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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Jul 10, 2020

“If you say you’re innovative and then force everyone to call your 1-800 number, then you’re not doing what you say you can do.”

Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist and intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.

Listen & Learn:

  • How to boost your ROI with proactive follow-through.
  • What customers expect from a brand’s responsiveness.
  • The pros and cons of chat, text, and emails.
  • How to get your marketing automation, texting, chatting, Facebook messenger, and opt-in game dialed in to effectively respond to your customers.
  • How to develop a system of responsiveness.

 

 
 
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