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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 6
Oct 9, 2018

“When a customer gets a personalized treatment, they tend to buy more.”

 

As CEO of Brightpearl, Derek O’Carroll is responsible for the overall company strategy and for delivering on Brightpearl’s mission to automate retail. Brightpearl is a scalable cloud platform designed especially for high-growth multi-channel retailers wishing to automate and integrate their e-Commerce and accounting operations. He has spent his career developing a highly successful track record of creating value to IT companies in EMEA Specialties including building exceptional teams and creating winning environments, simple messaging, zero ambiguity, and a train for excellence. In 1994 he founded Adnet, Ireland’s first online advertising agency building database driven websites and offering SEO services. In 1999 he founded Vordel, which became a leading provider of XML security solutions and was sold to Axway in 2012.

 

Listen And Learn: 

  • Why 91% of retailers have an omnichannel strategy but only 8% feel they have mastered it.
  • Ways to create personalized experiences across all channels for your customers.
  • The number one characteristic of a company that is nailing omnichannel.
  • The importance of understanding and merging data to drive sales.
  • How to learn from Amazon to change your internal game.

 

TO LEARN MORE ABOUT BRIGHTPEARL, CLICK HERE.

TO FIND DEREK O'CARROLL ON LINKEDIN, CLICK HERE.

Oct 8, 2018

“Don’t be afraid to over-communicate.” 

Ryan DeWard is president and CEO of Unique Truck Equipment, a Michigan-based company that serves the Heavy Duty Trucking industry by providing safety products and tools to help drivers and mechanics work more safely and efficiently. As the company’s leader, Ryan’s responsibilities include strategic planning, sales and marketing, human resources, budgeting, accounting, contract negotiations, and vendor relations. Over the years Unique has grown into a multi-million dollar company and has become proficient in multiple channels including e-Commerce, catalog salesgovernment sales, and manufacturing/distribution. Under Ryan’s leadership, Unique has positioned itself as a market leader in diagnostics, product knowledge, vendor relations, customer service, pre-sale consultation, and personalized custom solutions.

 Listen And Learn:

  • The communications tips that connect his sales-driven vision with the creative components of the company’s marketing strategies.
  • The importance of online customer reviews.
  • How he integrates “old school” marketing strategies with online, e-Commerce solutions.
  • How he monitors the competition to better engage with his customers.
  • Creating powerful customer service interactions.

 

TO LEARN MORE ABOUT UNIQUE TRUCK EQUIPMENT CLICK HERE.

TO FIND RYAN DEWARD ON LINKEDIN, CLICK HERE.

Oct 4, 2018

“You might think you know what the customer wants and needs. But, sometimes as marketers, we have to get off our high horse and ask the consumer what they think. You might realize that you don’t know.”

 

Erin Dwyer, vice president of digital at the skincare brand, Drunk Elephant, is a dynamic marketing executive with a 15-year progressive career and unique blend of experience that bridges gaps at the intersections of digital marketing, strategy, product, and technology. She is a confident strategist with a contagious passion for harnessing online landscapes, web platforms, social sites, and emerging apps and technologies to reach and engage audiences. Her industry experience includes entertainment, CPG, sports, software, gaming, and technology.

 

Listen And Learn:

  • How to use your social community to test and confirm messaging.
  • Why she recommends starting with an owned approach, followed by earned, paid, and shared.
  • Why all marketing “starts with who you are.”
  • How to execute quality and a brand’s aesthetic.
  • The need to prioritize lower funnels vs. upper funnels when implementing a marketing strategy.

 

TO LEARN MORE DRUNK ELEPHANT CLICK HERE.

TO FIND ERIN DWYER ON LINKEDIN, CLICK HERE.

Oct 2, 2018

“Embrace the change. Be the change.”

Justin Sessink is director of digital shopping and e-Commerce at Meijer, a regional American supercenter chain with its corporate headquarters in Walker, Michigan. He is responsible for leading cross-functional teams to develop and execute Meijer’s overall digital shopping strategy, including technology, operations, fulfillment, and other key aspects of omnichannel offerings. Justin also leads the site merchandising and product teams that support digital shopping. His team crafts the customer experience for Meijer.com as it relates to curbside pickup and home delivery. Justin also served as product manager for e-Commerce technology advancements developed through the Scaled Agile Framework.

 

Listen And Learn: 

  • About building customer loyalty by focusing on the customer experience.
  • How he educates his consumers about the company’s innovative digital offerings.
  • The importance of price and value, assortments, and service and experience in the supermarket industry.
  • Why it’s important to not spend too much time trying to perfect something.
  • His strategies for encouraging customer adoption and understanding of the learning curve when it comes to digital shopping.

 

TO LEARN MORE MEIJER CLICK HERE.

TO FIND JUSTIN SESSINK ON LINKEDIN, CLICK HERE.

Oct 1, 2018

“If you’re ‘binge listening,’ but then not actually implement anything that you’ve learned then what have you gained?”

Kevin T. Payne is founder of kevintpayne.com and a growth and content marketing consultant. He helps early-stage startups implement growth marketing campaigns to increase their inbound leads, increase website traffic, and speed up their sales cycles by using marketing automation software. He is the creator of Growth Driven Marketing For SaaS Startups, a 12-week online intensive course for SaaS founders that teaches them how to double their leads, become influencers, and gain their investors’ trust. He also writes for several online publications including HubSpot, BlackEnterprise, Blavity, and Creativelive.

 Listen And Learn:

  • How the power of digital marketing comes from integrating many different strategies.
  • The importance of creating buyer personas in order to understand your audience.
  • How to become an influencer in your industry.
  • How to gain valuable insight into your customers by simply listening.
  • How not to be overwhelmed by all the amount of information and social media channels to choose from.

 

TO LEARN MORE CONTENT MARKETING CONSULTANT CLICK HERE.

TO FIND KEVIN PAYNE ON LINKEDIN, CLICK HERE.

Sep 27, 2018

“I’d rather not hire someone than hire the wrong person.”

 Marshall Rule is president of SCOTTeVEST, a company that designs innovative apparel for people who need quick and convenient access to all of their belongings at any time. Marshall’s primary responsibilities in the company are to manage the operations of every department, oversee general brand strategy as well as leverage opportunities to increase market share, and steadily drive monthly and yearly growth.

  

Listen And Learn:

  • Why it’s so important to find the right media type to push out a product that has visual appeal.
  • How to increase the lifetime value of a customer.
  • How to create an experience for customers that makes them want to come back and become loyal, “platinum-level customers.”
  • How eCommerce businesses are adding in brick and mortar locations, and vice versa.
  • Why it’s about more than building trust; it’s about trusting your gut.

 

TO LEARN MORE SCOTTEVEST CLICK HERE.

TO FIND MARSHALL RULE ON LINKEDIN, CLICK HERE.

 

Sep 25, 2018

“If you want your people to be reliable and have integrity, you must go first.”

 

Dr. Gustavo Grodnitzky is a speaker, author, consultant, and psychologist whose diverse background brings a unique and multidimensional perspective to his global clients. After obtaining his Ph.D. in clinical and school psychology, he completed post-docs in both cognitive therapy and forensic psychology. He has previously run an inpatient drug rehabilitation unit in a correctional institution and an outpatient mental health center. For the past 15 years, Gustavo has focused his attention on engagements with corporate clients, and he has worked with Global 1000 companies around the world, as well as with smaller, often family-run, businesses. As a consultant and professional speaker, he has delivered more than 1,000 presentations on a variety of topics, including corporate culture, emotional intelligence, anger management, and integrating multigenerational workforces.

 

Listen And Learn:

  • Why companies that focus on culture first make more profit, and why companies that focus on profit first make less profit.
  • The importance of CEOs leading by example.
  • How to get rid of “the weeds in your garden,” those behaviors that undermine a healthy and productive workplace culture.
  • Behavioral norms in the workplace.
  • How to build a culture that ensures longevity.

 

TO FIND GUSTAVO GRODNITZKY ON LINKEDIN, CLICK HERE.

 

Sep 24, 2018

“You have to know the difference between apples and orangutans.”

Connor Wood Bicycles, LLC was founded by Chris Connor in 2012 to build wood bicycles that beautifully combine form and function. Chris, now the worldwide expert on building wood bicycles, is a longtime Denver woodworker and cycling enthusiast. After years of experience building classical guitars and designing and building modern furniture, Chris took his love and respect for the beauty, strength, and durability of wood into the realm of bicycles. Connor Wood Bicycles uses a unique combination of sustainably harvested American White Ash, Black Walnut and Kevlar in curved composite laminations throughout its bikes.

 

Listen And Learn:

  • How he targets his audiences and creates touch points.
  • Finding your strengths, finding the arena you belong, and “knowing the difference between apples and orangutans.”
  • The importance of testing and scaling.
  • About the unexpected places, he has found his audiences.
  • How he has used earned media and third-party endorsement to grow his brand.

TO LEARN MORE ABOUT CONNOR WOOD BICYCLES CLICK HERE.

TO FIND CHRIS CONNOR ON LINKEDIN, CLICK HERE.

 

Sep 18, 2018

“The more challenges you face, the more confident you are.” 

When it comes to the evolving audiovisual industry and witnessing new technological capabilities, Diana Mueller CEO of Image Audiovisuals has a front-row seat. With more than 40 employees in Colorado and Arizona, Diana and her husband and business partner David, have taken part in decades’-worth of live events, ranging from corporate, nonprofit, and medical events to political, entertainment, and sports functions. The company has produced presentations for CEOs and leaders of Fortune 500 companies from all over the country, and helped to craft and manage the AV needs of conferences that featured such noted luminaries as Bill and Hillary Clinton, Bob and Elizabeth Dole, George W. Bush, Dick Cheney, Charlton Heston, and even Michael Jackson.

 

Listen And Learn: 

  • How a “serving others mentality” is what guides her business, her team, and her leadership style.
  • The similarities between being a CEO and being a parent.
  • How she focuses on taking care of her internal and external customers.
  • The four questions she asks every employee.
  • Her simple philosophy for getting through sleepless nights and hard times.
  • The marketing initiatives she’s deployed to keep her customers in the know.

 

TO LEARN MORE ABOUT IMAGE AUDIOVISUALS, CLICK HERE.

TO FIND DIANA MUELLER ON LINKEDIN, CLICK HERE.

Sep 18, 2018

“Instructions should not be easy to understand; they should be impossible to misunderstand.”

Liam is the founder and CEO of TimeDoctor.com, one of the world’s leading time-tracking software for remote teams. He is also the founder and CEO of Staff.com, an outsourcing company that concentrates on providing companies with long-term outsourced labor relationships. Both of these companies are focused on companies getting the best results from their employees, even if they’re working with people who live on the other side of the globe. Liam is a speaker, a writer, a metrics-based marketer, and a consultant for many online businesses concentrating on process design and scaling companies through outsourcing.

 

Listen And Learn:

  • The complexities of time tracking for remote employees.
  • Why the biggest challenge with remote employees is trust.
  • How to improve and manage efficiency and productivity with remote employees.
  • The importance and value in taking social media breaks.
  • How to “empty your brain” and “get in the butter zone.”
  • How he creates collaboration and culture with his remote team.

 

TO LEARN MORE ABOUT TIMEDOCTOR.COM CLICK HERE.

TO FIND LIAM MARTIN ON LINKEDIN, CLICK HERE.

 

Sep 17, 2018

“Think local first.”

 

After successfully elevating the Oskar Blues Brewery brand nationally for over a decade, Chad Melis has become a brand of marketing professional uniquely his own. With PR savvy and an uncanny knack for brand strategy, Chad has an ironclad grasp on how to provide clients with a roadmap to meet their individual goals. He thrives on instigating innovative thinking and amplified anthems that resonate with your tribe. As a brand strategist, he works to authentically “dial up” the story and engage audiences that matter.

 

Listen And Learn: 

  • About his untraditional approach to interviewing.
  • People-powered “do-goodery.”
  • How he bridges and builds off the brand’s many extensions.
  • About Can’d Aid and how it has raised more than $3.4 million.
  • How the Oskar Blues’ taprooms provide insight into the market, the customers, and the perception of the brand.

 

TO LEARN MORE ABOUT OSKAR BLUES BREWERY, CLICK HERE.

TO FIND CHAD MELIS ON LINKEDIN, CLICK HERE.

Sep 11, 2018

“There’s the role of tenacity, almost forcing things to happen, really pushing through walls and barriers, but at some point, you have to realize the difference between that and banging your head against a brick wall.”

 

Jojo Collins started making Jojo's Sriracha back in 2010. She was 26, which made her, as she says, “old enough to know I wasn’t taking care of my body but still young enough to try and do something about it.” She took refined sugar out of her diet for a month and started reading food labels and learning about what she put in (and on) her body. Jojo’s Sriracha is a tiny company, often just a crew of two or three, but she’s had the good fortune to create something truly noteworthy with a big reach. The company has been featured in “Sriracha,” the documentary, and on The Cooking Channel. She recently moved her production from shared kitchens in Brooklyn to a 323-square-foot commercial kitchen in Denver, where she works closely with farms in both Colorado and New Mexico to create a unique green chili sriracha that is indicative of the region. 

 

Listen And Learn:

  • The difference between quality and jargon.
  • Why authenticity and vulnerability are key to connecting with her customers and brand ambassadors.
  • Her simple philosophy of, “fail quick and pivot.”
  • The importance of developing collaborative relationships.
  • How smaller brands like her own have an opportunity to bring about some “much-need change in the food system.”

 

TO LEARN MORE ABOUT JOJO'S SRIRACHA, CLICK HERE.

TO FIND JOJO COLLINS ON LINKEDIN, CLICK HERE.

Sep 10, 2018

“It has nothing to do with (the product), it has everything to do with WHY (your customers) want it.”

Britton Purser created Vintage Overland out of necessity, out of “the need to grab that romance, passion, and sense of adventure and take it into the middle of nowhere.” Britton, alongside his two brothers, Cody and Cullen, spend day and night in the studio where they meticulously design, shape and assemble each of their custom caravans by hand. It is Vintage Overland’s desire to preserve the quality and heritage of American craftsmanship.

 

Listen And Learn:

  • How to market to your customers’ lifestyles.
  • Why he takes a “coffee shop” approach to marketing.
  • The value of PR and third-party endorsement.
  • The importance of zeroing in on who your customers are.
  • Why it’s important to thank your employees every day.

 

TO LEARN MORE ABOUT VINTAGE OVERLAND CARAVANS, CLICK HERE.

 

Sep 6, 2018

“Before you walk a mile in another person’s shoes, you must take your own shoes off first.”

 

Rob Andzik is president of AMERGINT Technologies, a company that delivers next-generation technologies to the space industry. The company’s mission is simple: be technically focused and customer-supportive. Rob and his team at AMERGINT solve hard problems through innovation and by building intellectual capital that their customers leverage. Before coming to AMERGINT, Rob worked at Lockheed Martin and RT Logic. He is co-chair of the OMG Space Domain Task Force and co-author of the Ground Equipment Monitoring Service (GEMS) specification.

 

Listen And Learn:

  • What it takes to create a “sticky” team culture.
  • How a leader must conduct “the whole orchestra.”
  • Innovative ways to build trust with customers.
  • How leadership roles shift as a company grows.
  • Why it’s important to empower and defend your culture and your team.

 

TO LEARN MORE ABOUT AMERGINT TECHNOLOGIES , CLICK HERE.

TO FIND ROB ANDZIK ON LINKEDIN, CLICK HERE.

Sep 4, 2018

“78% of people will actually touch Amazon at some point during their purchase cycle. That means that every brand needs to consider Amazon as part of their marketing plan.”

 

Jeff Cohen is chief marketing officer at SellerLabs, a cloud-based tool for e-Commerce businesses to source, sell, and provide customer service. Jeff’s goal is to empower small businesses with the tools they need to succeed, provide excellent support and service, and always push to make things better.

 

Listen And Learn: 

  • The four quadrants of achieving success on Amazon: search, page conversion, advertising, and reviews.
  • How to create “discoverability” and relevancy for your brand on Amazon.
  • The three most important elements of your product’s searchability on Amazon.
  • How to get customers to your product detail page and entice them to make a purchase.
  • How Amazon reviews help with product refinement

 

TO LEARN MORE ABOUT SELLERLABS, CLICK HERE.

TO FIND JEFF COHEN ON LINKEDIN, CLICK HERE.

Sep 3, 2018

Content should be relatable, emotive, reusable, and snack’able.”

Ed Graczyk is an experienced chief marketing officer for start-up companies as well as a 16-year Microsoft veteran where he launched more than a dozen products worldwide. He has built and led high-performance marketing teams and programs for award-winning consumer, enterprise, and business-to-business-to-consumer products and services. He has deep vertical market experience across Internet and online services, telecom and cable, TV and media, IPTV and Internet video, digital entertainment, and financial services, along with a huge passion for the travel space.

Listen And Learn:

  • The importance of creating a messaging and positioning framework that speaks to all of your constituents.
  • Developing a timing cascade of messages leading up to an announcement.
  • The sales-enablement, channel partners, and employee communications tools he deploys to communicate effectively.
  • How his team were able to pivot and manage the inevitable roadblocks, setbacks, unknowns, and announcement delays along the way.
  • How humor can cut through the clutter and create – and increase – memorability.

 

TO LEARN MORE ABOUT BROCADE, CLICK HERE.

TO FIND ED GRACZYK ON LINKEDIN, CLICK HERE.

Aug 30, 2018

“User experience is where fingers meet technology.”

 Scott Kincaid started at Usability Sciences 20+ years ago with a lofty goal to make the world a little more intuitive, one bit at a time. As to be expected in small companies, he has worn many hats including researcher, operations manager, sales engineer, salesforce.com admin, and executive. In his time of user research consulting, Scott has worked for a wide range of companies including Salesforce, Procter & Gamble, Microsoft, and Dell.

Listen And Learn:

  • The importance of knowing your target market’s tech knowledge.
  • Why your customers need to know “what’s on the other side of the wall.”
  • How to listen differently and without prejudice.
  • The importance of gathering data in the moment, as opposed to focusing on questions about what a customer might do in the future.
  • Why it’s important to target your indirect competition.

 

TO LEARN MORE ABOUT USABILITY SCIENCES, CLICK HERE.

TO FIND SCOTT KINCAID ON LINKEDIN, CLICK HERE.

Aug 28, 2018

“Most business owners have been more conscientious about writing directions and instructions for their babysitters (than they have) with writing contingency plans for their businesses.”

Nate Sachs is the founder and owner of Blueprints For Tomorrow. He has four decades of experience in succession, contingency, and key employee retention, and is also an author, credentialed national speaker, and adviser to over three thousand entrepreneurs. Nate frequently lecturers across the country to business owners on various topics, has published over 200 articles, and is a sought-after expert resource for publications about strategic business planning and exit strategies. Out of 150 speakers in their first year speaking for Vistage International, Nate received the Speaker of the Year award and to date, delivers 75-100 presentations a year. 

 

Listen And Learn:

  • Why less than 5% of all business owners can walk away from their businesses and maintain the same lifestyle they are currently enjoying.
  • How he helps business owners simplify and mitigate three of their biggest challenges.
  • Why it’s difficult for business owners to look at the end of the runway and talk about their mortality.
  • The most common challenges entrepreneurs face when it comes to succession planning, attracting and retaining talent, and planning for retirement.
  • How he helps business owners prepare for the unexpected.

 

TO LEARN MORE ABOUT BLUEPRINTS FOR TOMORROW, CLICK HERE.

TO FIND NATE SACHS ON LINKEDIN, CLICK HERE.

Aug 27, 2018

“If you focus on your overall goals, on creating sustainable sales, and on finding your ideal reader you will hit Number One in your category on Amazon.”

 

Julie Broad, founder of Book Launchers, is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. Book Launchers helps entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book.

 

Listen And Learn:

• The importance of finding your ideal reader.
• Defining your “unique hook.”
• How outlining goals at the outset makes the process of actually writing a book much easier.
• SMART Goal setting.
• How to define and live your personal brand.

 

TO LEARN MORE ABOUT BOOK LAUNCHERS, CLICK HERE.

TO FIND JULIE BROAD ON LINKEDIN, CLICK HERE.

Aug 23, 2018

“The brand is a souvenir of a lifestyle.”

 

In May of 2017, W.H. Ranch won the Artisan Challenge, cementing owner Ryan Martin in the history books as the Greatest Jean Maker in the World. Ryan is the company’s CEO, CFO, COO, Head Designer, Head Pattern Maker, Head Sewer, Director of Marketing, Creative Director, Head Buyer, Head of Sales, Head of Research and Development, and janitor. Ryan is focused on creating “Heirloom Quality” jeans. For him, this concept conveys the generations of knowledge, five to be precise, that have been passed on to him that are used on every single product from W.H. Ranch Dungarees.

 

Listen And Learn:

  • How he combines old world and new world approaches to build his brand.
  • How focusing on the romanticism of the brand has created a loyal customer following.
  • The importance of aspirational branding.
  • Utilizing brand ambassadors to create and push out content.
  • His strategy for staying true to the brand and delivering on its promise.

 

TO LEARN MORE ABOUT W.H RANCH, CLICK HERE.

 

Aug 21, 2018

“It’s never about the technology and it’s never about the shiny stuff.”

 

George Karayannis is vice president of CityNOW, Panasonic North America, where he leads a high-performing team providing sustainable community solutions to municipalities and private developers. He is passionate about providing sustainable solutions, emerging technologies, and working with ultra-high performing teams. He has led sales, marketing and BD teams at F100 firms and leading-edge wireless startups, and is an expert in supply and demand-side energy management, selling Smart Grid (DR, EE & RE) and Smart City solutions. 

 

Listen And Learn:

  • Bridging the social and equity divides with Smart Cities.
  • How keeping ahead of emerging technology to “navigating Class 5 rapids in a dense fog.
  • How to create a team where the members join to be part of the vision you are creating.
  • The importance of embracing ambiguity and uncertainty.
  • Why your early customers will always be your best salespeople.

 

TO LEARN MORE ABOUT CITYNOW, CLICK HERE.

TO FIND GEORGE KARAYANNIS ON LINKEDIN, CLICK HERE.

Aug 20, 2018

"Sometimes we have to have permission from someone else to uncover our own special kind of genius.”

The eQuilter 15,000 square foot warehouse is located in Boulder, Colorado, and has the largest online selection of high-quality quilt fabrics and related products, with over 22,000 products online and in stock. Luana Rubin, who founded the company with her husband Paul, has a 35+ year background in art, design, and retail. Her eye for color and design – and most especially for identifying trends in the industry – has earned her a coveted membership in the Color Marketing Group and turned her into a world traveler. She has worked in New York and Hong Kong, and been a guest speaker on color and design trends at shows and conferences in Thailand, Japan, Italy, Australia, New Zealand, Russia, South Africa, Mexico, France, England, and Canada. eQuilter's charity program has raised $1.5 million, and eQuilter has helped to organize and distribute over 12,000 donated quilts for disaster relief, orphans and cancer patients around the world.

  

Listen And Learn:

  • About the myth of the “overnight success.”
  • The importance of mentorship.
  • Why asking, “what’s next?” is crucial for a creative entrepreneur.
  • How she has built her subscriber list to 125,000.
  • The importance of brand standing.
  • How she creates loyal customers.

TO LEARN MORE ABOUT EQUILTER.COM, CLICK HERE.

TO FIND LUANA RUBIN ON LINKEDIN, CLICK HERE.

Aug 16, 2018

“Leaders need to build a bridge from, ‘I want to be,’ to ‘I am.’”

 

Dethra U. Giles is an international consultant, best-selling author, and highly sought after keynote speaker. She is the founder of ExecuPrep, a global brand that provides coaching, leadership development, and performance improvement in the workplace. She has worked with multiple industries with hundreds of clients and thousands of leaders worldwide. She is the author of Unstuck: Discovering Career Limiting Actions and Breaking Good Habits and many other featured articles. Her books have greatly contributed to the success of many individuals and organizations in both problem solving and goal setting, and in helping to maximize and maintain personal achievement and productivity.

 

Listen And Learn:

  • Why the habits that got you where you are today may not serve you any longer.
  • The most important skill a leader can have.
  • The need to shift to focus on leadership.
  • How leaders can be better delegators.
  • Why it’s important to NOT strive for or expect perfection.

 

TO LEARN MORE ABOUT EXECUPREP, CLICK HERE.

TO FIND DETHRA GILES ON LINKEDIN, CLICK HERE.

 

Aug 14, 2018

“Leadership isn’t generational, it’s relational.”

Robby, the founder of Sana Sano Consulting, is a high-performing transformation leader with experience driving change initiatives from startups to Fortune 100 companies. He has shepherded clients through re-orgs, technology implementations, talent evaluation, strategic planning, and multiple acquisitions. He believes in the power of real teams and is passionate about bringing people together to achieve more. He is an engaging, off-the-charts presenter and teacher, sought after in both organizations and at the university level. Robby's first book, Counter Mentor Leadership, which he co-authored with his father, teaches leaders how to be effective in the chaotic, four-generation workplace.

 

Listen And Learn:

  • The complexities of managing and leading the four generations currently in the workplace.
  • Why engaged organizations are safer, and have better employee retention and better bottom line growth.
  • The benefits of Counter Mentor Leadership.
  • Why it’s important to be a “next-level communicator,” especially in times of change.
  • The four most dangerous words a leader can say.

 

TO LEARN MORE ABOUT SANA SANO CONSULTING, CLICK HERE.

TO FIND ROBBY RIGGS ON LINKEDIN, CLICK HERE.

Aug 13, 2018

“Be prepared to iterate.”

Robert Galop is SVP, Product and Marketing, for IntelePeer, where he oversees product strategy and delivery to market of IntelePeer’s leading-edge communications products. His career has been focused on the high-tech industry, including roles in application development, project management, and product and marketing leadership. He drives delivery of successful products by focusing on customer value and end-user experience.

Listen And Learn:

  • How to maximize the brain trust of your team.
  • How to turn customers into evangelists.
  • Connecting the silos within an organization so that each division and team is working together.
  • The value of listening vs. speaking.
  • Strategies for creating thought leadership for your brand.

 

TO LEARN MORE ABOUT INTELEPEER, CLICK HERE.

TO FIND ROBERT GALOP ON LINKEDIN, CLICK HERE.

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