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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Feb 14, 2018

SHOW NOTES

James Worthington has held many positions throughout the history of Kneaders Bakery and Café, including being the brand’s first franchisee with the opening of the Midvale, Utah location. In 2007, he joined the corporate team as Director of Operations, before taking the position of CEO in 2013.  During his direction, the brand has experienced a 500 percent growth in restaurant locations with an expansion to 56 stores.  Worthington’s primary responsibilities include the development and management of internal systems including those implemented at the store-level to create efficiencies and processes, as well as customer-facing systems such as online ordering and application development which continue to build brand loyalty.  Worthington also manages the brand’s supply chain, building a system which has effectively scaled with and enabled the rapid growth of the company. 

Worthington earned his Master’s in Business Administration from the University of Utah and Bachelor's degree from Brigham Young University.  He is the recipient of the University of Utah Rising Star Award and the 2017 Golden Bridge, Fast Casual Dining CEO of the Year Award.  When James is not at the office, he can be seen coaching youth soccer for his children, wakeboarding, skiing, spending time with his wife, and enjoying the adventure of building his family’s legacy with the brand he loves.

Listen and Learn:

  • Why you need to live and breathe your brand
  • The importance of adapting to industry trends
  • How to maintain your vision as your business grows
  • The importance of Kneader's "from scratch" concept

TO FIND JAMES ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT KNEADER BAKERY AND CAFE, CLICK HERE.

1 Comments
  • four and a half years ago
    Eran Salu
    Vistage Sued by Long Time CEO Group Member for $5.3 Million. Please See Press Release at https://www.businesswire.com/news/home/20180124006318/en/. Please contact us if you have had a similar experience.
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