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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Sep 4, 2018

“78% of people will actually touch Amazon at some point during their purchase cycle. That means that every brand needs to consider Amazon as part of their marketing plan.”

 

Jeff Cohen is chief marketing officer at SellerLabs, a cloud-based tool for e-Commerce businesses to source, sell, and provide customer service. Jeff’s goal is to empower small businesses with the tools they need to succeed, provide excellent support and service, and always push to make things better.

 

Listen And Learn: 

  • The four quadrants of achieving success on Amazon: search, page conversion, advertising, and reviews.
  • How to create “discoverability” and relevancy for your brand on Amazon.
  • The three most important elements of your product’s searchability on Amazon.
  • How to get customers to your product detail page and entice them to make a purchase.
  • How Amazon reviews help with product refinement

 

TO LEARN MORE ABOUT SELLERLABS, CLICK HERE.

TO FIND JEFF COHEN ON LINKEDIN, CLICK HERE.

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