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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Episode 138: Finding a Niche, with Barry Carson of Xybix Systems 0
Feb 13, 2018

SHOW NOTES

Barry co-founded Xybix Systems in 1991 with a vision of inventing an adjustable height table that had enough range to let users sit and stand.  Barry has led and grown Xybix from two people in a basement to become a leading technical furniture manufacturer with cutting-edge American manufacturing and over 65 employees.

Listen and Learn:

  • Why a leader needs to be fair and flexible
  • How to get your employees on the same page
  • How to surfaces quality content
  • Why you need to incorporate social media into the marketing mix
  • What the benefits of a sit to stand desk are

TO FIND BARRY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT XYBIX, CLICK HERE.

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