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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 4
Aug 7, 2019

“You want to fill the room and work the room.”

Rylee Meek is founder and CEO of the Social Dynamic Selling System, a value-based approach to lead generation and client acquisition that an approach that has turned dinner seminar marketing into a science. The Social Dynamic Selling System, which Rylee devised in 2010, provides a predictable, sustainable, and scalable system for entrepreneurs and business owners looking to drive more business and increase revenue through new customer acquisition. Rylee and his team have promoted over 25,000 events and connected over 2+ million consumers with their clients. Rylee has used a combination of direct mail marketing and what he calls “dinner events to grow his business to $12 million in sales.

Listen And Learn:

  • His predictable, sustainable, and scalable system.
  • How to work the room and fill the room.
  • The true cost of customer acquisition.
  • The importance of follow up and follow through.
  • How to leverage your time and energy in order to sell to more people more often.
  • The resurgence of direct mail.

TO LEARN MORE ABOUT, SOCIAL DYNAMIC SELLING SYSTEM CLICK HERE.

TO FIND RYLEE MEEK ON LINKEDIN, CLICK HERE.

Jul 31, 2019

“It’s about getting a feel for what moves the needle.”

 May Lilley is vice president of marketing and communications at Under Canvas, Inc., a company offering all-inclusive glamping adventure packages through their eight luxury glamping resorts, and whose mission is to bring the glamping experience to life anywhere in the country. May’s experiences, studies, and interests cross all areas of data-driven marketing, strategic communications, and branding, and combine to produce a truly integrated approach to brand efficacy and driving revenue. Her areas of focus include international/global communications, integrated branding, acquisition integration, financial accountability/budgeting, leading high performing teams, and agency management. 

Listen And Learn:

  • How even small brands can implement a fully integrated marketing approach.
  • Tapping into trends to help tell your brand’s story.
  • Why a test-and-scale mindset is important.
  • Recommendations for staying nimble and responsive in the market.
  • Holding partner agencies accountable for stated KPIs.
  • Amplifying your share of voice.

 

TO LEARN MORE ABOUT UNDER CANVAS, CLICK HERE.

TO FIND MAY LILLEY ON LINKEDIN, CLICK HERE.

Jul 24, 2019

“Tap into your audience as a culture.”

Andrew Ostry is the strategic marketing manager at the American Heart Association. He is an innovative professional with an impressive history of translating data into real insight, leading to action that builds brands and drives business performance. He knows what it takes to propel a brand from good to great. Throughout his career, he has designed, implemented, and monitored consumer research studies and managed projects in collaboration with advertising agencies, external market research companies, and internal cross-functional teams. He excels at directing client discovery sessions to tease out business drivers, brand equities, and user insights that shape remarkable, revenue-generating products and have a proven track record of success developing brands, penetrating markets, and increasing customer engagement.

Listen And Learn:

  • Getting customer buy-in.
  • Bridging the gap between strategy and creative.
  • How to bring creative concepts to life.
  • Why it’s important to tap into your audience as a culture.
  • Defining ownership and “cultural truisms.”

TO LEARN MORE ABOUT AMERICAN HEART ASSOCIATION, CLICK HERE.

TO FIND ANDREW OSTRY ON LINKEDIN, CLICK HERE.

Jul 17, 2019

“The more cohesive the content, the higher the spikes in our metrics.”

Kaylie Bruno is the digital marketing strategist for the Annie Selke Companies, a spirited, design-driven family of companies that create enthusiasm through its timely and timeless lifestyle products. Her background in art and design inform the content she manages on behalf of the company, and she skillfully bridges the gap between creative and tactical marketing strategies. In 2017, Kaylie won a Golden Bronto award for the Best Abandoned Cart Campaign. Kaylie was also part of the company’s ambitious marketing program that merged its four retail brands into one and that seamlessly integrating its various marketing campaigns to facilitate a single, cohesive consumer experience. The successful integration was supported by a powerful email marketing strategy that Kaylie helped drive. The strategy helped Annie Selke improve its overall B2B revenues by 35%, increase email-driven B2B revenues by 64% YOY, increase its overall B2C revenues by 48%, and increase email-driven B2C revenues by 81% YOY. Kaylie was also part of the campaign that launched the company’s first retail catalog and was instrumental in ramping up Annie Selke’s customer reviews process.

Listen And Learn:

  • How highlighting “wallet-friendly products” within a brand can be an entry point to introduce customers to other qualities of the brand.
  • Turning customers into loyalists.
  • Segmenting customer behaviors.
  • Driving acquisition and increasing revenue through digital strategies.
  • The power of a customer reactivation campaign.
  • How to bridge the gap between creative and tactical marketing strategies.

TO LEARN MORE ABOUT ANNIE SELKE, CLICK HERE.

TO FIND KAYLIE BRUNO ON LINKEDIN, CLICK HERE.

Jul 10, 2019

“You can't take the risk out of everything.”

Jon and Gila Kurtz are co-founders of Dog is Good, one of the most popular eCommerce brands today. Dog is Good is a lifestyle brand for dog lovers. In addition to selling wholesale and retail products, all of which celebrate the unique joy of living life with a dog, the company licenses the brand to numerous manufacturers in the pet, gift, and home product industries. Moveover, Dog is Good has developed a reputation for generously giving back to animal welfare organizations. The company’s success lies in its ability to deliver messaging that resonates with dog lovers. With clever and poignant sentiments, they remind us all how great it feels to be with Dog.

Listen And Learn:

  • How to take a passion and turn it into a business.
  • Creating a family-focused and intentional workplace culture.
  • Defining the brand’s market position.
  • Reaching out to innovative retail and vertical channels.
  • Nurturing brand ambassadors.
  • How Amazon has become a great entry point for the brand.
  • How they have infused the brand with the company’s culture.

TO LEARN MORE ABOUT DOG IS GOOD, CLICK HERE.

TO FIND GILA KURTZ ON LINKEDIN, CLICK HERE.

TO FIND JON KURTZ ON LINKEDIN, CLICK HERE.

Jul 3, 2019

“You can’t send out an email just because it’s Wednesday.”

Stephanie Maassen is the senior CRM manager at Balsam Brands, a B-to-C eCommerce retailer specializing in selling high-end Christmas trees and home décor products both domestically and internationally. As senior CRM manager, Stephanie manages the catalog and email channels from concept to completion across multiple brands. She oversees a team that drives initiatives to generate awareness, build loyalty, and consideration to purchase while generating profitable revenue growth and increasing repeat purchase rate. Stephanie is a creative, dynamic, and versatile marketer as well as an analytical thinker with the ability to extract insights from multiple data sources. Her project management skills have led campaigns with aggressive timelines, and she is known for her leadership skills and her ability to work collaboratively across organizations to ensure win-win outcomes and achieve common goals.

Listen And Learn:

  • The pros and cons of drip campaigns.
  • Creating an emotional appeal for customers.
  • Moving customers through the funnel to grow sales and garner repeat business.
  • Where most people go wrong in their email marketing campaigns.
  • How to build brand loyalists.
  • How to go beyond promotional messages to creating emotional engagement.

TO LEARN MORE ABOUT BALSAM BRANDS, CLICK HERE.

TO FIND STEPHANIE MAASSEN ON LINKEDIN, CLICK HERE.

Jun 26, 2019

“Keeping the Perfectly Post brand simple and ‘intentionally shallow’ is the key to the company’s success.”

As Perfectly Posh's chief operating officer, Jonée is responsible for the acquisition, presentation, operation, and improvement of the systems that create and deliver Perfectly Posh's product and brand experience to Influencers and consumers. Prior to joining Perfectly Posh, Jonée worked as the senior VP of operations for another global direct selling beauty brand. In addition, her career in electronic manufacturing, operations, and finance have allowed her to develop strong, cross-collaborative teams. Her experience includes transforming struggling operations into hyper-growth, globally scalable companies in direct sales, driving Inventory and manufacturing improvements at an electronics startup for the surveillance and security industry, as well as driving transformational process improvements as distribution center GM for 3PLs and traditional retailers.

Listen And Learn:

  • Why operations needs to work hand-in-glove with marketing.
  • Insights into effective supply chain strategic planning.
  • Supply chain best practices and the C-suite.
  • How keeping the Perfectly Post brand simple and “intentionally shallow” has been the key to the company’s success.
  • Implementing robust fulfillment functionality.
  • Putting systematic processes in place that can flex up and down based on growth.

TO LEARN MORE ABOUT PERFECTLY POSH, CLICK HERE.

TO FIND JONEE WOODARD ON LINKEDIN, CLICK HERE.

Jun 19, 2019

“We are now a web of things, not strings.”

Bradley Benner, a self-proclaimed digital marketing addict, is the co-founder and senior partner at Semantic Mastery, an online SEO and semantic web training and education site. In his role as instructor and coach at Semantic Mastery, he regularly holds private and group training sessions to educate marketers on achieving results through online marketing activities, as well as best practices for succeeding with the semantic web. Together with his partners at Semantic Mastery, Bradley also hosts Hump Day Hangouts, weekly live-streamed digital marketing Q&A sessions. The team’s YouTube channel is packed with useful SEO resources on topics ranging from content curation to drive stack. With a combined 30+ years of experience, Semantic Mastery consistently delivers proven, real-world results-oriented training and business development tools to help marketers and business owners succeed.

Listen And Learn:

  • What it means to create “semantic relationships.”
  • How to strengthen your brand’s online footprint.
  • The six steps to validating your semantic entity.
  • The nuances of the semantic web.
  • Strategies for impactful content marketing.
  • How to strengthen your brand’s entity so that it has more authority.

TO LEARN MORE ABOUT SEMANTIC MASTERY, CLICK HERE.

TO FIND HEATHER LARRABEE ON LINKEDIN, CLICK HERE.

May 15, 2019

“Brands in the coming years are going to have to increase their emotional intelligence.”

Heather Larrabee is executive vice president of marketing for GoSpotCheck, a platform that is reimagining how the mobile workforce works. Their software helps teams perfect merchandising, increase sales, reduce labor and expenses, ensure safety and quality, and improve profitability from the field. Heather is motivated by an intrinsic desire to make things better, easier, or more productive for others. She looks to free people from the mundane so that their true talents and abilities can shine forth and benefit the organization and those it serves. Heather is known for being hyper systems-intelligent and she’s created enterprise systems and tools to meet deep business needs. She is first and foremost a mission-driven leader who finds authentic joy and fulfillment in galvanizing high-performing teams to achieve innovative results for businesses who make a difference on the planet.

Listen And Learn:

  • Tips and tricks to creating a customer-centric brand.
  • How to incorporate an earned approach into your marketing mix.
  • The important difference between “an audience and a person.”
  • Delivering full-funnel solutions that help customers choose your brand.
  • How to reach the Gen Z audience.
  • Working with micro and macro influencers.
  • The importance of having empathy for your customers.

TO LEARN MORE ABOUT GOSPOTCHECK, CLICK HERE.

TO FIND HEATHER LARRABEE ON LINKEDIN, CLICK HERE.

Call LORI JONES and the team at Avocet today to learn about Influencer strategies. 303-678-7102

May 8, 2019

“The winners in today’s marketplace tend to be better at execution and faster to move.”


Allen Adamson, NYU professor and co-founder and managing partner of Metaforce, is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to healthcare and financial services to hospitality and entertainment. With his perspective and depth of experience, Allen helps his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. He is the author of Shift Ahead, a book that explains how the best organizations recognize when its time to change direction, and how they pull it off while bolstering their brands. Allen is also the author of several other books, including BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead, and has appeared on Nightline, the Today Show, CNBC’s Squawk Box and The Closing Bell, and on Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes.

Listen And Learn:

  • Why every brand needs a visionary at the top.
  • Lessons learned from the Kodak and Blackberry companies.
  • The mindset of an effective leader.
  • The danger of entrepreneurs and leaders getting stymied by “analysis paralysis.”
  • Why all leaders need to reimagine and reinvent in order to stay relevant.
  • How to “stay the best in a fast-changing environment.”

TO LEARN MORE ABOUT NYU, CLICK HERE.

TO LEARN MORE ABOUT METAFORCE, CLICK HERE.

TO FIND ALLEN ADAMSON ON LINKEDIN, CLICK HERE.

May 1, 2019

“Be your customer’s voice and their advocate.”

A Colorado native and proud Walmart associate, Emily Barrett is a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery business for over four years. She has taken the program from a two-city pilot to a national offering. She is now spearheading Walmart’s Grocery Delivery program, which will be in over 1,600 stores and 200 markets by year-end. She has a passion for marketing and understanding her customer, which allows her to use her analytical and creative side to deliver successful campaigns.

Listen And Learn:

  • How to balance the need to drive trial while focusing on repeat customers.
  • Delighting the customer at all points in the sales funnel.
  • Using data to refine marketing initiatives.
  • How content impacts an integrated marketing approach.
  • Taking advantage of your customers’ “idle time.”

TO LEARN MORE ABOUT WALMART eCOMMERCE, CLICK HERE.

TO FIND EMILY BARRETT ON LINKEDIN, CLICK HERE.

Apr 24, 2019

“It’s a short conversation if it’s all about product and price. It’s a long conversation if it’s about solutions.”

Joni Huffman is senior vice president of sales and marketing at Healthy Food Ingredients, LLC. She brings more than 20 years of experience in development of ingredient sales in previously held positions including director of specialty sales for Ardent Mills and director of business development at ConAgra Mills. She has spent her career working in complex matrixed organizations to develop a strategic vision for new and existing commercial ingredients. Her focus is helping leading food manufacturers to develop new products and apply Healthy Food Ingredients’ unique portfolio and technology to develop long term supply relationships. Her emphasis is on leading teams to think more strategically about opportunity development and execution. Along with this comes great facility with agreement negotiation as well as cross-functional team leadership.

Listen And Learn:

• Tips for productive communication with customers.
• Planning for disruption.
• How she embraces innovation while maintaining brand quality in an ever-changing marketplace.
• How to bridge the gap between sales and marketing.
• The importance of taking on a consultative mindset versus a sales mindset.
• The value of “the feedback loop between sales and marketing.”

TO LEARN MORE ABOUT HEALTHY FOOD INGREDIENTS, CLICK HERE.

TO FIND JONI HUFFMAN ON LINKEDIN, CLICK HERE.

Apr 17, 2019

“Take your marketing and sales hat off and put your customer hat ON.”

Christopher Smith is the director of CloudLink & Wide Area Networks Product Marketing & Business Development for the Zayo Group. He is a technology leader with a passion for leading cross-functional teams to solve complex business problems. Christopher specializes in a customer-focused approach to building strategic alliances, channel partnerships and enterprise services design, delivery through customer experience (NPS/CSAT). He has a unique background having navigated and excelled in larger more established organizations like EMC and launching a startup with VCE. During the latter, he co-founded the company and helped drive a $250 million business to become the fastest company in the history of high tech to reach a $1billion run rate while growing 42% year over year and achieving 50%+ market share.

Listen And Learn:

  • How the sales channel changes for each persona.
  • Aligning your messaging’s voice to your corporate brand and with what customers expect.
  • The importance of developing audience personas, especially when launching a go-to-market product launch.
  • Accelerating the customer journey.
  • Why it’s important to not talk about what you do, but to talk about why you do it.
  • Why brands shouldn’t get too technical too quickly.

 

TO LEARN MORE ABOUT ZAYO GROUP, CLICK HERE.

TO FIND CHRIS SMITH  ON LINKEDIN, CLICK HERE.

Apr 10, 2019

“Owning the entire customer experience is more important than the product itself.” 

As CEO of Brightpearl, Derek O’Carroll is responsible for the overall company strategy and for delivering on Brightpearl’s mission to automate retail. Brightpearl is a scalable cloud platform designed especially for high-growth multi-channel retailers wishing to automate and integrate their e-Commerce and accounting operations. He has spent his career developing a highly successful track record of creating value to IT companies in EMEA Specialties including building exceptional teams and creating winning environments, simple messaging, zero ambiguity, and a train for excellence. In 1994 he founded Adnet, Ireland’s first online advertising agency building database driven websites and offering SEO services. In 1999 he founded Vordel, which became a leading provider of XML security solutions and was sold to Axway in 2012.

Listen And Learn:

  • Why 35% of shoppers say that they are less loyal to brands than they were a year ago.
  • The perfect direct-to-consumer retail experience defined.
  • Defining customer friction and how to avoid it.
  • The secret to successful direct-to-consumer retail strategies.
  • What gets buyers to return to a brand and spend more on their second visit?
  • The importance of establishing empathy.
  • Why the human element matters in direct-to-consumer retail marketing.

TO LEARN MORE ABOUT BRIGHTPEARL, CLICK HERE.

TO FIND DEREK O’CARROLL ON LINKEDIN, CLICK HERE.

Apr 3, 2019

“Rather than go against our competition, we have positioned the brand in a different way.” 

Stephanie Scapa is CEO and founder of WEYV, a platform that allows users to listen to music, read magazines, and soon, listen to podcasts – all in a single app experience. While competition is fierce with established brands like Spotify, Apple Music, and Amazon, Stephanie is on a mission to unite friends and family through shared access to all entertainment and quality content that binds them together. Not only is she leading efforts surrounding the development of the app, but she is also at the forefront of establishing deals with major record labels and publishing companies to offer their content to consumers via WEYV.

Listen And Learn:

  • Shares her strategies for competing with the Goliaths in the industry.
  • Why she chooses not to go head-to-head with the competition.
  • How she focuses on messaging WEYV’s unique offerings.
  • The importance of testing and scaling, and then adjusting strategy accordingly.
  • The importance of broad and honest communication, both internally and externally.

 

TO LEARN MORE ABOUT WEYV, CLICK HERE.

TO FIND STEPHANIE SCAPA ON LINKEDIN, CLICK HERE.

Mar 27, 2019

You should know your customer so deeply that you could play them in a movie and win an Oscar.” 

Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including the largest privately owned bank in the United States, the healthcare industry including the oldest TPA in the country, and the nonprofit industry as a consultant for a branch of The Gate’s Foundation. Kasim has been a technology spokesperson for Intel and has worked on a contract basis for the United States Army. He has been published in numerous publications, including CRM magazine, Search Engine Journal, and Social Media Today. Kasim has lectured on the topics of Search Engine Optimization, marketing automation, and digital marketing, and has served as a guest speaker alongside Mavenlink CEO Ray Grainger on project management for small businesses. He is the author of the Amazon bestseller, The 7 Critical Principles of Effective Digital Marketing, and his company is a Digital Marketer Certified Partner, a Google Partner, and was recently named a Top 10 Agency by Expertise.com.

Listen And Learn:

  • About the 7 critical principles of effective digital marketing.
  • Why empathy is the most powerful facet of marketing.
  • How to create buyer personas that hit at the heart of customer behavior.
  • The importance of giving value first…and last.
  • Always learn, apply, and innovate.
  • How to create “living plans.”

TO LEARN MORE ABOUT SOLUTIONS 8, CLICK HERE.

TO FIND KASIM ASLAM ON LINKEDIN, CLICK HERE.

Mar 20, 2019

“It’s not about your education, your knowledge, or your wisdom. It’s about how you portray yourself and how your story is told.”

Elizabeth Barry is known as the Great Positive Change-Maker. Her private business consulting and corporate workshops have wowed hundreds of leaders across the U.S. for over 15 years. She is the author of The Kind Communicator, and she is a master TEDx curator with over 17 events on her resume. Her portfolio boasts hundreds of brand launches and relaunches, both for companies and for leaders who wish to transform their personal brands. Throughout her career, she's run a six-figure marketing agency working with famous artists and entrepreneurs, and badass entrepreneurs. Elizabeth was named Leading BrandPreneur by Leading Women Entrepreneurs in 2017, Top 40 under 40 in Digital Marketing in 2016, and the first Women in Business of the Year in 2012 in Hoboken. She empowers people through her LinkedIn articles, and she is sought after for her masterful advice on leadership and building a tribe with authenticity.

 

Listen And Learn:

  • Her nine-step approach to creating an authentic and charismatic personal brand.
  • What it takes to be a charismatic communicator.
  • The importance of sharing your truth with the world and authentically telling your story.
  • The power of “vulnerable coaching.”
  • How to build a leadership legacy.
  • Looking at obstacles through a different lens.

 

TO LEARN MORE ABOUT THE ELIZABETH BARRY CONSULTING AGENCY, CLICK HERE.

TO FIND ELIZABETH BARRY ON LINKEDIN, CLICK HERE.

Mar 11, 2019

“To grow on Instagram you have to actively go out and get your audience.”

Vivien Conway and Tasha Meys, the dynamic duo that is Viv and Tash, are Instagram experts and co-founders of Instagram specialist company, Ace The Gram. They are millennials on a mission: to help everyone reap the infinite benefits of nailing Instagram. Viv and Tash have over 200K net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the U.S., and New Zealand. They have discovered firsthand how building a dedicated Instagram following can significantly accelerate the success of your personal brand or business. Tash uses her skills in content creation to create thumb-stopping creative Instagram pictures for brands’ Instagram platforms. Viv successfully built her own sportswear brand on Instagram. Through her own experience, Viv learned the best techniques for influencer marketing and has grown multiple accounts from zero to 30K in less than a year. 

Listen And Learn:

• How to ensure that each of your social media strategies is targeted to each of your audience profiles.
• The most important element of Instagram messaging.
• The importance of investing in good visual content and creating engaging captions.
• How to build your Instagram following, and build it quickly.
• Creating enticing – but simple – giveaway strategies.
• The top three “must-dos” when creating powerful influencer campaigns.

TO LEARN MORE ABOUT  ACE THE GRAM, CLICK HERE.

TO FIND VIVIEN CONWAY ON LINKEDIN, CLICK HERE.

TO FIND TASHA MEYS ON LINKEDIN, CLICK HERE.

Want to know how to capitalize on the power of Instagram? Call LORI JONES and the team at Avocet today at 303-678-7102 to learn more.

Jan 16, 2019

“PR is about finding the intersection between what (the journalist) is trying to do, and what you’re trying to accomplish.”

 

Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, customer conferences, and corporate development activities like earnings and mergers and acquisitions. She helped the company went it went public in 2013, and has secured coverage in such top-tier publications as Forbes, Fortune, Fast Company, Wired, the New York Times, and the Wall Street Journal.

 

 

Listen And Learn:

  • Tips on the right ways to pitch.
  • The importance of honoring the separation of church and state when it comes to reporters.
  • Why PR is not just a pitch factory. It’s a partnership.
  • How powerful content and PR converge.
  • Why not all PR is landing a great article. Sometimes you don’t want to be in the news.
  • How PR can create “spikes and unicorns” in your sales traffic and inquiries.

 

TO LEARN MORE ABOUT TABLEAU SOFTWARE GROUP, CLICK HERE.

TO FIND KEYANA CORLISS ON LINKEDIN, CLICK HERE.

Jan 14, 2019

“People are human and make decisions based on emotional factors.” 

Ann Boyd is vice president of corporate communications for Cherwell Software. She describes herself as a purpose-driven person and believes in inspiring people – and companies – to do things differently in the world. Ann is a professional communicator and brand strategist, focusing on facilitating her own and others’ understanding – whether it's about an organization, a technology, a person, or an issue. She has been at the intersection of technology and change management throughout her career. Whether working in media and analyst relations for Microsoft’s server software and first eBooks, or at AOL, witnessing our society's collective adaptation to rapid technological transformation, Ann has always been fascinated by the ability of technology to advance us and push us forward.

Listen And Learn:

  • Her approach to storytelling.
  • How to create an “impact thread.”
  • The importance of articulating your competitive differentiation in the marketplace.
  • Her three-pronged approach to growing a brand.
  • Why brands need to connect to something bigger than themselves.
  • How your social presence can amplify your voice in the marketplace.

 

TO LEARN MORE ABOUT CHERWELL SOFTWARE, CLICK HERE.

TO FIND ANN BOYD ON LINKEDIN, CLICK HERE.

Jan 9, 2019

“Your vision should compel and repel people toward you and away from you.”

 David Quick is committed to helping “bulls” (business owners, CEOs, and business leaders) thrive through speaking sessions, executive coaching, organizational coaching, sales training/coaching, and team assessment, development, and hiring. He is a nationally regarded speaker, executive coach, Vistage chair, and a Culture Index Licensee. David is committed to helping “bulls” work fewer hours, be significantly more successful, build stronger professional and personal relationships, and get the "right people in the right seats."

Listen And Learn:

  • How to create a “vision magnet” that will attract the employees you want.
  • How to inspire a culture of “bulls.”
  • His four key steps to harnessing the “power of the herd.”
  • How to determine what kind of “bulls” you have in your organization.
  • How to know when an employee is disengaged.
  • What leaders can do to create more “bulls” in their workplace and grow their businesses.

 

TO LEARN MORE ABOUT HELPING BULLS THRIVE IN CHINA SHOPS CLICK HERE.

TO FIND DAVID QUICK ON LINKEDIN, CLICK HERE.

Jan 7, 2019

Don’t fall into the vanilla trap.”

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches and experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels. Her proven approach helps online business owners stop worrying about where their next sale will come from by creating simple, proven marketing funnels that convert. She has training programs, group programs, done-with-you programs, and VIP done-for-you packages.

Listen And Learn:

  • Setting the stage for a sale with your marketing funnel strategy.
  • Ways to find out where your competition’s traffic is coming from.
  • Why it’s crucial that your marketing funnel strategy is simple and focused.
  • The big difference between features and benefits.
  • The importance of remembering that you are always talking to humans that have problems that need to be solved.
  • Where companies often go wrong when engaging customers. 

TO FIND MICHELLE EVANS ON LINKEDIN, CLICK HERE.

Jan 2, 2019

“LinkedIn is the sniper, targeted approach, social is the shotgun approach. They can both work collectively together.”

Brendan Kane is a growth strategist, speaker, and author of One Million Followers: How I Built a Massive Social Following in 30 Days. He is a digital and business strategist for Fortune 500 corporations, global brands, and celebrities. Brendan started his career in the entertainment industry managing digital divisions for two prominent movie studios. He then went on to build applications, platforms, and campaigns for celebrity clients such as Taylor Swift, Rihanna, and Katie Couric. Brendan is passionate about helping his clients leverage digital platforms to grow their brands quickly and effectively. 

Listen And Learn:

  • His strategies for being heard in a marketplace where over 60 billion pieces of digital content are being shared daily.
  • His secrets to growing your followers.
  • How to have dynamic conversations with your customers.
  • His three-step adaptive process.
  • How one piece of content can be turned into 100 variations.

TO FIND BRENDAN KANE ON LINKEDIN, CLICK HERE.

Dec 31, 2018

“We are in a knowledge economy and we have got to continue to invest in our talent.”

Janine Davidson, Ph.D., is the president of Metropolitan State University of Denver, the state’s third-largest public university, serving more than 20,000 students in high-quality, career-oriented undergraduate and graduate academic programs. As president, she has listed her top three priorities as 1) students, 2) students, and 3) students, and has become known on campus for her relatable personality. She’s one of few university presidents who is as comfortable in board meetings as she is playing ping pong with undergraduates. Prior to joining the University, Davidson served as the 32nd undersecretary of the United States Navy, where she managed all Department of the Navy affairs including acquisition, finance, personnel, legislative affairs, research and development, and was responsible for the health and well-being of nearly 900,000 sailors, marines, civilians, and their families.

 

Listen And Learn:

• The unique challenges facing leaders in higher education.
• Her commitment to meeting a market need in higher education.
• How she put in place a student-focused infrastructure.
• Her approach to “inclusive leadership.”
• How leadership at a university is a hybrid between “being a mayor and being a CEO.”

 

TO LEARN MORE ABOUT METROPOLITAN STATE UNIVERSITY OF DENVERCLICK HERE.

TO FIND DR. JANINE DAVIDSON ON LINKEDIN, CLICK HERE.

Dec 19, 2018

“One percent of your week will determine what happens with the other 99% of your week.”

Rob Shallenberger, CEO of Becoming Your Best Global Leadership, is one of the world’s leading authorities on leadership and execution. He has trained and coached hundreds of companies around the world, including many Fortune 500 organizations. He served as an F-16 fighter pilot in the Air Force for 11 years and was an Advance Agent for Air Force One. He is co-author, along with his father, of The Transformation Challenge, and works with clients to help them discover how to make communication easier and clearer, live in greater peace and balance, manage time effectively, more persuasively lead others with an inspiring vision, and to embrace change—not fear it. 

Listen And Learn:

  • The 12 Principles of Highly Effective Leaders.
  • Insights into how companies can create cultures by design not default.
  • The pre-week planning process that is instrumental in creating productive and engaged teams.
  • His recommendations for creating a powerful company vision, including that it “should not be dictated from the top.”
  • How truly effective leaders help their teams understand and manage the process of executing a plan.

 

TO LEARN MORE ABOUT BECOMING YOUR BEST GLOBAL LEADERSHIP CLICK HERE.

TO FIND ROB SHALLENBERGER ON LINKEDIN, CLICK HERE.

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