Episode 382: Marketing Your Employee Value Proposition to Assist in Recruiting with Teresa Rehme of Ball Corporation.

“Every organization has an employee value proposition; you just need to be sure it’s the right one.”

Listen & Learn:

• Why social media needs to speak to all your stakeholders.
• Storytelling as a way to get your customers and potential customers excited about your brand.
• Attracting the right customers vs. the number of customers.
• Defining your employee value proposition.
• Creating a culture and environment of belonging.
• The importance of incorporating goals for your brand’s diversity, equity, and inclusion tenets

Teresa Rehme is a communications manager for Ball Corporation. Her career has taken her from the aerospace and technologies business to the packaging and manufacturing sectors of the business. The company that you might associate with your grandmother’s canning jars has emerged as a world leader in sustainable aluminum beverage packaging (think cans and the new Ball Aluminum cup) and has a rapidly growing aerospace business, with hardware on the upcoming James Webb Space Telescope. Teresa’s work is mostly focused on the employee experience as part of the global communications team. With Ball continuing to grow at a rapid pace, Teresa has worked on an employee value proposition project to capture the internal Ball story and tell it externally in order to attract and retain new and diverse talent. She approaches employer marketing and all her work with curiosity and a desire to grow and learn.

 

Strategic storytelling that defines your brand ultimately impacts your marketing efforts to recruit and define your culture. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT BALL CORPORATION, CLICK HERE.

TO FIND TERESA REHME ON LINKEDIN, CLICK HERE.