Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2022
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Oct 2, 2018

“Embrace the change. Be the change.”

Justin Sessink is director of digital shopping and e-Commerce at Meijer, a regional American supercenter chain with its corporate headquarters in Walker, Michigan. He is responsible for leading cross-functional teams to develop and execute Meijer’s overall digital shopping strategy, including technology, operations, fulfillment, and other key aspects of omnichannel offerings. Justin also leads the site merchandising and product teams that support digital shopping. His team crafts the customer experience for Meijer.com as it relates to curbside pickup and home delivery. Justin also served as product manager for e-Commerce technology advancements developed through the Scaled Agile Framework.

 

Listen And Learn: 

  • About building customer loyalty by focusing on the customer experience.
  • How he educates his consumers about the company’s innovative digital offerings.
  • The importance of price and value, assortments, and service and experience in the supermarket industry.
  • Why it’s important to not spend too much time trying to perfect something.
  • His strategies for encouraging customer adoption and understanding of the learning curve when it comes to digital shopping.

 

TO LEARN MORE MEIJER CLICK HERE.

TO FIND JUSTIN SESSINK ON LINKEDIN, CLICK HERE.

0 Comments
Adding comments is not available at this time.