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Get insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.
How growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.
Using experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.
“We forget that what made an ad great was not that it was cheap, it was that it was interactive.”
Listen & Learn:
- Why interactive content is more important than ever.
- How interactive content helps brands cut through the overwhelming amount of information available in the marketplace.
- How just about anything on your website can be turned into interactive content.
- How strategic interactive content helps brands gain interest and intrigue with the buyer.
- How B2C companies can create more engagement with their customers with interactive content.
- The kinds of brands that can benefit the most from powerful interactive content strategies
Are you ready to deploy bold and brave content strategies that cut through the clutter? Call Lori Jones today. 303-678-7102.
TO LEARN MORE ABOUT OUTGROW, CLICK HERE.
TO FIND SAKSHAM SHARDA ON LINKEDIN, CLICK HERE.
“TikTok is making marketers into performing artists.”
Listen & Learn:
- How TikTok changed -- and gained popularity -- during the pandemic.
- Why TikTok is an entertainment platform rather than a social platform.
- The platform’s product roadmap aimed at highly creative and engaged creators.
- How brands can find their authentic voice.
- How TikTok is a multi-sensory platform marketers need to master.
- On TikTok, content is king.
Content strategies that build your brand’s authentic voice. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT TIK TOK, CLICK HERE.
TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.
“It’s about solving, not selling.”
Listen & Learn:
- Defining conversational marketing.
- The difference between pushing out messages vs. having a conversation.
- Why it’s important to solve customers’ issues vs. sell them a product or service.
- The importance of being a good listener.
- Including chatbots and live chats into your conversational marketing strategies.
- Meet people where they are in the buying cycle.
We deploy people-first strategies that are about solving problems. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT WILD COFFEE, CLICK HERE.
TO FIND AMY ANDERSON ON LINKEDIN, CLICK HERE.
“An omnichannel approach is what we have to start looking at.”
Listen & Learn:
- The five generations of consumers you need to know about.
- Insights into shifts in buyer behavior.
- Why everything needs to start with an integrated omnichannel approach.
- Getting back to basics and targeting individual consumers.
- Why a broad approach to media buying will ultimately cost you money.
- How your audience uses the same platform but for different reasons.
We take an omnichannel approach to our media buying strategies so that our clients’ marketing is integrated and targeted. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT MOSAIC, CLICK HERE.
TO FIND MARY ANN PRUITT ON LINKEDIN, CLICK HERE.
“Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…buys off in dividends right now.”
Listen & Learn:
- Why it was so important to understand where the brand had come from before setting out to do a refresh.
- The six-phased strategic marketing process RMG and Avocet took together to refresh the brand.
- Coming to a consensus and defining the brand’s what, how, and why.
- How focusing on the WHY of what you do has the greatest impact on growth.
- How to grow long-term relationships with customers that ultimately build the long-term success of the brand
Kirsten joined RMG in July of 2020 and led the company through a brand strategy and visioning process that resulted in the creation of a new vision statement and subsequent rebrand and logo redesign for the 35-year-old engineering and architecture company. She is directing the redesign of RMG’s website to launch this winter and the development and implementation of an integrated marketing program that entails strategic initiatives to share RMG’s great story through creative messaging and business generating campaigns.
Prior to joining RMG, Kirsten directed the communications program for the Environmental and Resource Management of HDR for 12 years and was responsible for strategy, campaigns, stakeholder engagement, campaigns, event planning, facilitation, change management, publications, and newsletters.
We deploy a six-phase strategic marketing process that drives awareness and impacts growth. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT RMG, CLICK HERE.
TO FIND KIRSTEN SLADNOVNIK ON LINKEDIN, CLICK HERE.
“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.”
Listen & Learn:
- The top five things companies do that lead to misalignment between sales and marketing.
- The importance of understanding your audience from a psychological perspective.
- Why marketing can’t do it all and products don’t sell themselves.
- The two biggest mistakes marketing and sales teams make.
- The risks and threats of product sales and marketing misalignment.
- The three key questions he asks his clients to define and achieve alignment between sales and marketing teams
Aligning sales and marketing teams to achieve big and bold results. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT SMP ALIGNMENT, CLICK HERE.
TO FIND ERIK HOST-STEEN ON LINKEDIN, CLICK HERE.
“Finding new ways to be relevant is what we all have to do, especially in this climate.”
Listen & Learn:
- The eight simple steps to incorporating humor into your marketing strategies.
- Why some brands are afraid to use humor in their marketing.
- Where humor works well, and where it doesn’t.
- How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
- Connecting to your customers with humor.
- How to find a comedy writer.
Maggie Scivicque joined arc Thrift Stores as the marketing director in 2012 from Papa John’s Pizza of Colorado/Minnesota. As vice president of marketing for arc Thrift Store, she is responsible for the marketing efforts that help drive the success of the nonprofit. She and her team manage the social media, coordinate the television buys, and conceive and deploy the creative that supports the 31 arc Thrift Stores and 15 donation stations across the Front Range and Western Slope of Colorado. She is a strategic thinker, devoted to driving customer traffic to the stores and to increasing the transactions and sales that financially support the noble mission of arc Thrift Stores. Maggie is also host of Get Thrifty, a fun and informative podcast that was named in the Top 20 of thrift podcasts in the U.S. She is dedicated to the arc mission and brings infectious energy and enthusiasm to the work she does.
Bold and brave impact doesn’t have to cost an arm and a leg! Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT ARC THRIFT STORES, CLICK HERE.
TO FIND MAGGIE SCIVICQUE ON LINKEDIN, CLICK HERE.
“There isn’t a brand out there whose customers don’t like to smile.”
Listen & Learn:
- The eight simple steps to incorporating humor into your marketing strategies.
- Why some brands are afraid to use humor in their marketing.
- Where humor works well, and where it doesn’t.
- How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
- Connecting to your customers with humor.
- How to find a comedy writer.
To drive action, we create connection and relatability with the audiences our clients care about the most. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT FUNNYSALESVIDEOS.COM, CLICK HERE.
TO FIND JOSEPH WILKINS ON LINKEDIN, CLICK HERE.
“You can’t expect that the expected is going to do what you need it to do.”
Listen & Learn:
- How thinking divergently fosters growth.
- Tying bold creative strategies to growth.
- How to become your clients’ creative agent.
- Why curiosity is the most important element of all creative strategies.
- What defines the creative mindset.
- Why big ideas don’t have to have big budget.
- Tips for embracing a creative.
Bold and brave strategies for brands that are ready to push beyond the range of acceptability when it comes to creative. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT PERATON, CLICK HERE.
TO FIND BEN INGHAM ON LINKEDIN, CLICK HERE.
“Every organization has an employee value proposition; you just need to be sure it’s the right one.”
Listen & Learn:
- Why social media needs to speak to all your stakeholders.
- Storytelling as a way to get your customers and potential customers excited about your brand.
- Attracting the right customers vs. the number of customers.
- Defining your employee value proposition.
- Creating a culture and environment of belonging.
- The importance of incorporating goals for your brand’s diversity, equity, and inclusion tenets
Teresa Rehme is a communications manager for Ball Corporation. Her career has taken her from the aerospace and technologies business to the packaging and manufacturing sectors of the business. The company that you might associate with your grandmother’s canning jars has emerged as a world leader in sustainable aluminum beverage packaging (think cans and the new Ball Aluminum cup) and has a rapidly growing aerospace business, with hardware on the upcoming James Webb Space Telescope. Teresa’s work is mostly focused on the employee experience as part of the global communications team. With Ball continuing to grow at a rapid pace, Teresa has worked on an employee value proposition project to capture the internal Ball story and tell it externally in order to attract and retain new and diverse talent. She approaches employer marketing and all her work with curiosity and a desire to grow and learn.
Strategic storytelling that defines your brand ultimately impacts your marketing efforts to recruit and define your culture. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT BALL CORPORATION, CLICK HERE.
TO FIND TERESA REHME ON LINKEDIN, CLICK HERE.
“If you ask someone about their company’s mission, you just see blank stares.”
Listen & Learn:
- The building blocks for creating a Vivid Vision for your brand.
- The difference between a mission, a set of goals, company values, and a vision.
- How a Vivid Vision creates a culture and impacts retention.
- The questions you should ask to articulate your Vivid Vision.
- The importance of leadership when creating a Vivid Vision.
- How a Vivid Vision must start with alignment
Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. He has a passion for helping companies succeed by aligning operational reality to strategic intent. Graeme is known for bringing clients breakthrough thinking to solve complex business challenges.
Are you clear on your brand’s mission, its values, and its vision? We help clients define and put into action their Vivid Visions. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT VITL, CLICK HERE.
TO FIND GRAEME STRACHAN ON LINKEDIN, CLICK HERE.
“Placing yourself in the story you’re trying to tell is where marketers hit gold.”
Listen & Learn:
- The four tenets of strategic storytelling.
- The importance of people-first storytelling.
- The power of narrative.
- Why it’s never about what you make or why you make it.
- It’s not about selling a story; it’s about telling a story.
- Creating a compelling narrative for your brand from the beginning
Michael Ashford, director of marketing at The Receptionist, is a builder, a communicator, and a strategist. But his path has been anything but typical…from starting out as an engineering major to becoming a sportswriter and then on to project management and then ultimately the sales and marketing world, Michael considers his journey one that has prepared him for anything. He works best when demands for growth fall in the category of "it's never been done before." He enjoys being on the move, loves competition, and relies heavily on his intuition to make decisions that are then backed up by facts and data. He values authentic communication and making personal connections to better understand people and their needs.
We use the power of storytelling to build brands. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT THE RECEPTIONIST, CLICK HERE.
TO FIND MICHAEL ASHFORD ON LINKEDIN, CLICK HERE.
“Direct marketing does not work without brand awareness and brand awareness is driven by creative.”
Listen & Learn:
- Tips for measuring your creative’s ROI.
- The tools you need to measure the impact of your creative.
- The importance of having a “creative minimum standard.”
- Why it’s important to not rely on creative for creative’s sake.
- How great creative makes the customer feel smart
Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Services. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.
Bold and brave creative guides everything we do for our clients. Let us help you. Call LORI JONES today. 303-678-7102.
TO LEARN MORE ABOUT EXPERIAN, CLICK HERE.
TO FIND CODY GILLUND ON LINKEDIN, CLICK HERE.
“People are looking for trustworthy content to guide their decision making.”
Listen & Learn:
- Where marketers are getting wrong, and where they are getting it right when it comes to leveraging the power of SEO, AI, and content.
- How to think about content with AI in mind.
- How marketers can benefit from a more “human-sounding” approach to content and SEO marketing.
- Use data to find out what is most important to your audience.
- Technological advancements, like GPT-3.
- Building and owning your audience with powerful content and SEO strategies.
Ryo Chiba is co-founder of Topic. He was born in Japan but came to the U.S. at an early age. While in college at USC, he co-founded a marketing technology company called TINT. It was a great success, as they grew to 40 full-time employees, millions in annual recurring revenue, and 1,000+ customers in 172 countries. During those six years, Ryo alternated between CTO and head of marketing, and learned a great deal about software development, business operations, recruiting, management, leadership, and marketing. In 2018 the company was sold to Filestack. Today, Ryo is working on his next venture, Topic, with his business partner, Nik. Topic's software is designed to help writers create higher quality content faster. Topic’s AI analyzes the top results in Google, extracts key topics to cover, and provides an interactive editor to allow writers to grade their work.
Take your content marketing and competitive SEO to the next level. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT TOPIC, CLICK HERE.
TO FIND RYO CHIBA ON LINKEDIN, CLICK HERE.
“Make sure to properly test the local market before you go full scale.”
Listen & Learn:
- The elements of performance marketing.
- The difference in focus between traditional marketing and performance marketing.
- Navigating GDPR when marketing internationally.
- The international markets that are easiest to work with.
- The importance of developing a proper customer journey to keep your audience engaged.
- The products and services and price points align well with a performance marketing strategy
David Stellato is the chief growth officer of DFO Global Performance Commerce, an international, boutique digital marketing agency with offices in Vancouver, New York, Amsterdam, and Hong Kong. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offices. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. When he’s not making bulletproof marketing decisions and business connections, David enjoys cooking, geeking out over sci-fi, and doing what he can to be the ultimate dad.
Blending traditional marketing with performance marketing to help your brand grow and boost acquisitions. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT GLOBAL PERFORMANCE COMMERCE, CLICK HERE.
TO FIND DAVID STELLATO ON LINKEDIN, CLICK HERE.
“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?”
Listen & Learn:
- The four steps to the “flywheel” funnel.
- All about consensus creation.
- The one framework all marketers need to understand.
- How to boost demand-gen and topline revenue.
- Why marketers need to define the problem rather than talk about their product or service.
- Understanding the buyer journey
Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.
In a crowded marketplace, people-first strategies are what get our clients noticed. Call LORI JONES today to learn more. 303-678-7102.
TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.
“The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer their marketing.”
Listen & Learn:
- The essence of category design.
- Why some brands make the mistake of leading with parity.
- The role of marketing in demand generation.
- Understanding the buyer’s journey.
- How the buyer’s journey impacts the marketing funnel.
- Building touchpoints along the buyer’s journey.
Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.
Creating emotional epiphanies so your brand doesn’t drown in a sea of sameness. Call LORI JONES today to learn more. 303-678-7102.
TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.
“Conversational marketing allows you to have conversations with your customers along the whole journey.”
Listen & Learn:
- The advances in AI that are helping brands connect to their customers.
- The Don’ts and Dos of conversational marketing.
- How to get chat marketing wins out of the gate.
- The benefits of the flexibility of conversational and chat marketing.
- Tips for having powerful conversations.
- Why it’s important to get your audience’s phone numbers and emails so you can own the data and continue your outbound marketing.
- Keeping conversations brief and encourage user input.
Vince De Benedetto is the founder of Automated Dreams, a marketing automation firm that focuses on providing strategy and building business systems that allow for greater and scalability and easier growth for everyone from the solopreneur to enterprise-level companies. Automated Dreams’ services and expertise give companies the ability to shift their employees’ efforts toward value-added and to fulfilling work through the implementation of a smarter tech-stack that automates the mundane, repetitive, and human-error-prone tasks and systems. For Vince, it’s all about working smarter, not harder.
Connect to your customers and your audience in ways that build awareness and affinity. Call LORI JONES today to learn more. 303-678-7102.
TO LEARN MORE ABOUT AUTOMATED DREAMS, CLICK HERE.
TO FIND VINCE DE BENEDETTO ON LINKEDIN, CLICK HERE.
“New knowledge is always built on something we already know and then extending it.”
Listen & Learn:
- How thought leadership is based on new knowledge.
- The importance of not publishing a book before it’s ready.
- Building credibility through thought leadership.
- Why content is critical to help grow your brand through a thought leadership strategy.
- The pros and cons of working with a publisher vs. self-publishing.
- Trademarks, intellectual property, and distribution of a book
Ken Schuetz is the CEO and founder of Aligned Influence Consulting, the creator of the Aligned Influence model, and the author of the about-to-be-published book, Aligned Influence: Beyond Governance. Ken invested the first 25 years of his career as an executive at the University of Colorado, Boulder, where he currently is a member of the teaching faculty of the Leeds School of Business. He has served on the boards of schools, churches, and nonprofits, and served as the chairman of the Substantial Services Taskforce for the National Education Broadband Service Association and the International Development Committee for St. Vrain Valley Habitat for Humanity. Ken’s new book, which is available on his website and on Amazon, addresses the complex “ecosystems” within organizations, especially between board members and executive leadership. This ecosystem of influence is not well understood, until now. Ken and the Aligned Influence model offer a unique perspective to this central problem and a solution that addresses organizational alignment as a necessary prerequisite to effectiveness.
Thought leadership strategies to differentiate your brand and shift paradigms in the marketplace. Learn more from Lori Jones by calling today. 303-678-7102.
TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.
TO FIND KEN SCHUETZ ON LINKEDIN, CLICK HERE.