Episode 336: Creating “Erasable” Strategic Plans with Becky Schol of the City of Longmont

“Go where people are; that doesn’t always mean physically, it means making things available 24/7.”

Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her career as a newspaper reporter, then directed communications for three Colorado municipalities and a top-5 Colorado marketing agency. She later served as the digital marketing leader for Boeing Global Services. She is certified in FEMA emergency communications and Pragmatic Marketing, and she is accredited by the Public Relations Society of America.

Listen & Learn:

• Tips for creating meaningful and integrated plans.
• Why you shouldn’t push aside a strategy or a tactic without understanding your audience at a very deep level.
• The importance of relationship marketing as the basis for internal and external communications.
• Ways to collect and interpret data and then apply it to your strategic plan.

 

TO LEARN MORE ABOUT CITY OF LONGMONT, CLICK HERE.

TO FIND BECKY SCHOL ON LINKEDIN, CLICK HERE.