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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Sep 11, 2018

“There’s the role of tenacity, almost forcing things to happen, really pushing through walls and barriers, but at some point, you have to realize the difference between that and banging your head against a brick wall.”

 

Jojo Collins started making Jojo's Sriracha back in 2010. She was 26, which made her, as she says, “old enough to know I wasn’t taking care of my body but still young enough to try and do something about it.” She took refined sugar out of her diet for a month and started reading food labels and learning about what she put in (and on) her body. Jojo’s Sriracha is a tiny company, often just a crew of two or three, but she’s had the good fortune to create something truly noteworthy with a big reach. The company has been featured in “Sriracha,” the documentary, and on The Cooking Channel. She recently moved her production from shared kitchens in Brooklyn to a 323-square-foot commercial kitchen in Denver, where she works closely with farms in both Colorado and New Mexico to create a unique green chili sriracha that is indicative of the region. 

 

Listen And Learn:

  • The difference between quality and jargon.
  • Why authenticity and vulnerability are key to connecting with her customers and brand ambassadors.
  • Her simple philosophy of, “fail quick and pivot.”
  • The importance of developing collaborative relationships.
  • How smaller brands like her own have an opportunity to bring about some “much-need change in the food system.”

 

TO LEARN MORE ABOUT JOJO'S SRIRACHA, CLICK HERE.

TO FIND JOJO COLLINS ON LINKEDIN, CLICK HERE.

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