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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Jul 5, 2017

SHOW NOTES

Sheryl is currently CEO of REBBL super herb beverages and loving every minute of it. She is also an author of Killing It which was launched in Dec. 2016. She is an advisor to the Harvest Summit, an annual gathering of innovators in Sonoma County.

In 2007, Sheryl co-founded Plum, Inc. (formally the Nest Collective) a healthy food company. As CEO from 2007-2011, Sheryl led Plum to become an industry leader and game-changing company with national distribution. After growing to $100MM in revenue in only four years, Plum was successfully sold in May 2013.

Prior to Plum, Inc., Sheryl spent 10 years at Clif Bar & Company, 3 of them as CEO. Sheryl spearheaded the launch of Luna Bar, led the growth of Clif Bar and Company from $100MM to $200MM in revenue, with strong profitability, and drove the company toward operationalizing a deep commitment to sustainability.

Following Plum, Sheryl was the Executive Director of the Center for Entrepreneurial Studies at Stanford University supporting students to design and scale new ventures that have a positive impact on the world.
Sheryl was a faculty member teaching entrepreneurship at Sonoma State University. Sheryl served on numerous several for-profit and non-profit boards of directors/advisors including ThinkThin natural nutritional bars, SugarBowl Bakery, Rip Van Wafels, nutritious snack waffles, Zukes natural pet treats, Think Thin Nutrition Bars, and the American Sustainable Business Council. Zukes and Think Thin both had successful sales.

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