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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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May 19, 2020

“Targeted AI is like a laser-guided nuclear bomb.”

Casey Carroll is the founder of Action Advertising Agency, a Washington state-based firm that works with small- to medium-size businesses nationwide to double (or even triple) profits through both innovative and exclusive advertising campaigns. His passion is for conversion and sales, and he proudly goes against the norm by focusing on just two things: cost per acquisition and return on ad spend. Casey has helped dozens of clients double their monthly collections (some much more) and to turn their ineffective acquisition strategies into profit powerhouses. He is a sought out speaker and has been on numerous interviews as he helps audiences scale their business.

 

Listen & Learn:

  • Targeted AI’s impact on revenue and profitability.
  • The importance of LinkedIn in the B2B environment.
  • Why it’s more important to test for avatars and the messaging-offer than for red versus green.
  • The steps a brand should take to determine their correct social marketing mix.
  • Attracting buyers at the right stage of the conversion funnel.
  • The myths surrounding where you should be finding your audience.

We focus on the right part of the funnel at the right time using the right platform. Call LORI JONES today at 303-678-7102 to learn more.

 
 
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