writers and copywriters. Nick coaches his clients to rise above what he calls the “manipulative approach” and instead to engage in what he calls, “Conversational Copywriting,” a more transparent and ethical approach to selling. Nick is about a no-hype, high-engagement, trust-building way to sell online. He has spoken at numerous conferences and conducted in-house seminars and training sessions for many companies, including Yahoo!, Intuit, Walt Disney Attractions, John Deere, National Cancer Institute, and the Information Technology Media Advisory Council. Bestselling author Seth Godin called Nick, “an astute, insightful and original mind.”

Listen & Learn:

  • The 7 steps to developing a conversational voice in your writing.
  • How to engage your customers on an emotional level with your copywriting.
  • Why people are turned off by gobbledygook, sales pitches, and false friendliness.
  • The value of “people first” writing.
  • Writing should be about the reader, not about the company.
  • Why it’s important to listen for emotional drivers.

Powerful marketing copy that’s people first. Call Lori Jones today to learn more. 303-678-7102  

Feb 11, 2020

“When you expand outside of your domestic market, you introduce a wide host of challenges that your teams are going to have to work through.”

Ryan Medine, vice president of marketing at Velocity Global, is a results-driven, global marketing executive with over 13 years of experience in B2B and B2C marketing. He is a creative brand visionary that excels at bringing brands to life by tapping into human emotions through messaging, content, and storytelling. He is an analytical leader with a proven track record of developing integrated marketing strategies that deliver exponential business growth and maximize ROI. Since joining Velocity, Ryan has delivered revenue growth of over 300 percent – surpassing $50MM – and helped the company reach #4 on the Inc. 500 list of fastest-growing private companies in the United States. Additionally, he transformed the marketing function from a two-person inbound-only team with stagnating results into a 13-person, cross-channel, inbound and outbound marketing engine.

Listen & Learn:

  • Ways to test a market without investing heavily in resources.
  • When you do – and when you don’t – need boots on the ground in a new foreign market.
  • How brand personas differ domestically vs globally.
  • Defining your brand’s One Singular Truth.
  • The importance of research and a strong strategy when launching a global expansion.
  • The cultural challenges and complexities marketing teams face when introducing a brand to the global market.

TO LEARN MORE ABOUT, VELOCITY GLOBAL, CLICK HERE.

TO FIND RYAN MEDINE ON LINKEDIN, CLICK HERE.

 

Feb 6, 2020

“Getting to know your customers isn’t easy; it should always be evolving.”  

Mario Nawfal is founder of the IBC Group, a network of experts in over 40 countries that has risen in less than a year to become the established industry authority in the rapidly growing blockchain and Crypto space. This dynamic entrepreneur embarked upon his path with only $300 in the bank, selling blenders door to door. That experience led to his founding of Froothie Australia, a globally recognized brand of blenders and juicers. Through unconventional marketing techniques, efficient logistical systems, and a team of global contractors, Mario has propelled Froothie from $1 million in year one to over $10 million in year two, all bootstrapped.

Listen And Learn:

  • Testing, scaling, and the importance of proof of concept.
  • How he defines and reaches his targeted audiences.
  • Ways to present your brand’s competitive marketplace advantages.
  • When to conduct market and competitive research.
  • How to ignite customer count.
  • Ways to think outside the box to get attention.
  • The importance of being humble enough to learn from your competitors.

TO LEARN MORE ABOUT, IBC GROUP, CLICK HERE.

TO FIND MARIO NAWFAL ON LINKEDIN, CLICK HERE.

Feb 5, 2020

“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.”

Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing conferences. Her top-rated Integrate & Ignite podcast is listened to by CEOs, CMOs, and innovators all over the world. Founded in 1980 and consistently honored as one of Colorado’s leading marketing agencies, Avocet Communications has earned a national reputation for helping its clients increase customer count through integrated marketing communications solutions.

Listen And Learn:

  • How a horrible orange shag carpet ultimately launched Avocet Communications.
  • Why good marketers need to be able to discern and take advantage of market perceptions.
  • Is your brand creating the right perception?
  • Why it’s crucial to understand the perception of your brand in the marketplace.

TO LEARN MORE ABOUT, AVOCET COMMUNICATIONS, CLICK HERE.

TO FIND LORI JONES ON LINKEDIN, CLICK HERE.

Feb 4, 2020

“Every single marketing team should have a revenue goal.”

Rose McCarty, vice president of education and awareness for the alliantgroup, is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such as Stewart Title, Edge Group, and Compass Group, Rose leverages her experiences to grow the marketing industry. She recently spoke at the New York Stock Exchange on how customer experience is reshaping marketing and was later named to the inaugural Houston Power 50 award list by Texas Diversity magazine.

Listen & Learn:

  • How to align your sales and marketing teams.
  • Why marketing teams should have clear revenue goals.
  • The 80/20 Rule for inbound and outbound lead generation.
  • How to connect the dots between sales transactions and marketing efforts.
  • Simplify data.
  • How the marketing team can repurpose content to peak interest in sales.

TO LEARN MORE ABOUT, ALLIANTGROUP, CLICK HERE.

TO FIND ROSE MCCARTY ON LINKEDIN, CLICK HERE.

Jan 30, 2020

“Reusing content is the best way to keep costs down.”

Mickey Burnett is partner and vice president of marketing and sales of EVOLVE Brands, a start-up plant-based, organic snacking company with brands Supernola and Gorilly Goods. Over the course of his 20-year career, Mickey has been a high-performing consumer package goods marketer and has managed legacy brands, acquired brands, and is known for developing and launching sustainable innovation across various categories. Prior to EVOLVE Brands, he led the brand marketing team for Mike’s Hard Lemonade, including the segment-leading White Claw Hard Seltzer. Before Mike’s, Mickey spent eight years with The Hershey Company developing global innovation, managing the Halloween and Valentine’s portfolios, and leading the post-acquisition national launch of Brookside.

Listen And Learn:

  • How to cultivate your tribe.
  • How to grow foundational customers.
  • How to engage your audience with snackable content.
  • Bring consumer insights to life.
  • Creating frequency.
  • Reusing content is the best way to keep costs down.

TO LEARN MORE ABOUT, EVOLVE BRANDS, CLICK HERE.

TO FIND MICKEY BURNETT ON LINKEDIN, CLICK HERE.

Jan 22, 2020

“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.”

As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering strategic innovation and has helped brands like Microsoft, LG, Toyota, Coca-Cola and Starwood Hotels build deeper engagements with their customers.

Listen And Learn:

  • How to push out content and gain traction.
  • How to bring in external collaborators to help leverage your thought leadership.
  • The importance of differentiating your brand’s unique point of view.
  • How even small businesses can leverage thought leadership to scale to new heights.
  • Why companies shouldn’t focus on the virality of content.
  • Learn ways to use thought leadership to develop trends.

TO LEARN MORE ABOUT, GARDENUITY, CLICK HERE.

TO FIND DOUG PLATTS ON LINKEDIN, CLICK HERE.

Jan 15, 2020

“Never waste an editor’s time.”

Dex McLuskey is managing partner at Context Content, a creative content marketing consultancy targeting the financial services, technology, and healthcare industries. This former editor for such noted outlets as Bloomberg News, has had a storied career in PR, media relations, and corporate communications. Prior to Context Content, he was senior director of Public Relations and Corporate Communications at Janus Henderson Investors in Denver. While in that position, Dex devised and implemented a comprehensive digital-first, multimedia content marketing strategy that was unprecedented at the company. Today, with Context Content, he develops and executes bespoke content marketing and communications strategies using online video, audio, social, broadcast and digital print media.

Listen & Learn:

  • Why it’s important to take a news-centric approach.
  • Tips for writing effective bylined articles.
  • How to build trust and credibility with editors.
  • Why traditional PR methods have become increasingly redundant.
  • Learn how to build credibility, authenticity, and gravitas with bylined articles.
  • Why it’s important to use more than one medium to tell your story.

TO LEARN MORE ABOUT, CONTEXT CONTENT, CLICK HERE.

TO FIND DEX MCLUSKEY ON LINKEDIN, CLICK HERE.

 

Oct 23, 2019

“An agency should be working WITH you, not FOR you.”

Chris Ruszkowski is a senior executive with over 20 years of marketing experience and a proven track record of results-orientated advertising and communications programs. Chris' experience is built on a foundation of 12+ years of advertising agency account management, tactical execution, and strategic planning experience at McCann Erickson, Frankel and McClain Finlon Advertising. This agency experience is paired with over 10+ years of restaurant marketing leadership at Quiznos, the pioneer of the toasted sub. He was most recently the SVP of Marketing at Quiznos. Chris currently conducts brand strategy consulting and resides outside Denver, Colorado with his family. 

Listen & Learn:

  • How clients benefit from their agencies presenting multiple creative approaches.
  • Why it’s important to involve an agency early in the process.
  • Ways to inspire the creative process.
  • How to get the “juice” out of your agency.
  • The five questions to ask when shopping for an agency to market for your brand.
  • Why it’s a good idea to have your agency “walk the halls” of your company.

 

TO FIND CHRIS RUSZKOWSKI ON LINKEDIN, CLICK HERE.

Oct 9, 2019

“Marketing has to be integrated and unified before it can be amplified.”

Corey Livingston is responsible for establishing the marketing vision and strategy at OneNeck IT Solutions. As VP of marketing, Corey is accountable for introducing impactful marketing programs and initiatives that drive brand affinity and market demand for services and solutions across the company’s broad portfolio in order to achieve OneNeck’s aggressive sales and revenue growth goals. Her areas of focus include continuous optimization of segmentation and targeting; strengthening the brand and its core value proposition; creating and telling audience-centric stories; modernizing the marketing technology stack; customer acquisition and nurturing; and defining marketing performance in terms of business impact.

Listen and Learn: 

  • Why it’s important to have clear and deliberate alignment.
  • Whether a go-to-market approach should be fully integrated or a one-off.
  • Why 14% of B2B organizations report to having no process for alignment, cross-team planning, or prioritization.
  • How to bring your team into the accountability process.
  • How to establish priorities.
  • Creating a successful relationship between sales and marketing.
 
 
Oct 2, 2019

“Be bold, be creative, and listen to your gut.”

Having worked with Olympic level athletes in the hunter/jumper world to teaching English in an urban setting to being an executive assistant at one of the world's largest bicycle manufacturers, Sophie Coffey likes to say that she is a product not of the classroom but of the real world. Her extensive experience and nimble ability to adapt shows in the work she produces. Be it crafting a compelling brand strategy, creating a strong social media presence, or pulling a killer shot of espresso, Sophie has a proven track record of results. She is an expert in content creation, brand strategy, email marketing, project management, social media management, SEO/SEM/PPC, and paid social.

Listen & Learn:

  • Her step-by-step branding positioning playbook.
  • Why it’s important to reverse engineer your strategies by keeping an eye on the competition.
  • The importance of messaging and copy to your brand at the ground level.
  • The need to establish brand guidelines.
  • How good positioning strategies fail.
  • How to “be bold, be creative, and listen to your gut.”

TO FIND SOPHIE COFFEY ON LINKEDIN, CLICK HERE.

Brand positioning is defined by your mission, vision, and values. Call LORI JONES and the team at Avocet to learn more. 303-678-7102.

Sep 25, 2019

“Customers are telling retailers what they want; the retailers aren’t receiving that feedback.”

Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world’s leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represents the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.

Listen & Learn:

  • What rapidly changing consumer expectations mean for retailers.
  • Exploring “the mind gap” between consumers and retailers.
  • Why there needs to be a retailer revolution.
  • Why creating a strong brand is not all about sales.
  • Why shiny new technologies are not the silver bullet.
  • The importance of creating a simple and streamlined retail experience.

TO LEARN MORE ABOUT, ORACLE NETSUITE CLICK HERE.

TO FIND MATT RHODUS ON LINKEDIN, CLICK HERE.

Sep 18, 2019

“Underneath all the metrics and reviews is a treasure trove of data that can be leveraged by a demand gen marketer.”

Adam Goyette, vice president of demand generation at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has spent his career developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. Adam does not believe in “fluffy marketing goals,” but, instead, is all about alignment and outcome, and about marketing strategies that create an ownership mindset all the way through the sales funnel.

Listen And Learn:

  • The value and authenticity behind negative reviews.
  • How to pick the right review site for your brand.
  • Using the data behind the reviews to drive and get higher-quality conversions.
  • How a mix of positive and negative reviews helps promote the authenticity of a brand.
  • How to use B2B review sites to enhance the buyer’s journey.
  • 70% of B2B buyers do their research online and then reach out to your company when they are ready.

TO LEARN MORE ABOUT, G2, CLICK HERE.

TO FIND ADAM GOYETTE ON LINKEDIN, CLICK HERE.

Sep 11, 2019

“If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.”

Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writespodcasts, and presents on eCommerce and email marketing industry trends, strategies, and challenges. He is a frequent speaker at eCommerce events, and has been published and quoted by top retail, marketing, and business publications, including Forbes, MultiChannel Merchant, and Internet Retailer. He created, produces, and hosts the award-winning Commerce Marketer Podcast, where he speaks with professionals across the retail industry about trends, strategies, and what lies ahead for commerce marketers and retailers.

Listen And Learn:

  • Making messages and content relevant.
  • What you need to know about GDPR regulations.
  • How email marketing approaches differ between B2B and B2C.
  • Giving people a compelling reason to join your email list and keeping them there.
  • Optimizing an impactful email marketing strategy.
  • Effective audience and behavioral segmentation in an email marketing campaign.

TO LEARN MORE ABOUT, NETSUITE CLICK HERE.

TO FIND GREG ZAKOWICZ ON LINKEDIN, CLICK HERE.

Sep 4, 2019

“It’s more about the path than the page.”

John Hines is the director of Global Digital Experience Strategy and Campaign Execution at Teradata, the leading provider of data ecosystem architecture, big data analytics, customer journey mapping, and cloud-based data technology. He is a successful, proven digital executive leading game-changing, data-driven digital transformations. His digital-first mindset and his focus on creating roadmaps that improve digital customer experience, lower cost of acquisition, increase revenues, improve customer retention, and dramatically raise user satisfaction is what sets him apart. John has ad agency, direct corporate, channel, and startup retail franchise experience, in both B2B technology and consumer fields.

Listen And Learn:

  • Creating effectiveness and measurement by filtering data by source and by channel.
  • Why it’s important to know the attributes of your customer personas.
  • How to turn your website into a marketing and sales engine.
  • Create pathing models.
  • The importance of tying data back to your core database.
  • How he uses real-time web data dashboards.

TO LEARN MORE ABOUT, TERADATA CLICK HERE.

TO FIND JOHN HINES ON LINKEDIN, CLICK HERE.

Aug 28, 2019

“If your event doesn’t have a strategy you’ll be out there floating like a jellyfish without a spine; there’s nothing there to anchor you to why you’re doing it.”

Lindsay Martin-Bilbrey is CEO of Nifty Method Marketing & Events and vice president of marketing and partnerships at Pathable, an event technology platform. Lindsay has a diverse background in the events industry and specializes in topics such as inbound and event marketing and attendee engagement, and in making marketing, events, and technology easier for associations, corporations, and nonprofits. She started her first agency nearly 20 years ago, helping local businesses create and execute direct marketing and planning training workshops for dentists and doctors. She has worked with companies such as the Ford Motor Company, Sirius XM, and the Nonprofit Technology Network. She is passionate about leading her team to always ask “why” and “yes, and what else?” when supporting small- and medium-sized businesses as they grow and scale to the next level in their sales, marketing, and events.

Listen And Learn:

  • How to measure your event’s Return on Engagement.
  • Turning attendees into participants.
  • Making connections that drive sales.
  • Defining your event’s WHY.
  • Why most events fail.
  • Taking an integrated sales approach to event marketing

TO LEARN MORE ABOUT, NIFTY METHOD MARKETING & EVENTS CLICK HERE.

TO FIND LINDSAY MARTIN-BILBREY ON LINKEDIN, CLICK HERE.

Aug 21, 2019

“It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.”

Todd Hockenberry, founder of Top Line Results, is a consultant and advisor to B2B leaders helping them drive growth, align with buyers, and develop marketing and sales strategies. For over 10 years Todd and Top Line Results have led top-line revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. He helps his clients understand the changes in buyer behavior to grow better, become more customer-centric, and align with their ideal buyer persona so that they can deliver exceptional customer experiences leading to competitive advantage. Todd is the co-author with Dan Tyre of the recently published book Inbound Organization. Todd has launched new products in domestic and international markets, extended existing ones to new sales records, and rescued dying companies by reinvigorating teams and re-launching products.

Listen And Learn:

  • Focusing on your customers’ needs.
  • How marketing teams can rally sales teams to get behind the campaigns being deployed.
  • Using sales marketing automation to pull out the behaviors and the people who need a company’s help the most.
  • Differentiating a specific product or service.
  • Creating an experience with your customers.
  • How you can strengthen your company’s future by focusing on inbound principles.

TO LEARN MORE ABOUT, TOP LINE RESULTS CLICK HERE.

TO FIND TODD HOCKENBERRY ON LINKEDIN, CLICK HERE.

Aug 14, 2019

“The micromanagement of projects is no longer required and is no longer beneficial to anyone.”

Renata Lerch is a global thought leader with international experience in Fortune 500, consulting, advertising agency, and not-for-profit associations. Renata has managed global marketing and market development teams for over 20 years, delivering successful programs in the Americas, Europe, Asia, and Australia. She has also created transformational customer engagement initiatives using methodologies such as Design Thinking and Scrum. Renata is driven by a competitive and entrepreneurial spirit to develop and execute strategic B2B and B2C business initiatives that result in ROI and revenue growth, increasing customer acquisition and retention. She is also a published author and speaker specializing in global market development.

Listen And Learn:

  • Transformational customer engagement.
  • How leaders can harness and adapt to change.
  • Why brands will have difficulty adapting if they don’t have the foundation of agile marketing.
  • Agile marketing’s three main areas of focus.
  • The 12 principles to implementing an agile marketing program.
  • The goals of agile marketing.
  • Defining KPIs to measure customer engagement.

TO FIND RENATA LERCH ON LINKEDIN, CLICK HERE.

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