Episode 367: AI-Generated Content Marketing with Jeff Coyle of MarketMuse

“Start thinking about how your content is created and stop thinking about it as a replacement.”

 

Listen & Learn:

• Why a Subject Matter Expert is the most important asset a business has.
• The Natural Language Generation tools that improve AI content.
• The difference between Natural Language Processing and Natural Language Generation.
• Understanding content sentiment.
• The power of combing sentiment, intent, and content formats.
• The risks of antiquated content.

Jeff Coyle is a cross-disciplined, data-driven inbound marketing executive with 20+ years of experience managing products and website networks and in helping companies grow. Before he helped co-found MarketMuse, Jeff was VP of Search at TechTarget where he built a 30-person content optimization team. As MarketMuse’s Chief Product Officer, Jeff leads his team of content and AI veterans in using machine learning to enable their clients to gain authority in their topical domain. Jeff is all about creating the kind of content search engines love and helping content marketers, search engine marketers, agencies, and e-commerce managers establish and build topical authority, improve content quality, and get the most out of every dollar spent on content. Jeff is also a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation.

 

Content marketing strategies that elevate your brand. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT MARKETMUSE, CLICK HERE.

TO FIND JEFF COYLE ON LINKEDIN, CLICK HERE.