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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Jun 15, 2021

“Start thinking about how your content is created and stop thinking about it as a replacement.”

 

Listen & Learn:

  • Why a Subject Matter Expert is the most important asset a business has.
  • The Natural Language Generation tools that improve AI content.
  • The difference between Natural Language Processing and Natural Language Generation.
  • Understanding content sentiment.
  • The power of combing sentiment, intent, and content formats.
  • The risks of antiquated content.

Jeff Coyle is a cross-disciplined, data-driven inbound marketing executive with 20+ years of experience managing products and website networks and in helping companies grow. Before he helped co-found MarketMuse, Jeff was VP of Search at TechTarget where he built a 30-person content optimization team. As MarketMuse’s Chief Product Officer, Jeff leads his team of content and AI veterans in using machine learning to enable their clients to gain authority in their topical domain. Jeff is all about creating the kind of content search engines love and helping content marketers, search engine marketers, agencies, and e-commerce managers establish and build topical authority, improve content quality, and get the most out of every dollar spent on content. Jeff is also a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation.

 

Content marketing strategies that elevate your brand. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT MARKETMUSE, CLICK HERE.

TO FIND JEFF COYLE ON LINKEDIN, CLICK HERE.

 

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