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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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May 6, 2020

“The consumer is you.”

Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social cause marketing, and omnichannel. She prides herself on being a global citizen, with passion for her family, traveling, and discovering new things.

Listen And Learn:

  • Set of strategies that focus on personalizing customer touch points across channels.
  • Her philosophy of humanizing marketing.
  • Combining the emotional and the functional.
  • Building stories and emotional epiphanies.
  • The power of storytelling.
  • Getting your team in the right mindset to implement a People-First marketing strategy

TO FIND RENATA FERRAIOLO ON LINKEDIN, CLICK HERE.

 

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