Episode 179: Building Brand Credibility and Product Solutions, with Brad Smith of Jack Grace

“No one believes it when you say you're cool. But, when someone else says it, everyone believes it.”

 

Brad Smith is the COO of Jack Grace, a premier golf footwear company specializing in high-quality saddle golf shoes with unique saddles you can swap. Brad has a diverse background in marketing, customer service, strategy, politics, and international retail. Before joining Jack Grace, Brad was at Skullcandy, a hyper-growth consumer lifestyle brand, where he worked on numerous projects to move the company forward, including the company IPO, a strategic rebuild of the customer service department, and overseeing the $10M marketing budget through a major corporate restructuring. He has spent his career diving into problems to get them resolved with short-term and long-term solutions.

 

Listen And Learn:

• Why every “idea guy” needs a good “operations guy.”
• How a brand’s number one focus should always be on the customer.
• Navigating a very crowded marketplace.
• Explaining your value proposition, telling your story, and responding to your customers.
• His philosophy and strategies for building brand credibility.

TO LEARN MORE ABOUT  JACK GRACE, CLICK HERE.

TO FIND BRAD SMITH ON LINKEDIN, CLICK HERE.