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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Jul 14, 2020

“Yes, you have the data. But you have to be able to decipher it; is there a compelling story there?”

Michelle Howard is a senior product marketing manager at Xactly. She is responsible for the go-to-market strategy for numerous products, including Xactly Insights, Xactly SimplyComp, and Xactly Objectives. She has a strong background in product marketing for software companies in the events, telecom, internet marketing, and insurance industries. Michelle is a keen observer of trends in data application, most specifically in how it can solve complex needs and identify key problems. She is an expert on the benefit of using real-time data insights to proactively identify important areas of focus, understanding the intersection of pay and performance across sales teams, leveraging Artificial Intelligence (AI) and Machine Learning (ML) to predict sales rep attrition, and in using benchmarking data elements like tenure and pay mix to identify when your team will hit optimal sales performance.

 

Listen & Learn:

  • How COVID has impacted the buyer mindset.
  • How sales reps can control their sales cycles, spikes in performance, and avoid “the hockey stick.”
  • How to use data analytics to deliver the right message to the right audience at the right time.
  • How brands can look at their sales funnel and help their sales reps leverage AI to predict attrition.

We use data to strategically increase the stickiness of your sales and marketing efforts. Call LORI JONES today at 303-678-7102 to learn more.

 
 
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