Episode 178: The Importance of Narrowing Focus, with Lori McDonald of Brilliance Business Solutions

“We should always be thinking about how we can make our customers’ lives easier.” 

Lori is the founder, president and CEO of Brilliance Business Solutions. Brilliance specializes in B2B eCommerce - setting up websites for manufacturers and distributors that allow their customers to order from them online. Last year the company won a Future 50 award, recognizing the 50 fastest growing companies, from the Metropolitan Milwaukee Association of Commerce, and Lori was awarded a Woman of Influence award from the Milwaukee Business Journal. Before Lori started Brilliance, she was a flight controller at NASA-Johnson Space Center in Houston, TX. 

 

Listen And Learn:

• The importance of mobile responsiveness.
• How outbound email campaigns can dramatically increase the value of your online marketing strategies.
• Why she recommends that businesses should generate at least 10 – 20% of overall website revenue through email marketing.
• Creating loyal customers.
• How she fosters innovation within her company’s culture

TO LEARN MORE ABOUT  BRILLIANCE BUSINESS SOLUTIONS, CLICK HERE.

TO FIND LORI MCDONALD ON LINKEDIN, CLICK HERE.