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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Oct 2, 2017

SHOW NOTES

As an avid healthy lifestyle expert, Bill works with emerging brands as well as mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges and product innovation.  He has held positions of VP of Marketing at Kinko’s, EVP of GAIAM and has been a co-founder of OurHouse (environmentally safe cleaning products).  He has also worked as agency director at public relations firm Fresh Ideas Group. For the past 15 years, he’s been a consultant, public speaker and trainer in the LOHAS and Natural & Organic Industry.

In addition, Bill was previously a member of The Boulder Farm Team – a strategic consulting firm and after that, a partner with Big Picture Brands – a consulting group dedicated to helping early-stage food and beverage brands expand nationally. Presently he is in the early stages of forming a new company called Co-Lab that works on high-level strategic issues for brands in diverse industries. He is the past President of the Board for Naturally Boulder, a trade association in Boulder with 1000 members and 150 sponsoring companies all involved in the healthy living and food space.  He lives and works in Boulder Colorado.

Listen and Learn:

  • What the difference between intrapreneurs and entrepreneurs
  • Why a variety of ways are needed to reach a target audience
  • Discover how entrepreneurs think differently
  • How important the social side of a brand is
  • How brands become ionic over time

TO FIND BILL ON LINKEDIN, CLICK HERE.

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