Rick has been in executive leadership roles specifically in the areas of new business development, business-to-business and business-to-consumer advertising, non-profit fundraising and ministry marketing, both as a client and as an agency representative.
In marketing and new business development, Rick has designed successful marketing plans, implemented financially accountable marketing processes, developed dynamic sales teams and focused business development efforts toward advantageous and profitable prospects.
Rick has a passion for career ministry, coaching and supporting those in job transition.
Rick has been integral in strategic planning initiatives and the launch of 5 key programs for non-profit organization within a 6-month period exceeding the fundraising goals of $2 million through donor acquisitions and affinity sponsorship agreements.
As a seasoned executive building new business initiatives, Rick developed a strategic marketing plan and media partnership alliance, increasing profitability by 25% of $75 million for a leading non-profit organization.
Through an aggressive new business and targeted sales initiative, Rick was successful in contract negotiations and agreements with 7 of the top 10 targeted prospective clients leading to $5 million in revenue over a 6-month time frame.