Episode 348: Consumer-first Marketing with Jesus Valdez of Pilgrim’s Pride

"You don’t have a right to win if you don’t meet the points of parity.”

Listen & Learn:

• Why it’s important to listen to your audience FIRST.
• The four steps to setting out a long-term consumer-focused strategy.
• Putting the consumer at the center of everything you do.
• Casting your vision.
• Defining your audience and remembering that not every brand is for everyone.
• Your brand’s “reason to believe.”

Jesus Valdez, marketing director at the Greeley, Colorado-based Pilgrim’s Pride Chicken, is a strong leader with proven business acumen and a keen general manager mindset. He is a P&G-trained brand and marketing expert, experienced in multi-million dollar digital and social media initiatives, and has a broad range of industry experience from Consumer Packaged Goods (CPG) to multi-unit grocery retail to Quick Serve Restaurants (QSR) and family dining industries. Jesus has demonstrated expertise developing strategic vision and brand strategy grounded in consumer insight and company systems and culture. He is an expert in developing brand positioning, marketing, new product innovation, and in the execution of campaigns that drive financial results. He is also an organizational change leader and talent-developer with a proven track record of coaching associates and creating and deploying best practices that facilitate organizational change that refocuses organizational priorities across functions.

 

Winning on points of differentiation. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT PILGRIM'S, CLICK HERE.

TO FIND JESUS VALDEZ ON LINKEDIN, CLICK HERE.