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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 4
May 1, 2019

“Be your customer’s voice and their advocate.”

A Colorado native and proud Walmart associate, Emily Barrett is a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery business for over four years. She has taken the program from a two-city pilot to a national offering. She is now spearheading Walmart’s Grocery Delivery program, which will be in over 1,600 stores and 200 markets by year-end. She has a passion for marketing and understanding her customer, which allows her to use her analytical and creative side to deliver successful campaigns.

Listen And Learn:

  • How to balance the need to drive trial while focusing on repeat customers.
  • Delighting the customer at all points in the sales funnel.
  • Using data to refine marketing initiatives.
  • How content impacts an integrated marketing approach.
  • Taking advantage of your customers’ “idle time.”

TO LEARN MORE ABOUT WALMART eCOMMERCE, CLICK HERE.

TO FIND EMILY BARRETT ON LINKEDIN, CLICK HERE.

Apr 24, 2019

“It’s a short conversation if it’s all about product and price. It’s a long conversation if it’s about solutions.”

Joni Huffman is senior vice president of sales and marketing at Healthy Food Ingredients, LLC. She brings more than 20 years of experience in development of ingredient sales in previously held positions including director of specialty sales for Ardent Mills and director of business development at ConAgra Mills. She has spent her career working in complex matrixed organizations to develop a strategic vision for new and existing commercial ingredients. Her focus is helping leading food manufacturers to develop new products and apply Healthy Food Ingredients’ unique portfolio and technology to develop long term supply relationships. Her emphasis is on leading teams to think more strategically about opportunity development and execution. Along with this comes great facility with agreement negotiation as well as cross-functional team leadership.

Listen And Learn:

• Tips for productive communication with customers.
• Planning for disruption.
• How she embraces innovation while maintaining brand quality in an ever-changing marketplace.
• How to bridge the gap between sales and marketing.
• The importance of taking on a consultative mindset versus a sales mindset.
• The value of “the feedback loop between sales and marketing.”

TO LEARN MORE ABOUT HEALTHY FOOD INGREDIENTS, CLICK HERE.

TO FIND JONI HUFFMAN ON LINKEDIN, CLICK HERE.

Apr 17, 2019

“Take your marketing and sales hat off and put your customer hat ON.”

Christopher Smith is the director of CloudLink & Wide Area Networks Product Marketing & Business Development for the Zayo Group. He is a technology leader with a passion for leading cross-functional teams to solve complex business problems. Christopher specializes in a customer-focused approach to building strategic alliances, channel partnerships and enterprise services design, delivery through customer experience (NPS/CSAT). He has a unique background having navigated and excelled in larger more established organizations like EMC and launching a startup with VCE. During the latter, he co-founded the company and helped drive a $250 million business to become the fastest company in the history of high tech to reach a $1billion run rate while growing 42% year over year and achieving 50%+ market share.

Listen And Learn:

  • How the sales channel changes for each persona.
  • Aligning your messaging’s voice to your corporate brand and with what customers expect.
  • The importance of developing audience personas, especially when launching a go-to-market product launch.
  • Accelerating the customer journey.
  • Why it’s important to not talk about what you do, but to talk about why you do it.
  • Why brands shouldn’t get too technical too quickly.

 

TO LEARN MORE ABOUT ZAYO GROUP, CLICK HERE.

TO FIND CHRIS SMITH  ON LINKEDIN, CLICK HERE.

Apr 10, 2019

“Owning the entire customer experience is more important than the product itself.” 

As CEO of Brightpearl, Derek O’Carroll is responsible for the overall company strategy and for delivering on Brightpearl’s mission to automate retail. Brightpearl is a scalable cloud platform designed especially for high-growth multi-channel retailers wishing to automate and integrate their e-Commerce and accounting operations. He has spent his career developing a highly successful track record of creating value to IT companies in EMEA Specialties including building exceptional teams and creating winning environments, simple messaging, zero ambiguity, and a train for excellence. In 1994 he founded Adnet, Ireland’s first online advertising agency building database driven websites and offering SEO services. In 1999 he founded Vordel, which became a leading provider of XML security solutions and was sold to Axway in 2012.

Listen And Learn:

  • Why 35% of shoppers say that they are less loyal to brands than they were a year ago.
  • The perfect direct-to-consumer retail experience defined.
  • Defining customer friction and how to avoid it.
  • The secret to successful direct-to-consumer retail strategies.
  • What gets buyers to return to a brand and spend more on their second visit?
  • The importance of establishing empathy.
  • Why the human element matters in direct-to-consumer retail marketing.

TO LEARN MORE ABOUT BRIGHTPEARL, CLICK HERE.

TO FIND DEREK O’CARROLL ON LINKEDIN, CLICK HERE.

Apr 3, 2019

“Rather than go against our competition, we have positioned the brand in a different way.” 

Stephanie Scapa is CEO and founder of WEYV, a platform that allows users to listen to music, read magazines, and soon, listen to podcasts – all in a single app experience. While competition is fierce with established brands like Spotify, Apple Music, and Amazon, Stephanie is on a mission to unite friends and family through shared access to all entertainment and quality content that binds them together. Not only is she leading efforts surrounding the development of the app, but she is also at the forefront of establishing deals with major record labels and publishing companies to offer their content to consumers via WEYV.

Listen And Learn:

  • Shares her strategies for competing with the Goliaths in the industry.
  • Why she chooses not to go head-to-head with the competition.
  • How she focuses on messaging WEYV’s unique offerings.
  • The importance of testing and scaling, and then adjusting strategy accordingly.
  • The importance of broad and honest communication, both internally and externally.

 

TO LEARN MORE ABOUT WEYV, CLICK HERE.

TO FIND STEPHANIE SCAPA ON LINKEDIN, CLICK HERE.

Mar 27, 2019

You should know your customer so deeply that you could play them in a movie and win an Oscar.” 

Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including the largest privately owned bank in the United States, the healthcare industry including the oldest TPA in the country, and the nonprofit industry as a consultant for a branch of The Gate’s Foundation. Kasim has been a technology spokesperson for Intel and has worked on a contract basis for the United States Army. He has been published in numerous publications, including CRM magazine, Search Engine Journal, and Social Media Today. Kasim has lectured on the topics of Search Engine Optimization, marketing automation, and digital marketing, and has served as a guest speaker alongside Mavenlink CEO Ray Grainger on project management for small businesses. He is the author of the Amazon bestseller, The 7 Critical Principles of Effective Digital Marketing, and his company is a Digital Marketer Certified Partner, a Google Partner, and was recently named a Top 10 Agency by Expertise.com.

Listen And Learn:

  • About the 7 critical principles of effective digital marketing.
  • Why empathy is the most powerful facet of marketing.
  • How to create buyer personas that hit at the heart of customer behavior.
  • The importance of giving value first…and last.
  • Always learn, apply, and innovate.
  • How to create “living plans.”

TO LEARN MORE ABOUT SOLUTIONS 8, CLICK HERE.

TO FIND KASIM ASLAM ON LINKEDIN, CLICK HERE.

Mar 20, 2019

“It’s not about your education, your knowledge, or your wisdom. It’s about how you portray yourself and how your story is told.”

Elizabeth Barry is known as the Great Positive Change-Maker. Her private business consulting and corporate workshops have wowed hundreds of leaders across the U.S. for over 15 years. She is the author of The Kind Communicator, and she is a master TEDx curator with over 17 events on her resume. Her portfolio boasts hundreds of brand launches and relaunches, both for companies and for leaders who wish to transform their personal brands. Throughout her career, she's run a six-figure marketing agency working with famous artists and entrepreneurs, and badass entrepreneurs. Elizabeth was named Leading BrandPreneur by Leading Women Entrepreneurs in 2017, Top 40 under 40 in Digital Marketing in 2016, and the first Women in Business of the Year in 2012 in Hoboken. She empowers people through her LinkedIn articles, and she is sought after for her masterful advice on leadership and building a tribe with authenticity.

 

Listen And Learn:

  • Her nine-step approach to creating an authentic and charismatic personal brand.
  • What it takes to be a charismatic communicator.
  • The importance of sharing your truth with the world and authentically telling your story.
  • The power of “vulnerable coaching.”
  • How to build a leadership legacy.
  • Looking at obstacles through a different lens.

 

TO LEARN MORE ABOUT THE ELIZABETH BARRY CONSULTING AGENCY, CLICK HERE.

TO FIND ELIZABETH BARRY ON LINKEDIN, CLICK HERE.

Mar 11, 2019

“To grow on Instagram you have to actively go out and get your audience.”

Vivien Conway and Tasha Meys, the dynamic duo that is Viv and Tash, are Instagram experts and co-founders of Instagram specialist company, Ace The Gram. They are millennials on a mission: to help everyone reap the infinite benefits of nailing Instagram. Viv and Tash have over 200K net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the U.S., and New Zealand. They have discovered firsthand how building a dedicated Instagram following can significantly accelerate the success of your personal brand or business. Tash uses her skills in content creation to create thumb-stopping creative Instagram pictures for brands’ Instagram platforms. Viv successfully built her own sportswear brand on Instagram. Through her own experience, Viv learned the best techniques for influencer marketing and has grown multiple accounts from zero to 30K in less than a year. 

Listen And Learn:

• How to ensure that each of your social media strategies is targeted to each of your audience profiles.
• The most important element of Instagram messaging.
• The importance of investing in good visual content and creating engaging captions.
• How to build your Instagram following, and build it quickly.
• Creating enticing – but simple – giveaway strategies.
• The top three “must-dos” when creating powerful influencer campaigns.

TO LEARN MORE ABOUT  ACE THE GRAM, CLICK HERE.

TO FIND VIVIEN CONWAY ON LINKEDIN, CLICK HERE.

TO FIND TASHA MEYS ON LINKEDIN, CLICK HERE.

Want to know how to capitalize on the power of Instagram? Call LORI JONES and the team at Avocet today at 303-678-7102 to learn more.

Jan 16, 2019

“PR is about finding the intersection between what (the journalist) is trying to do, and what you’re trying to accomplish.”

 

Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, customer conferences, and corporate development activities like earnings and mergers and acquisitions. She helped the company went it went public in 2013, and has secured coverage in such top-tier publications as Forbes, Fortune, Fast Company, Wired, the New York Times, and the Wall Street Journal.

 

 

Listen And Learn:

  • Tips on the right ways to pitch.
  • The importance of honoring the separation of church and state when it comes to reporters.
  • Why PR is not just a pitch factory. It’s a partnership.
  • How powerful content and PR converge.
  • Why not all PR is landing a great article. Sometimes you don’t want to be in the news.
  • How PR can create “spikes and unicorns” in your sales traffic and inquiries.

 

TO LEARN MORE ABOUT TABLEAU SOFTWARE GROUP, CLICK HERE.

TO FIND KEYANA CORLISS ON LINKEDIN, CLICK HERE.

Jan 14, 2019

“People are human and make decisions based on emotional factors.” 

Ann Boyd is vice president of corporate communications for Cherwell Software. She describes herself as a purpose-driven person and believes in inspiring people – and companies – to do things differently in the world. Ann is a professional communicator and brand strategist, focusing on facilitating her own and others’ understanding – whether it's about an organization, a technology, a person, or an issue. She has been at the intersection of technology and change management throughout her career. Whether working in media and analyst relations for Microsoft’s server software and first eBooks, or at AOL, witnessing our society's collective adaptation to rapid technological transformation, Ann has always been fascinated by the ability of technology to advance us and push us forward.

Listen And Learn:

  • Her approach to storytelling.
  • How to create an “impact thread.”
  • The importance of articulating your competitive differentiation in the marketplace.
  • Her three-pronged approach to growing a brand.
  • Why brands need to connect to something bigger than themselves.
  • How your social presence can amplify your voice in the marketplace.

 

TO LEARN MORE ABOUT CHERWELL SOFTWARE, CLICK HERE.

TO FIND ANN BOYD ON LINKEDIN, CLICK HERE.

Jan 9, 2019

“Your vision should compel and repel people toward you and away from you.”

 David Quick is committed to helping “bulls” (business owners, CEOs, and business leaders) thrive through speaking sessions, executive coaching, organizational coaching, sales training/coaching, and team assessment, development, and hiring. He is a nationally regarded speaker, executive coach, Vistage chair, and a Culture Index Licensee. David is committed to helping “bulls” work fewer hours, be significantly more successful, build stronger professional and personal relationships, and get the "right people in the right seats."

Listen And Learn:

  • How to create a “vision magnet” that will attract the employees you want.
  • How to inspire a culture of “bulls.”
  • His four key steps to harnessing the “power of the herd.”
  • How to determine what kind of “bulls” you have in your organization.
  • How to know when an employee is disengaged.
  • What leaders can do to create more “bulls” in their workplace and grow their businesses.

 

TO LEARN MORE ABOUT HELPING BULLS THRIVE IN CHINA SHOPS CLICK HERE.

TO FIND DAVID QUICK ON LINKEDIN, CLICK HERE.

Jan 7, 2019

Don’t fall into the vanilla trap.”

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches and experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels. Her proven approach helps online business owners stop worrying about where their next sale will come from by creating simple, proven marketing funnels that convert. She has training programs, group programs, done-with-you programs, and VIP done-for-you packages.

Listen And Learn:

  • Setting the stage for a sale with your marketing funnel strategy.
  • Ways to find out where your competition’s traffic is coming from.
  • Why it’s crucial that your marketing funnel strategy is simple and focused.
  • The big difference between features and benefits.
  • The importance of remembering that you are always talking to humans that have problems that need to be solved.
  • Where companies often go wrong when engaging customers. 

TO FIND MICHELLE EVANS ON LINKEDIN, CLICK HERE.

Jan 2, 2019

“LinkedIn is the sniper, targeted approach, social is the shotgun approach. They can both work collectively together.”

Brendan Kane is a growth strategist, speaker, and author of One Million Followers: How I Built a Massive Social Following in 30 Days. He is a digital and business strategist for Fortune 500 corporations, global brands, and celebrities. Brendan started his career in the entertainment industry managing digital divisions for two prominent movie studios. He then went on to build applications, platforms, and campaigns for celebrity clients such as Taylor Swift, Rihanna, and Katie Couric. Brendan is passionate about helping his clients leverage digital platforms to grow their brands quickly and effectively. 

Listen And Learn:

  • His strategies for being heard in a marketplace where over 60 billion pieces of digital content are being shared daily.
  • His secrets to growing your followers.
  • How to have dynamic conversations with your customers.
  • His three-step adaptive process.
  • How one piece of content can be turned into 100 variations.

TO FIND BRENDAN KANE ON LINKEDIN, CLICK HERE.

Dec 31, 2018

“We are in a knowledge economy and we have got to continue to invest in our talent.”

Janine Davidson, Ph.D., is the president of Metropolitan State University of Denver, the state’s third-largest public university, serving more than 20,000 students in high-quality, career-oriented undergraduate and graduate academic programs. As president, she has listed her top three priorities as 1) students, 2) students, and 3) students, and has become known on campus for her relatable personality. She’s one of few university presidents who is as comfortable in board meetings as she is playing ping pong with undergraduates. Prior to joining the University, Davidson served as the 32nd undersecretary of the United States Navy, where she managed all Department of the Navy affairs including acquisition, finance, personnel, legislative affairs, research and development, and was responsible for the health and well-being of nearly 900,000 sailors, marines, civilians, and their families.

 

Listen And Learn:

• The unique challenges facing leaders in higher education.
• Her commitment to meeting a market need in higher education.
• How she put in place a student-focused infrastructure.
• Her approach to “inclusive leadership.”
• How leadership at a university is a hybrid between “being a mayor and being a CEO.”

 

TO LEARN MORE ABOUT METROPOLITAN STATE UNIVERSITY OF DENVERCLICK HERE.

TO FIND DR. JANINE DAVIDSON ON LINKEDIN, CLICK HERE.

Dec 19, 2018

“One percent of your week will determine what happens with the other 99% of your week.”

Rob Shallenberger, CEO of Becoming Your Best Global Leadership, is one of the world’s leading authorities on leadership and execution. He has trained and coached hundreds of companies around the world, including many Fortune 500 organizations. He served as an F-16 fighter pilot in the Air Force for 11 years and was an Advance Agent for Air Force One. He is co-author, along with his father, of The Transformation Challenge, and works with clients to help them discover how to make communication easier and clearer, live in greater peace and balance, manage time effectively, more persuasively lead others with an inspiring vision, and to embrace change—not fear it. 

Listen And Learn:

  • The 12 Principles of Highly Effective Leaders.
  • Insights into how companies can create cultures by design not default.
  • The pre-week planning process that is instrumental in creating productive and engaged teams.
  • His recommendations for creating a powerful company vision, including that it “should not be dictated from the top.”
  • How truly effective leaders help their teams understand and manage the process of executing a plan.

 

TO LEARN MORE ABOUT BECOMING YOUR BEST GLOBAL LEADERSHIP CLICK HERE.

TO FIND ROB SHALLENBERGER ON LINKEDIN, CLICK HERE.

Dec 17, 2018

“People should not look up for answers. They should look inside for answers.”

 Rick Miller is an unconventional turnaround specialist, sought-after speaker, servant leader, and an expert in driving sustainable growth. For over 30 years he served as a successful senior executive in roles including president and CEO in Fortune 10, Fortune 30, nonprofit, and startup companies, including AT&T Global Services and Lucent Technologies. Throughout his career, he has been recruited from the outside to turn around poor performance in difficult times. His new book, Be Chief: It's a Choice, Not a Title, helps leaders at all levels achieve their true potential.

Listen And Learn:

  • The five words he uses to define leadership: clarity, influence, energy, confidence, and impact.
  • How bringing decision making to the lowest point in the organization increases the quality of that decision-making.
  • How to build your own power compass consistent with your values and your choices.
  • Why he always starts with “who” first.
  • The courage of vulnerability.

TO FIND RICK MILLER ON LINKEDIN, CLICK HERE.

 

Dec 13, 2018

Strategy is a fancy word for making informed choices to meet your business objectives.”

Nag-Bushan Odekar, vice president and head of marketing/individual markets for Great-West Financial, is a marketing executive with superior analytical/problem-solving skills, creativity, strategic agility, and entrepreneurial drive. He began his financial services career at Fidelity Investments in 1999. Nag also has prior experience as the co-founder and CMO at ForeverCar.com, an online retailer that enables consumers to purchase and finance automobile warranties. Prior to ForeverCar, Nag was vice president of consumer marketing at Aviva (now Athene), a leader in indexed life and annuities, where he led the company’s innovation pipeline and brand strategy.

 

Listen And Learn: 

  • How connecting to a brand means offering a solution.
  • Why statistics might be interesting, but they don’t necessarily mean that they will change buyer behavior.
  • How to know the difference between objectives, strategies, planning, and tactics.
  • How to create your brand’s narrative.
  • The importance of creating emotional connections.

 

TO LEARN MORE ABOUT GREAT-WEST FINANCIAL CLICK HERE.

TO FIND NAG ODEKAR ON LINKEDIN, CLICK HERE. 

Dec 10, 2018

“LinkedIn is by far the easiest network in the world to go viral on.” 

AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he's scaled and managed among the world's most sophisticated accounts worldwide. In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management. He is globally recognized as one of the top LinkedIn Ads experts, and he speaks with, trains, presents, and manages advertising campaigns for executives and teams around the world. To date, he and his team have managed >200 LinkedIn Ads accounts, spent a cumulative $110M+ on the platform, and have managed four of LinkedIn's top 10 accounts.

 

Listen And Learn:

  • The big difference between organic and paid LinkedIn-only marketing.
  • His Best Practices for LinkedIn advertising.
  • How to bring your AMO to your social marketing.
  • Why he recommends focusing on “matched audiences.”
  • How to become an influencer on the platform.
  • Why the currency of the Internet is a comment.

 

TO LEARN MORE ABOUT B2LINKED.COM, CLICK HERE.

TO FIND AJ WILCOX ON LINKEDIN, CLICK HERE.

 

Dec 4, 2018

“Humans are emotional buyers.”

Jeffrey Shaw is the author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. Jeffrey helps his clients understand the "lingo" of their ideal customers they want to reach and the audience they want to impact. Jeffrey believes that to understand the lingo of those you want to attract is to know their essence, their values, and what emotionally triggers them so that you stand out, and that to build a successful business is not about education or even skill set. It's about understanding the culture, mindset, values, and the way of being of those you want to serve.

 

Listen And Learn:

  • The five emotional triggers that form the basis for lingo.
  • How familiarity is the most powerful of emotions when it comes to connecting with your customers.
  • Why it’s vitally important to deeply and empathetically understand whom you want to reach and to build a business from their perspective.
  • His ultimate goal when it comes to customer connection.
  • The importance of understanding your audience’s “secret language.”
  • How personas and avatars only go so far.

 

TO FIND JEFFREY SHAW ON LINKEDIN, CLICK HERE.

Dec 3, 2018

“Strategy and branding are one.”

Manny Rodriguez is the chief marketing and experience officer for UCHealth, a nationally recognized Colorado health system comprised of leading community hospitals and the region’s top academic medical center. Manny is responsible for overseeing brand, marketing, advertising, sponsorships, public relations, and patient experience. A seasoned marketing executive with proven success, Manny is an expert in brand positioning and building, consumer marketing, community marketing, and sports and entertainment marketing. At UCHealth, he established sponsorships with the Denver Broncos, Colorado Rockies, Denver Nuggets, Colorado Avalanche, and Colorado Mammoth. He launched a new brand for UCHealth, positioning the health system as patient-centered and innovative.

 

Listen And Learn:

  • Why the corporate strategy and the brand strategy have to be the same.
  • How he has integrated virtual reality into the patient experience.
  • His tips for how to manage strategy to meet goals.
  • The importance of involving your employees in delivering your brand promise.
  • The very purposeful intention behind the brand’s tagline.
  • Why he doesn’t want to talk about “us.”

 

TO LEARN MORE ABOUT UCHEALTH, CLICK HERE.

TO FIND MANNY RODRIGUEZ ON LINKEDIN, CLICK HERE.

Nov 29, 2018

“It’s about harnessing the love.”

Gavin Zuchlinski is the founder of Acuity Scheduling, a platform with a mission to be “the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves.” He is a self-professed tech geek and believes wholeheartedly that business should be fun. Acuity Scheduling supports over 50,000 businesses of all sizes, from people working for themselves to major corporations with thousands of employees. The company’s customer support focuses on easy and pain-free scheduling with one-on-one support as they help their client’s businesses grow and thrive.

Listen And Learn:

  • How he uses audience personas to understand and engage with his core customers.
  • About his strategic approach to SEO.
  • How he taps into his customer base of over 70,000 people to help amplify the brand’s message.
  • The importance of sharing leadership’s vision with all departments so that the brand’s message is conveyed at all customer touch points.
  • His approach to hiring a remote team.

TO LEARN MORE ABOUT ACUITY SCHEDULING, CLICK HERE.

TO FIND GAVIN ZUCHLINSKI ON LINKEDIN, CLICK HERE.

Nov 27, 2018

“Consumers deserve perfect information everywhere.”

Jeff Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. He is the chief marketing officer for Yext and the author of Audience: Marketing In The Age Of Subscribers, Fans & Followers, in which he establishes "proprietary audience development," explores the flip-side of content marketing, and sets forth a modern marketing imperative. The Social Content Marketing Blog named Audience the number one social media marketing book for Academia. Jeff loves nothing more than helping companies navigate the evolving landscape of consumer needs, preferences, expectations across locations, channels, and devices.

  

Listen And Learn:

  • How brands can control the factual information available about their service.
  • Ways companies can take control over the digital knowledge about their locations, their people, and their services.
  • About the strategy behind branded and discovery search terms.
  • Ways brands can prepare themselves for the voice-driven and AI-driven future.
  • How Conversational and Text AI is revolutionizing customer service and make it far more human.
  • Why it’s important to think about content marketing in its most narrow, most factual way.

 

TO LEARN MORE ABOUT YEXT, CLICK HERE.

TO FIND JEFF ROHRS ON LINKEDIN, CLICK HERE.

Nov 27, 2018

“Consumers deserve perfect information everywhere.”

Jeff Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. He is the chief marketing officer for Yext and the author of Audience: Marketing In The Age Of Subscribers, Fans & Followers, in which he establishes "proprietary audience development," explores the flip-side of content marketing, and sets forth a modern marketing imperative. The Social Content Marketing Blog named Audience the number one social media marketing book for Academia. Jeff loves nothing more than helping companies navigate the evolving landscape of consumer needs, preferences, expectations across locations, channels, and devices.

  

Listen And Learn:

  • How brands can control the factual information available about their service.
  • Ways companies can take control over the digital knowledge about their locations, their people, and their services.
  • About the strategy behind branded and discovery search terms.
  • Ways brands can prepare themselves for the voice-driven and AI-driven future.
  • How Conversational and Text AI is revolutionizing customer service and make it far more human.
  • Why it’s important to think about content marketing in its most narrow, most factual way.

 

TO LEARN MORE ABOUT YEXT, CLICK HERE.

TO FIND JEFF ROHRS ON LINKEDIN, CLICK HERE.

Nov 26, 2018

“There are no paved roads where we’re going.” 

Prior to becoming the vice president of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers. Duane has worked in marketing and PR with Caesar’s Palace, run his own websites, communities, and consultancy, and worked for small and enterprise publishers online. Past work includes almost nine years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com, and being a board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey. 

Listen And Learn:

  • His strategies for optimizing voice search and discovery.
  • How to make your brand the best answer in search.
  • His definition of what he calls “the truest sense of selling.”
  • How to position your brand all along the various points of the customer journey.
  • How to become “the featured snippet” on Google search.
  • His bold predictions about the paradigm shifts he sees on the MarTech horizon.

TO LEARN MORE ABOUT YEXT, CLICK HERE.

TO FIND DUANE FORRESTER ON LINKEDIN, CLICK HERE.

Nov 15, 2018

“Cybercrime is real, they are coming to get you, your beliefs about it are getting in the way, but the answer is really, really simple.”

Adam Anderson is CSO of Element Security Group. His 15 years of entrepreneurial startup experience and his knowledge Enterprise Cyber Defense gives him a window into what’s wrong with communication between large and small companies. He combined this knowledge and the good works from the National Institute of Standards and Technology’s Cyber Security Framework to co-author the book Small Business Cyber Security: Your Customers Can Trust You…Right? This book was later turned into an online class by Clemson University, where he is a scholar in residence. Adam is also the author of The Monster Within and co-founded a peer advisory board for chief security officers of Fortune 500 companies. This mix of small and large businesses has positioned Adam as one of the few people in the world to understand the complete supply chain of cyber security.

 

Listen And Learn:

  • Why you never want to plot our your cybersecurity strategy in a highly emotional state.
  • Adam’s recommendations for what to look for when getting a cybersecurity insurance policy.
  • About the danger of buying into “the illusion of security.”
  • How it only takes just 15 minutes to ensure that cybersecurity is included in your strategic plan.
  • About the importance to having a business continuity plan in place that includes strategies for cybersecurity.

 

TO LEARN MORE ABOUT ELEMENT SECURITY GROUP, CLICK HERE.

TO FIND ADAM ANDERSON ON LINKEDIN, CLICK HERE.

 

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