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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Dec 4, 2018

“Humans are emotional buyers.”

Jeffrey Shaw is the author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. Jeffrey helps his clients understand the "lingo" of their ideal customers they want to reach and the audience they want to impact. Jeffrey believes that to understand the lingo of those you want to attract is to know their essence, their values, and what emotionally triggers them so that you stand out, and that to build a successful business is not about education or even skill set. It's about understanding the culture, mindset, values, and the way of being of those you want to serve.

 

Listen And Learn:

  • The five emotional triggers that form the basis for lingo.
  • How familiarity is the most powerful of emotions when it comes to connecting with your customers.
  • Why it’s vitally important to deeply and empathetically understand whom you want to reach and to build a business from their perspective.
  • His ultimate goal when it comes to customer connection.
  • The importance of understanding your audience’s “secret language.”
  • How personas and avatars only go so far.

 

TO FIND JEFFREY SHAW ON LINKEDIN, CLICK HERE.

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