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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Nov 17, 2020

“If we as a company are going to be profitable, the employee-owners should continue to be able to be profitable as well.”

 

Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization cooperative ventures, and strategic partnerships for technology capitalization. Mark started his career as a research engineer and program manager for NASA. He has published over 50 research publications in the field of aircraft and spacecraft structures and a book entitled, The Inventor’s Puzzle: Deciphering the Business of Product Innovation. He is also an Associate Fellow of the American Institute of Aeronautics and Astronautics and an adjunct member of the graduate faculty of the department of Aerospace Engineering Sciences at the University of Colorado.

Listen & Learn:

  • How Roccor developed a brand messaging structure that helps in their recruitment efforts and set the course for a dynamic culture that people flock to.
  • How Roccor has maintained its culture tenets and ESOP model as it has transitioned to a high-growth company.
  • The value of an employee-owned mindset.
  • How an ESOP model helps in recruiting talent.
  • How the company pivoted its messaging and thought leadership position during COVID.
  • The importance of internal communications when you are a high-growth business.
  • The values of honesty and transparency when being acquired.
  •  

Marketing communications are vitally important during an acquisition. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT ROCCOR, CLICK HERE.

TO FIND MARK LAKE ON LINKEDIN, CLICK HERE.

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