Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2020
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 6
Sep 17, 2018

“Think local first.”

 

After successfully elevating the Oskar Blues Brewery brand nationally for over a decade, Chad Melis has become a brand of marketing professional uniquely his own. With PR savvy and an uncanny knack for brand strategy, Chad has an ironclad grasp on how to provide clients with a roadmap to meet their individual goals. He thrives on instigating innovative thinking and amplified anthems that resonate with your tribe. As a brand strategist, he works to authentically “dial up” the story and engage audiences that matter.

 

Listen And Learn: 

  • About his untraditional approach to interviewing.
  • People-powered “do-goodery.”
  • How he bridges and builds off the brand’s many extensions.
  • About Can’d Aid and how it has raised more than $3.4 million.
  • How the Oskar Blues’ taprooms provide insight into the market, the customers, and the perception of the brand.

 

TO LEARN MORE ABOUT OSKAR BLUES BREWERY, CLICK HERE.

TO FIND CHAD MELIS ON LINKEDIN, CLICK HERE.

Sep 11, 2018

“There’s the role of tenacity, almost forcing things to happen, really pushing through walls and barriers, but at some point, you have to realize the difference between that and banging your head against a brick wall.”

 

Jojo Collins started making Jojo's Sriracha back in 2010. She was 26, which made her, as she says, “old enough to know I wasn’t taking care of my body but still young enough to try and do something about it.” She took refined sugar out of her diet for a month and started reading food labels and learning about what she put in (and on) her body. Jojo’s Sriracha is a tiny company, often just a crew of two or three, but she’s had the good fortune to create something truly noteworthy with a big reach. The company has been featured in “Sriracha,” the documentary, and on The Cooking Channel. She recently moved her production from shared kitchens in Brooklyn to a 323-square-foot commercial kitchen in Denver, where she works closely with farms in both Colorado and New Mexico to create a unique green chili sriracha that is indicative of the region. 

 

Listen And Learn:

  • The difference between quality and jargon.
  • Why authenticity and vulnerability are key to connecting with her customers and brand ambassadors.
  • Her simple philosophy of, “fail quick and pivot.”
  • The importance of developing collaborative relationships.
  • How smaller brands like her own have an opportunity to bring about some “much-need change in the food system.”

 

TO LEARN MORE ABOUT JOJO'S SRIRACHA, CLICK HERE.

TO FIND JOJO COLLINS ON LINKEDIN, CLICK HERE.

Sep 10, 2018

“It has nothing to do with (the product), it has everything to do with WHY (your customers) want it.”

Britton Purser created Vintage Overland out of necessity, out of “the need to grab that romance, passion, and sense of adventure and take it into the middle of nowhere.” Britton, alongside his two brothers, Cody and Cullen, spend day and night in the studio where they meticulously design, shape and assemble each of their custom caravans by hand. It is Vintage Overland’s desire to preserve the quality and heritage of American craftsmanship.

 

Listen And Learn:

  • How to market to your customers’ lifestyles.
  • Why he takes a “coffee shop” approach to marketing.
  • The value of PR and third-party endorsement.
  • The importance of zeroing in on who your customers are.
  • Why it’s important to thank your employees every day.

 

TO LEARN MORE ABOUT VINTAGE OVERLAND CARAVANS, CLICK HERE.

 

Sep 6, 2018

“Before you walk a mile in another person’s shoes, you must take your own shoes off first.”

 

Rob Andzik is president of AMERGINT Technologies, a company that delivers next-generation technologies to the space industry. The company’s mission is simple: be technically focused and customer-supportive. Rob and his team at AMERGINT solve hard problems through innovation and by building intellectual capital that their customers leverage. Before coming to AMERGINT, Rob worked at Lockheed Martin and RT Logic. He is co-chair of the OMG Space Domain Task Force and co-author of the Ground Equipment Monitoring Service (GEMS) specification.

 

Listen And Learn:

  • What it takes to create a “sticky” team culture.
  • How a leader must conduct “the whole orchestra.”
  • Innovative ways to build trust with customers.
  • How leadership roles shift as a company grows.
  • Why it’s important to empower and defend your culture and your team.

 

TO LEARN MORE ABOUT AMERGINT TECHNOLOGIES , CLICK HERE.

TO FIND ROB ANDZIK ON LINKEDIN, CLICK HERE.

Sep 4, 2018

“78% of people will actually touch Amazon at some point during their purchase cycle. That means that every brand needs to consider Amazon as part of their marketing plan.”

 

Jeff Cohen is chief marketing officer at SellerLabs, a cloud-based tool for e-Commerce businesses to source, sell, and provide customer service. Jeff’s goal is to empower small businesses with the tools they need to succeed, provide excellent support and service, and always push to make things better.

 

Listen And Learn: 

  • The four quadrants of achieving success on Amazon: search, page conversion, advertising, and reviews.
  • How to create “discoverability” and relevancy for your brand on Amazon.
  • The three most important elements of your product’s searchability on Amazon.
  • How to get customers to your product detail page and entice them to make a purchase.
  • How Amazon reviews help with product refinement

 

TO LEARN MORE ABOUT SELLERLABS, CLICK HERE.

TO FIND JEFF COHEN ON LINKEDIN, CLICK HERE.

Sep 3, 2018

Content should be relatable, emotive, reusable, and snack’able.”

Ed Graczyk is an experienced chief marketing officer for start-up companies as well as a 16-year Microsoft veteran where he launched more than a dozen products worldwide. He has built and led high-performance marketing teams and programs for award-winning consumer, enterprise, and business-to-business-to-consumer products and services. He has deep vertical market experience across Internet and online services, telecom and cable, TV and media, IPTV and Internet video, digital entertainment, and financial services, along with a huge passion for the travel space.

Listen And Learn:

  • The importance of creating a messaging and positioning framework that speaks to all of your constituents.
  • Developing a timing cascade of messages leading up to an announcement.
  • The sales-enablement, channel partners, and employee communications tools he deploys to communicate effectively.
  • How his team were able to pivot and manage the inevitable roadblocks, setbacks, unknowns, and announcement delays along the way.
  • How humor can cut through the clutter and create – and increase – memorability.

 

TO LEARN MORE ABOUT BROCADE, CLICK HERE.

TO FIND ED GRACZYK ON LINKEDIN, CLICK HERE.

Aug 30, 2018

“User experience is where fingers meet technology.”

 Scott Kincaid started at Usability Sciences 20+ years ago with a lofty goal to make the world a little more intuitive, one bit at a time. As to be expected in small companies, he has worn many hats including researcher, operations manager, sales engineer, salesforce.com admin, and executive. In his time of user research consulting, Scott has worked for a wide range of companies including Salesforce, Procter & Gamble, Microsoft, and Dell.

Listen And Learn:

  • The importance of knowing your target market’s tech knowledge.
  • Why your customers need to know “what’s on the other side of the wall.”
  • How to listen differently and without prejudice.
  • The importance of gathering data in the moment, as opposed to focusing on questions about what a customer might do in the future.
  • Why it’s important to target your indirect competition.

 

TO LEARN MORE ABOUT USABILITY SCIENCES, CLICK HERE.

TO FIND SCOTT KINCAID ON LINKEDIN, CLICK HERE.

Aug 28, 2018

“Most business owners have been more conscientious about writing directions and instructions for their babysitters (than they have) with writing contingency plans for their businesses.”

Nate Sachs is the founder and owner of Blueprints For Tomorrow. He has four decades of experience in succession, contingency, and key employee retention, and is also an author, credentialed national speaker, and adviser to over three thousand entrepreneurs. Nate frequently lecturers across the country to business owners on various topics, has published over 200 articles, and is a sought-after expert resource for publications about strategic business planning and exit strategies. Out of 150 speakers in their first year speaking for Vistage International, Nate received the Speaker of the Year award and to date, delivers 75-100 presentations a year. 

 

Listen And Learn:

  • Why less than 5% of all business owners can walk away from their businesses and maintain the same lifestyle they are currently enjoying.
  • How he helps business owners simplify and mitigate three of their biggest challenges.
  • Why it’s difficult for business owners to look at the end of the runway and talk about their mortality.
  • The most common challenges entrepreneurs face when it comes to succession planning, attracting and retaining talent, and planning for retirement.
  • How he helps business owners prepare for the unexpected.

 

TO LEARN MORE ABOUT BLUEPRINTS FOR TOMORROW, CLICK HERE.

TO FIND NATE SACHS ON LINKEDIN, CLICK HERE.

Aug 27, 2018

“If you focus on your overall goals, on creating sustainable sales, and on finding your ideal reader you will hit Number One in your category on Amazon.”

 

Julie Broad, founder of Book Launchers, is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. Book Launchers helps entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book.

 

Listen And Learn:

• The importance of finding your ideal reader.
• Defining your “unique hook.”
• How outlining goals at the outset makes the process of actually writing a book much easier.
• SMART Goal setting.
• How to define and live your personal brand.

 

TO LEARN MORE ABOUT BOOK LAUNCHERS, CLICK HERE.

TO FIND JULIE BROAD ON LINKEDIN, CLICK HERE.

Aug 23, 2018

“The brand is a souvenir of a lifestyle.”

 

In May of 2017, W.H. Ranch won the Artisan Challenge, cementing owner Ryan Martin in the history books as the Greatest Jean Maker in the World. Ryan is the company’s CEO, CFO, COO, Head Designer, Head Pattern Maker, Head Sewer, Director of Marketing, Creative Director, Head Buyer, Head of Sales, Head of Research and Development, and janitor. Ryan is focused on creating “Heirloom Quality” jeans. For him, this concept conveys the generations of knowledge, five to be precise, that have been passed on to him that are used on every single product from W.H. Ranch Dungarees.

 

Listen And Learn:

  • How he combines old world and new world approaches to build his brand.
  • How focusing on the romanticism of the brand has created a loyal customer following.
  • The importance of aspirational branding.
  • Utilizing brand ambassadors to create and push out content.
  • His strategy for staying true to the brand and delivering on its promise.

 

TO LEARN MORE ABOUT W.H RANCH, CLICK HERE.

 

Aug 21, 2018

“It’s never about the technology and it’s never about the shiny stuff.”

 

George Karayannis is vice president of CityNOW, Panasonic North America, where he leads a high-performing team providing sustainable community solutions to municipalities and private developers. He is passionate about providing sustainable solutions, emerging technologies, and working with ultra-high performing teams. He has led sales, marketing and BD teams at F100 firms and leading-edge wireless startups, and is an expert in supply and demand-side energy management, selling Smart Grid (DR, EE & RE) and Smart City solutions. 

 

Listen And Learn:

  • Bridging the social and equity divides with Smart Cities.
  • How keeping ahead of emerging technology to “navigating Class 5 rapids in a dense fog.
  • How to create a team where the members join to be part of the vision you are creating.
  • The importance of embracing ambiguity and uncertainty.
  • Why your early customers will always be your best salespeople.

 

TO LEARN MORE ABOUT CITYNOW, CLICK HERE.

TO FIND GEORGE KARAYANNIS ON LINKEDIN, CLICK HERE.

Aug 20, 2018

"Sometimes we have to have permission from someone else to uncover our own special kind of genius.”

The eQuilter 15,000 square foot warehouse is located in Boulder, Colorado, and has the largest online selection of high-quality quilt fabrics and related products, with over 22,000 products online and in stock. Luana Rubin, who founded the company with her husband Paul, has a 35+ year background in art, design, and retail. Her eye for color and design – and most especially for identifying trends in the industry – has earned her a coveted membership in the Color Marketing Group and turned her into a world traveler. She has worked in New York and Hong Kong, and been a guest speaker on color and design trends at shows and conferences in Thailand, Japan, Italy, Australia, New Zealand, Russia, South Africa, Mexico, France, England, and Canada. eQuilter's charity program has raised $1.5 million, and eQuilter has helped to organize and distribute over 12,000 donated quilts for disaster relief, orphans and cancer patients around the world.

  

Listen And Learn:

  • About the myth of the “overnight success.”
  • The importance of mentorship.
  • Why asking, “what’s next?” is crucial for a creative entrepreneur.
  • How she has built her subscriber list to 125,000.
  • The importance of brand standing.
  • How she creates loyal customers.

TO LEARN MORE ABOUT EQUILTER.COM, CLICK HERE.

TO FIND LUANA RUBIN ON LINKEDIN, CLICK HERE.

Aug 16, 2018

“Leaders need to build a bridge from, ‘I want to be,’ to ‘I am.’”

 

Dethra U. Giles is an international consultant, best-selling author, and highly sought after keynote speaker. She is the founder of ExecuPrep, a global brand that provides coaching, leadership development, and performance improvement in the workplace. She has worked with multiple industries with hundreds of clients and thousands of leaders worldwide. She is the author of Unstuck: Discovering Career Limiting Actions and Breaking Good Habits and many other featured articles. Her books have greatly contributed to the success of many individuals and organizations in both problem solving and goal setting, and in helping to maximize and maintain personal achievement and productivity.

 

Listen And Learn:

  • Why the habits that got you where you are today may not serve you any longer.
  • The most important skill a leader can have.
  • The need to shift to focus on leadership.
  • How leaders can be better delegators.
  • Why it’s important to NOT strive for or expect perfection.

 

TO LEARN MORE ABOUT EXECUPREP, CLICK HERE.

TO FIND DETHRA GILES ON LINKEDIN, CLICK HERE.

 

Aug 14, 2018

“Leadership isn’t generational, it’s relational.”

Robby, the founder of Sana Sano Consulting, is a high-performing transformation leader with experience driving change initiatives from startups to Fortune 100 companies. He has shepherded clients through re-orgs, technology implementations, talent evaluation, strategic planning, and multiple acquisitions. He believes in the power of real teams and is passionate about bringing people together to achieve more. He is an engaging, off-the-charts presenter and teacher, sought after in both organizations and at the university level. Robby's first book, Counter Mentor Leadership, which he co-authored with his father, teaches leaders how to be effective in the chaotic, four-generation workplace.

 

Listen And Learn:

  • The complexities of managing and leading the four generations currently in the workplace.
  • Why engaged organizations are safer, and have better employee retention and better bottom line growth.
  • The benefits of Counter Mentor Leadership.
  • Why it’s important to be a “next-level communicator,” especially in times of change.
  • The four most dangerous words a leader can say.

 

TO LEARN MORE ABOUT SANA SANO CONSULTING, CLICK HERE.

TO FIND ROBBY RIGGS ON LINKEDIN, CLICK HERE.

Aug 13, 2018

“Be prepared to iterate.”

Robert Galop is SVP, Product and Marketing, for IntelePeer, where he oversees product strategy and delivery to market of IntelePeer’s leading-edge communications products. His career has been focused on the high-tech industry, including roles in application development, project management, and product and marketing leadership. He drives delivery of successful products by focusing on customer value and end-user experience.

Listen And Learn:

  • How to maximize the brain trust of your team.
  • How to turn customers into evangelists.
  • Connecting the silos within an organization so that each division and team is working together.
  • The value of listening vs. speaking.
  • Strategies for creating thought leadership for your brand.

 

TO LEARN MORE ABOUT INTELEPEER, CLICK HERE.

TO FIND ROBERT GALOP ON LINKEDIN, CLICK HERE.

Aug 9, 2018

“No matter which strategy you take, you still have to have a lot of one-to-one conversations with investors.”

 

Jenny Kassan has been an attorney for social enterprises for 22 years, and is a certified transformational coach, social entrepreneur, investor, and finance innovator. She specializes in helping mission-driven women entrepreneurs raise capital from like-minded investors. Her formula for mission-aligned capital raising has helped diverse entrepreneurs raise millions of dollars on their own terms. She is the founder and president of Community Ventures, a nonprofit dedicated to community economic and social development. Her new book, Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul, is a guide to finding investors aligned with your business goals and personal values.

 

Listen And Learn:

  • How entrepreneurs can find mission-driven investors.
  • Why you need to make sure that the way you are raising money is legally compliant.
  • Her six-step strategy for raising money for your business.
  • The importance of knowing your non-negotiables.
  • The value in defining your ideal investor at the outset.
  • How to read the queues and know when you might be losing a potential investor.

 

TO FIND JENNY KASSAN ON LINKEDIN, CLICK HERE.

 

Products don’t sell themselves. It takes marketing to differentiate and establish a need. Call Avocet Communications TODAY at 303-678-7102.

Aug 7, 2018

“Be a glass box, not a black box.”

 

Geoffrey Colon, senior marketing communications designer at Microsoft, works at the intersection of tech, design, media, human behavior, popular culture, trends, and product innovation. He defines himself as a dreamer + doer + thinker. He is the author of the 2016 book DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. At Microsoft, Geoffrey explores and executes creative data-driven communication and design solutions in the emerging world of media. He is the producer of the weekly marketing podcast for eccentric minds, DISRUPTIVE FM, and has been featured on Cheddar TV, Success magazine, The Huffington Post, The Wall Street Journal, “Marketplace” on NPR, Entrepreneur, Search Engine Journal, Fast Company, Adweek, and Business Insider.

Listen And Learn:

  • Being “flawsome” should be a goal.
  • Why businesses that are trying to provide solutions with quick and easy answers are missing the point.
  • Going beyond the utilitarian to the emotional.
  • The intersection between marketing and product development.
  • Why we need marketers that understand and celebrate fringe ideas and things that are weird.

TO LEARN MORE ABOUT MICROSOFT, CLICK HERE.

TO FIND GEOFFREY COLON ON LINKEDIN, CLICK HERE.

It’s not about WHAT you do, it’s about WHY you do it. Call Avocet Communications TODAY at 303-678-7102 and we can help you define YOUR why!

Aug 6, 2018

“It does not matter how great your content is if the Google bots or any of the others can’t properly crawl your site.”

 

As a marketing veteran, Ashlee Colliver has worked with well over 70 organizations during her 15+ year career. In her career, Ashlee worked to move an entirely offline company to a nearly 100% digital operation increasing revenues with the move by 152%. She also drove a campaign that resulted in fully funding the build of a not-for-profit Hospice House in Harrison, Arkansas, the only one of its kind in the United States. In the past five years, she’s worked inside the e-Commerce space exclusively. Within Classy Llama, Ashlee launched and continues to lead the marketing services team providing marketing expertise to multiple merchants.

 

Listen And Learn:

  • How to optimize and secure your organic traffic.
  • Her multi-phased approach to planning for and launching a website.
  • The recommended tools for boosting SEO.
  • The importance of “stage crawl.”
  • Why making changes, especially during the staged phase of your website launch, can negatively impact your organic search at launch.
  • How to set up an improvement plan during the post-launch phase.

 

TO LEARN MORE ABOUT  CLASSY LLAMA, CLICK HERE.

TO FIND ASHLEE COLLIVE ON LINKEDIN, CLICK HERE.

Aug 2, 2018

“People everywhere have some very common goals. People want more truth and they want more love."

 

Bill Graebel was appointed the chief executive officer of Graebel Companies, Inc. in 2007, and in 2018 was named as chairman of the board of directors. Under his leadership, Bill has evolved the family-owned company into a multi-national, global workforce and workplace mobility solutions provider for some of the world’s top companies. Today, the company manages nearly 80,000 annual mobility initiations across 165 countries, employs nearly 900 people worldwide, and has become synonymous with the highest quality relocation and workplace services. Bill has been awarded several honors including, “Global Mobility Professional of the Year,” “Maverick of the Year,” and was a finalist for “Corporate Responsibility CEO of the Year.”

 

Listen And Learn:

  • How authenticity, transparency, and a values-based style are vitally important to success.
  • The three elements of his leadership and communication style.
  • The importance of having your values on display.
  • How he has positioned his company to be the employer and customer of choice with his team and his suppliers.
  • About the company’s human-centric values.
  • How the company has adapted and evolved over the course of its 60+ -year history.

 

TO LEARN MORE ABOUT GRAEBEL COMPANIES, CLICK HERE.

TO FIND BILL GRAEBEL ON LINKEDIN, CLICK HERE.

Jul 31, 2018

"Whatever your brand principles are, you have to repeat them till you are blue in the face, and then repeat them even more.”

 

Sandro Roco is the director of strategic initiatives at Bombfell, a stylish subscription service that helps men keep their wardrobes updated and relevant. He was the second hire on the company’s business team back in a time where, as he says, “paper clips and chewing gum were our primary tools for keeping things together.” Over the years, he has served in various different roles throughout the company, including marketing, customer experience, operations, and data analytics. He deploys a variety of digital, offline, PR, and OOH strategies and helped lead the company’s 20X growth between 2014-2017.

 

Listen And Learn:

  • How simple storytelling can grow a brand.
  • The importance of customer reviews and the power of influencers.
  • The value of strategic partnerships.
  • The integrated strategies needed to drive e-commerce traffic.
  • Why customer retention and reactivation is just as important as customer acquisition.

 

TO LEARN MORE ABOUT  BOMBFELL, CLICK HERE.

TO FIND SANDRO ROCO ON LINKEDIN, CLICK HERE.

Jul 30, 2018

“Taking a ‘spray and pray’ approach puts you in danger of, at best, being ignored by the wrong people, and at worse, the right people opt out.”

 

Annie Wissner runs marketing for Hexagon Mining, where she has helped transform the business into the first enterprise solution for mines. She has 20+ years in the B2B technology industry, and is a high-energy maximizer with certified project management skills. Both deadline and metric driven, Annie holds herself and her team accountable for delivering results that impact the bottom line. She proudly stands at the forefront as the lines between marketing, sales, and IT disappear and is guiding her team to take the lead in process and technology decisions for the business.

  

Listen And Learn:

  • Her strategies for communicating and engaging with multiple audiences.
  • How she listens to her customers and focuses on their buying journey.
  • Ways to approach A/B testing that are not expensive or time consuming.
  • The importance of developing personas of your ideal customers.
  • Creating relevant and timely content.

 

TO FIND ANNIE WISSNER ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HEXAGON MINING, CLICK HERE.

Jul 27, 2018

“Change is inevitable; progress is a choice.”

 

Dean Lindsay is a top business keynote speaker that has been entertaining, educating, and engaging audiences worldwide for years. He has helped build engaged, progress-based sales leadership and customer service cultures at companies such as New York Life, Ericsson, Golds Gym, Aramark Canada, UCLA Anderson School of Management, the United States Patent and Trademark Office, and Haggar Clothing. His books, How to Achieve Big PHAT Goals, Cracking the Networking Code, and The Progress Challenge, have sold over 100,000 copies.

 

Listen And Learn:

  • Establishing having “goal conviction.”
  • Why many businesses fail to commit to their goals.
  • The “Six Ps to Progress.”
  • How to inspire a longing for progress in your team.
  • Defining “Progress Leadership” vs. change management.
  • Why businesses need to continuously build upon their “why.”

 

TO FIND DEAN LINDSAY ON LINKEDIN, CLICK HERE.

 

Jul 26, 2018

“It takes a special kind of leader to be moldable.”

 

Morgan Browning is president of Emergenetics International. He is the driver of the company’s rapid growth and has built a recognizable and impactful global brand. Under his leadership, Emergenetics has been recognized as one of America’s fastest-growing companies by Inc. magazine for the past seven consecutive years. Morgan has spent his entire life understanding the science and application of Emergenetics, and co-authored the 2006 book, Emergenetics: Tap into the New Science of Success, as well as the recently published, Work That Works: Emergineering a Positive Corporate Climate.

 

Listen And Learn:

  • The science of determining communication style profiles.
  • Embracing a diversity of thought and behavior in the workplace.
  • The importance of considering every communication style when making decisions in your company.
  • Why accepting the fact that people are different than you is half the battle.
  • What leaders can do to foster a workplace culture where different communication styles are celebrated.

 

TO LEARN MORE ABOUT  EMERGENETICS, CLICK HERE.

TO FIND MORGAN BROWING ON LINKEDIN, CLICK HERE.

 

 

Jul 25, 2018

 “HR is life insurance for your business.”

 

Hunter Lott is a human resources trainer dedicated to the rights of management and good business decision-making. He has presented to over 100,000 business owners and managers at all levels on topics such as hiring, motivation, leadership, firing, and staying out of court. Hunter is the author of Please Sue Me-The Guide to Safe Hiring and Firing Practices for the Frontline Manager with a Short Attention Span. He serves as HR support for small businesses and a resource for individual leaders in their situational decision-making through his website HunterLott.com. Hunter is an award-winning senior course leader for the American Management Association and is currently a top-rated speaker with the Society for Human Resource Management. Hunter was “Speaker of the Year” for Vistage in 2006 and received a lifetime achievement award from Vistage in 2012.

 

Listen And Learn:

  • The biggest mistake managers and business owners make in their employee handbooks.
  • The misconceptions about exempt and non-exempt employees.
  • The one question employers need to answer before they attempt to interview and hire A-players.
  • The importance of the “style points” when it comes to benefits.
  • Why documentation is so critical in HR.
  • How Millennials are making us all better managers.

 

TO FIND HUNTER LOTT ON LINKEDIN, CLICK HERE.

 

Jul 23, 2018

“We expect obstacles. So, let’s get the cow out of the ditch and build a fence so it doesn’t happen again."

 

Brandon Fuller is a software engineer with an entrepreneurial spirit. Prior to Docketly, Brandon worked in the communications and collaboration market on industry-first products like Latitude MeetingPlace, Cisco WebEx, Cisco TelePresence, and BlueJeans video conferencing. In his current role, he is responsible for defining the Docketly’s vision and for leading the team to continued growth and success. Docketly was recognized as the #204 fastest growing private company by Inc. magazine. Brandon’s daily objectives entail the technical leadership of Docketly’s service, building a great team and company culture, and providing Docketly’s customers with an amazing experience.

 

Listen And Learn:

  • Strategies to commoditize and build a technology platform.
  • Why change simply for the sake of change is often a good thing.
  • How taking an earned marketing approach has helped build referrals.
  • Why he never wants a neutral customer.
  • How he creates a fun and challenging work environment.

 

TO LEARN MORE ABOUT  DOCKETLY, CLICK HERE.

TO FIND BRANDON FULLER ON LINKEDIN, CLICK HERE.

 

1 « Previous 3 4 5 6 7 8 9 Next » 14