Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2021
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jan 15, 2018

SHOW NOTES

Sheeba Philip has built a career around building and transforming global, iconic brands. She was recently the Vice President of Marketing Strategy & Communications for one of America’s most well-known retailers, JCPenney.  She was a critical member of the turnaround team and was responsible for brand strategy and building relevance and deeper engagement with customers. Her responsibilities include oversight of all media buying/planning, advertising/communications planning, PR, digital/social media & cause marketing.  Sheeba and her team recently led the launch of JC Penney’s new brand platform & campaign – Get your Penney’s Worth.

Sheeba has also spent ten years in brand management at both Mondelēz International and Kraft Foods across global snacking, beverage, and dessert categories. She assumed the role of Global Marketing Director for the World’s #1 Cookie, Oreo, a $2 billion+ brand present in over 100 countries. She was responsible for global expansion strategies, advertising campaigns, and marketing/product innovation. During her tenure, she also led and managed multi-million dollar, iconic brands such as Ritz and Jell-O.

Prior to joining JCPenney, Sheeba also served as VP of Marketing & Communications for International Justice Mission (IJM), the largest anti-slavery/anti-trafficking organization in the world.   She spearheaded the launch of the book, The Locust Effect, written by Gary Haugen, Founder & CEO of IJM.  The Book was named a Washington Post Best Seller and featured at the World Economic Forum.

Listen and Learn:

  • Why you need to research the customer journey.
  • How to use digital media to drive your marketing message.
  • Why your marketing focus needs to be your most compelling tactic.
  • Discover what to say and what not to say when developing your message.
  • Why you need to know who your audience is and how they consume media.

TO FIND SHEEBA ON LINKEDIN, CLICK HERE.

 

0 Comments
Adding comments is not available at this time.