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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Sep 27, 2018

“I’d rather not hire someone than hire the wrong person.”

 Marshall Rule is president of SCOTTeVEST, a company that designs innovative apparel for people who need quick and convenient access to all of their belongings at any time. Marshall’s primary responsibilities in the company are to manage the operations of every department, oversee general brand strategy as well as leverage opportunities to increase market share, and steadily drive monthly and yearly growth.

  

Listen And Learn:

  • Why it’s so important to find the right media type to push out a product that has visual appeal.
  • How to increase the lifetime value of a customer.
  • How to create an experience for customers that makes them want to come back and become loyal, “platinum-level customers.”
  • How eCommerce businesses are adding in brick and mortar locations, and vice versa.
  • Why it’s about more than building trust; it’s about trusting your gut.

 

TO LEARN MORE SCOTTEVEST CLICK HERE.

TO FIND MARSHALL RULE ON LINKEDIN, CLICK HERE.

 

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