Episode 261: Defining your Customers’ “Key Reasons to Believe” with Emily Barrett of Walmart eCommerce

“Be your customer’s voice and their advocate.”

A Colorado native and proud Walmart associate, Emily Barrett is a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery business for over four years. She has taken the program from a two-city pilot to a national offering. She is now spearheading Walmart’s Grocery Delivery program, which will be in over 1,600 stores and 200 markets by year-end. She has a passion for marketing and understanding her customer, which allows her to use her analytical and creative side to deliver successful campaigns.

Listen And Learn:

• How to balance the need to drive trial while focusing on repeat customers.
• Delighting the customer at all points in the sales funnel.
• Using data to refine marketing initiatives.
• How content impacts an integrated marketing approach.
• Taking advantage of your customers’ “idle time.”

TO LEARN MORE ABOUT WALMART eCOMMERCE, CLICK HERE.

TO FIND EMILY BARRETT ON LINKEDIN, CLICK HERE.