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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Sep 22, 2020

“Unless you’re a Hollywood producer, don’t get too fancy with your production.”

 

Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real, personalized captions…are what elevate video content to the next level. For Gideon, it is this personal touch that makes for true, authentic engagement.

 

Listen & Learn:

  • Sign-up to get your first four videos FREE by joining Splasheo today! Use this link for this $99 value!
  • The goal of video is three-fold: attention, engagement, and action.
  • Mistakes to avoid when creating a video marketing campaign.
  • Creating a visual in the minds of your audience.
  • Why video content is not about going viral, it’s about relationship building.
  • How to segment your content into smaller pieces of content. 

TO LEARN MORE ABOUT SPLASHEO, CLICK HERE.

TO FIND GIDEON SHALWICK ON LINKEDIN, CLICK HERE.

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