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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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May 26, 2020

“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.”

Karen Kelly is a former JWT advertising executive whose award-winning brand campaigns span from Domino’s Pizza to Rolex. In 2010, Karen launched one of Boston's most profitable photography studios from scratch, crafting the original “For Life” industry brand. She has been honored to headline national media conferences and to have co-created three sold-out Boston workshops on Sales, Branding, and The Client Experience in 2016, 2017, and 2018. Today, Karen is the CMO of Tapple, a mobile-first technology platform used to engage audiences, gather first-party data, and drive conversions at live and virtual events.

Listen & Learn:

  • How to segment your audience in real-time.
  • Creating conversions all along the funnel.
  • How to present consumers something fun, quick, and personalized to drive an incentive.
  • Why personalization is key to digital marketing.

We can help you close the gap between awareness and consideration and acquisition. Call LORI JONES today at 303-678-7102 to learn more.

 
 
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