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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Jul 21, 2020

“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.”

Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazon Hotline," where members can get on-demand, real-time answers to critical questions, and join a mastermind of peers to workshop issues and opportunities as a small group.

Listen & Learn:

  • Tips on what every marketer should do when they are putting a product on Amazon.
  • Why brands need to take advantage of Amazon’s full-channel capabilities.
  • During the COVID pandemic, how can businesses use the Amazon marketplace to keep their brands active and relevant?
  • 15% of all sales are eCommerce, and 50% of those come from Amazon. How has your brand integrated an Amazon strategy into your marketing mix?
  • How buying habits have been fast-forwarded because of COVID-19.
  • The difference between “exploring and picking” when customers are buying online.

TO LEARN MORE ABOUT BOBSLED MARKETING, CLICK HERE.

TO FIND KIRI MASTERS ON LINKEDIN, CLICK HERE.

 

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