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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Integrate & Ignite | Marketing Insights to Inspire
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Now displaying: Page 1
Jan 30, 2018

SHOW NOTES

Lisa Metzger is an award-winning senior-level marketing/public relations professional and writer. She has a particularly keen eye and ear for story telling and for knowing what’s news (and what isn’t!!). She has spent her career developing and managing strategic and integrated communications programs, with particular focus on the blending of traditional and social/new media innovations designed to build awareness, drive demand, build community, position clients as thought leaders and to directly impact our clients’ bottom lines and business goals. With a heavy emphasis on media relations, content development and copy writing, Lisa’s areas of specialization include: food and consumer goods, healthcare, children’s and women’s issues, education, LOHAS/natural and organic industry, business-to-business and business-to-consumer product launches.

Listen and Learn about the 2018 Public Relations Trends:

  • Finding The News & Audience
  • Thought Leadership
  • Influencer Marketing
  • The Changing Tools For Pitching PR
  • The Shrinking Chasm Between Retail & B2B PR

TO FIND LISA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT AVOCET COMMUNICATIONS, CLICK HERE

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