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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Sep 15, 2020

“I want to see emerging brands succeed. We don’t want to have a world of just Coke and Pepsi.”

Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0- 12M in 18 months through paid Facebook and Instagram ads. In addition to helping her clients see larger profits, she is also an expert in e-commerce marketing communications, email marketing, market research, customer acquisition, lead generation, and agency management. Carolyn is a mom of two and a licensed pilot.

 

 

Listen & Learn:

  • Why “heavy and cheap” doesn’t work on Amazon.
  • The importance of understanding your fees and the Amazon marketplace.
  • Best practices for writing your listing and product description on Amazon.
  • It comes down to sessions and conversations.
  • Why an omnichannel approach is essential.

 

TO LEARN MORE ABOUT ROI SWIFT, CLICK HERE.

TO FIND CAROLYN LOWE ON LINKEDIN, CLICK HERE.

 

Incorporating Amazon into your sales and marketing strategies. LORI JONES today at 303-678-7102 to learn more.

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