Episode 269: Idea Generation and Strategy with Andrew Ostry of the American Heart Association

“Tap into your audience as a culture.”

Andrew Ostry is the strategic marketing manager at the American Heart Association. He is an innovative professional with an impressive history of translating data into real insight, leading to action that builds brands and drives business performance. He knows what it takes to propel a brand from good to great. Throughout his career, he has designed, implemented, and monitored consumer research studies and managed projects in collaboration with advertising agencies, external market research companies, and internal cross-functional teams. He excels at directing client discovery sessions to tease out business drivers, brand equities, and user insights that shape remarkable, revenue-generating products and have a proven track record of success developing brands, penetrating markets, and increasing customer engagement.

Listen And Learn:

• Getting customer buy-in.
• Bridging the gap between strategy and creative.
• How to bring creative concepts to life.
• Why it’s important to tap into your audience as a culture.
• Defining ownership and “cultural truisms.”

TO LEARN MORE ABOUT AMERICAN HEART ASSOCIATION, CLICK HERE.

TO FIND ANDREW OSTRY ON LINKEDIN, CLICK HERE.