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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Jan 7, 2019

Don’t fall into the vanilla trap.”

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches and experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels. Her proven approach helps online business owners stop worrying about where their next sale will come from by creating simple, proven marketing funnels that convert. She has training programs, group programs, done-with-you programs, and VIP done-for-you packages.

Listen And Learn:

  • Setting the stage for a sale with your marketing funnel strategy.
  • Ways to find out where your competition’s traffic is coming from.
  • Why it’s crucial that your marketing funnel strategy is simple and focused.
  • The big difference between features and benefits.
  • The importance of remembering that you are always talking to humans that have problems that need to be solved.
  • Where companies often go wrong when engaging customers. 

TO FIND MICHELLE EVANS ON LINKEDIN, CLICK HERE.

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